Lori H. Schwartz

Los Angeles, California, United States Contact Info
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About

With over 15 years of experience in experiential marketing, I am passionate about…

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Publications

  • The Tech Cat on HLN - TikTok

    CNN

    The Tech Cat on CNN - HLN : TikTok - Should We Let Kids Use a Chinese Company's App?

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  • The Tech Cat on HLN - YouTube

    CNN

    The Tech Cat on CNN's HLN's 'On The Town' - Predators Using YouTube

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  • The TechCat on CNN International: Google Memo Scandal

    CNN

    Google has fired the employee behind a controversial memo on gender diversity that went viral inside the company, as well across Silicon Valley and much of the world’s tech industry.

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  • The TechCat on CNN International: Tech Co's and The Travel ban

    CNN

    Why tech companies are joining legal battle against #travelban

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  • The TechCat on CNN International: Terrorist Database

    CNN

    Youtube, Twitter, Facebook and Microsoft partner to create a Terrorist database to find and remove terrorist images and recruitment videos

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  • CES 2013 - The Year of Lifestyle Tech

    StoryTech™

    The following CES Trends identified by your StoryTech™
    team will help provide the relevant insights to build
    valuable and profitable customer/audience relationships
    in this new world of lifestyle tech.

    Other authors
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  • Mobile World Congress 2012 - Truth Paper

    McCann Worldgroup

    Truth paper covering the technologies, trends and opportunities for marketers using Mobile. A partner publication to the McCann Worldgroup Tours of Mobile World Congress 2012 - Barcelona

    Other authors
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  • McCann Worldgroup

    CES 2012 the Post PC Era

    Come see the Next Big Thing!

    This year, over 125,000 people will travel to the Las Vegas Convention Center to see the latest andgreatest consumer devices at 2012 International CES, The Consumer Electronics Show. Billed as “the world’s largest technology trade show”, CES has recently become an essential destination for leading brand marketers, who know that to stay ahead of the curve they must understand:

    The new platforms that have emerged
    How messages move across these…

    Come see the Next Big Thing!

    This year, over 125,000 people will travel to the Las Vegas Convention Center to see the latest andgreatest consumer devices at 2012 International CES, The Consumer Electronics Show. Billed as “the world’s largest technology trade show”, CES has recently become an essential destination for leading brand marketers, who know that to stay ahead of the curve they must understand:

    The new platforms that have emerged
    How messages move across these platforms
    How consumers are interacting with their content
    How changes in technology will affect how their content is consumed
    This year’s “next big thing” will likely be many things: from flexible screens to wearable tech, from intelligent agents to voice activated homes. Many of the products we’ll see this year will be capable of sensing and relaying information back to their owners and, in this year’s top tech story, to the ubiquitous “Cloud”. We’ll see the dawn of new user interfaces that utilize gestures, bio feedback and rich 3-D environments, while making computing increasingly transparent and intuitive.

    In short, this year’s CES will drive home the reality that technology has shifted from a tool-based metaphor to a new, user-centric paradigm – one that enhances daily life by making technology less intrusive and more supportive. This document will take us through Six Truths that are making this a landmark year in consumer electronics.

    1. THE TRUTH ABOUT THE CLOUD
    2. THE TRUTH ABOUT DISCOVERY
    3. THE TRUTH ABOUT COMMERCE
    4. THE TRUTH ABOUT MEMS
    5. THE TRUTH ABOUT PRIVACY
    5. THE TRUTH ABOUT STORY

    Other authors
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  • The TechCat on CNN International: Uber's CEO Travis Kalanick Under Fire

    CNN

    #Uber​'s CEO admits he needs to "grow up" - after this caught on tape moment @techcatgirl @IshaSesayCNN @vausecnn

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Languages

  • English

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