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Articles by adam j.
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We're Overlooking One Massively Important Thing in the "In-House vs. Agency Partner" Debate.
We're Overlooking One Massively Important Thing in the "In-House vs. Agency Partner" Debate.
By adam j. wilson
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What do you do if your brand launch is not gaining traction?
When it comes to testing video creative before it’s published, we are using a new self-serve platform called maiven. Way faster and way cheaper than traditional focus groups. And it is AI driven. It removes almost all of the bias and it’s cheap enough for us to iterate on video edits as we learn what viewers emotions are and what their eyes are drawn to the most second by second.
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What do you do if your brand launch is not gaining traction?
When it comes to testing video creative before it’s published, we are using a new self-serve platform called maiven. Way faster and way cheaper than traditional focus groups. And it is AI driven. It removes almost all of the bias and it’s cheap enough for us to iterate on video edits as we learn what viewers emotions are and what their eyes are drawn to the most second by second.
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Experience & Education
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D/CAL
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