“Ted has in depth knowledge and understanding of identity resolution and data connectivity overall. He is very intelligent and quick with his analysis of issues. In this market with movement in connecting anonymous data with PII based data for full picture analysis, Ted would be an asset to any organization. He has the unique capability of taking technically difficult processes and explain them successfully to those with a less than technical background. This is a truly unique and desirable skill set today.”
Activity
-
When Pfizer hired me to be the company's first ever Global Chief Marketing Officer, the brief was simple: transform the marketing function for one of…
When Pfizer hired me to be the company's first ever Global Chief Marketing Officer, the brief was simple: transform the marketing function for one of…
Liked by Theodore Sweetser
-
Amazing news! We are really excelling in Pharma and will bring home the win :)
Amazing news! We are really excelling in Pharma and will bring home the win :)
Liked by Theodore Sweetser
-
Here's a piece I wrote for Solli on how the PAIR protocol will bring more opportunities for HCP media, particularly when it comes to sizing…
Here's a piece I wrote for Solli on how the PAIR protocol will bring more opportunities for HCP media, particularly when it comes to sizing…
Liked by Theodore Sweetser
Experience & Education
Recommendations received
6 people have recommended Theodore
Join now to viewMore activity by Theodore
-
Reflecting on another successful HealthNEXT event! Each year, we're thrilled to see this event grow and our discussions deepen. Day 2 brought…
Reflecting on another successful HealthNEXT event! Each year, we're thrilled to see this event grow and our discussions deepen. Day 2 brought…
Liked by Theodore Sweetser
-
Introducing Experian Third-Party Onboarding! Learn how we're revolutionizing data connectivity by empowering third-party data providers to…
Introducing Experian Third-Party Onboarding! Learn how we're revolutionizing data connectivity by empowering third-party data providers to…
Liked by Theodore Sweetser
-
Anyone who follows me on LinkedIn at this point knows that Dstillery has a unique privacy-safe behavioral targeting solution -- ID-free® -- that…
Anyone who follows me on LinkedIn at this point knows that Dstillery has a unique privacy-safe behavioral targeting solution -- ID-free® -- that…
Liked by Theodore Sweetser
-
On the cookie news, I try to look for some kind of lesson, but really the only one I can find is the iron rule of pragmatism: preserve optionality at…
On the cookie news, I try to look for some kind of lesson, but really the only one I can find is the iron rule of pragmatism: preserve optionality at…
Shared by Theodore Sweetser
-
Google rolling back their cookie deprecation on Chrome after all the anxiety ridden years of us all prepping for it. It will be interesting to see…
Google rolling back their cookie deprecation on Chrome after all the anxiety ridden years of us all prepping for it. It will be interesting to see…
Liked by Theodore Sweetser
-
Does this mean I can leave the cookieless solutions part of the RFPs blank this season? No, but a guy can dream https://lnkd.in/eFy4ycfx
Does this mean I can leave the cookieless solutions part of the RFPs blank this season? No, but a guy can dream https://lnkd.in/eFy4ycfx
Shared by Theodore Sweetser
-
AdExchanger's recent article about CTV is a great reminder of the all the progress CTV has made in the programmatic space and the challenges still…
AdExchanger's recent article about CTV is a great reminder of the all the progress CTV has made in the programmatic space and the challenges still…
Liked by Theodore Sweetser
-
There's still a week to register and join Vanya Jakovljevic and I as we discuss why data standards are the key to your data success. We hope to see…
There's still a week to register and join Vanya Jakovljevic and I as we discuss why data standards are the key to your data success. We hope to see…
Liked by Theodore Sweetser
-
Happy to announce LiveRamp's integration with Nielsen is now Live !!! Our collaboration enables seamless connectivity of first and third-party data…
Happy to announce LiveRamp's integration with Nielsen is now Live !!! Our collaboration enables seamless connectivity of first and third-party data…
Liked by Theodore Sweetser
-
You can take me out of CX, but you can’t take the CX out of me! Focusing on sales for this past year has been an incredible learning experience…
You can take me out of CX, but you can’t take the CX out of me! Focusing on sales for this past year has been an incredible learning experience…
Liked by Theodore Sweetser
-
I am excited to share our new research on the business value of brand personalization and how personalization leaders are breaking through their…
I am excited to share our new research on the business value of brand personalization and how personalization leaders are breaking through their…
Liked by Theodore Sweetser
-
Entering Q3, it’s amazing to reflect on the incredible progress made by the Integral team in the first half of this year. The team has shipped…
Entering Q3, it’s amazing to reflect on the incredible progress made by the Integral team in the first half of this year. The team has shipped…
Liked by Theodore Sweetser
-
Want to go beyond traditional ratings to optimize ad buying for TV and digital? Samba TV's comprehensive TV data is now helping power the Havas…
Want to go beyond traditional ratings to optimize ad buying for TV and digital? Samba TV's comprehensive TV data is now helping power the Havas…
Liked by Theodore Sweetser
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More