“I had the privilege of working alongside Tarah at Seattle Coffee Gear, where she excelled in heading social media and influencer partnerships. Her exceptional creativity led to original content ideas that consistently hit the mark. Tarah's strategic acumen was evident as she flawlessly executed her plans, bringing a thoughtful strategy to every project. In a fast-paced setting, she skillfully managed multiple projects, showcasing her dedication and expertise. Tarah is a stellar colleague, and I wholeheartedly recommend working with her.”
About
With 10 years of proven expertise in influencer marketing, social media, digital…
Contributions
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How can an influencer align their values with their audience to avoid conflict?
The most important term here is consistency. It can be easy to sway your communication to your audience, but switching perspectives can throw them for a loop and cause backlash and confusion. When you're consistent and clear with where you stand, how you communicate, when you post, etc., your followers will feel comfortable and fall into your flow. Communicating your goals and beliefs to your audience will also filter out those who oppose you and build a stronger audience base of supporters!
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How can an influencer align their values with their audience to avoid conflict?
Boundaries on social media are scary; it can sometimes feel like there are none, as someone can pop into your DMs and get access to you. It's really important to know your worth first, know where you stand, and moderate your access to social, even as an influencer. Take off days, turn your phone off with family, have a moderator handle your DMs for you as a third party, or even remind your audiences that you're a human being on occasion. They can forget that from behind a screen. Having crisis protocol in place is crucial for all creators because there will inevitably be controversy at some point, so expecting it and having a plan is the best path. A plan removes reactionary emotion and keeps you on track!
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How can an influencer align their values with their audience to avoid conflict?
This is an incredible perspective because social content won't always resonate, but it doesn't mean the content won't in the future. It's key to understand that sometimes a post will "go viral" because it was posted at the right time, during the exact news cycle that required it to hit, and not because the content was overly compelling. Still, it is possible to create content you already know will "hit" because you've tested your theories so many times, tweaked your hooks, captions, and music so often that you've found your sweet spot. The fun part of social is that organic is a gamble, and if you learn to play the game and not sweat the content that flops, you'll continue to grow!
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How can an influencer align their values with their audience to avoid conflict?
Interestingly, "knowing" does not mean being aware of generic demographics like age, gender, income, etc. It means: "What motivates your audience to respond, take action, subscribe to your newsletter, share the post, etc." If we realize that each follower is a genuine person with emotions, triggers, and perspectives, we can curate content directly for them and not only get a like but also get a full-blown reaction. There is a subtlety to this that so many brands and influencers overlook. It's worth the extra time to read and understand their online activity as if they were a family member.
Activity
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The power of compound interest is astounding. It can turn small savings into a fortune over time. 8 reasons why compound interest is your best…
The power of compound interest is astounding. It can turn small savings into a fortune over time. 8 reasons why compound interest is your best…
Liked by Tarah Blanchard
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🔔DING🔔DING🔔DING🔔 Meta Ads Practitioners & Operators, welcome to the main event! In one corner: Andrew Faris (Founder of AJF Growth) — a DTC…
🔔DING🔔DING🔔DING🔔 Meta Ads Practitioners & Operators, welcome to the main event! In one corner: Andrew Faris (Founder of AJF Growth) — a DTC…
Liked by Tarah Blanchard
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After 13 years away, I am happy to share we have moved to Seattle! To friends in the #PNW - let's get coffee ☕ Grateful to have the flexibility at…
After 13 years away, I am happy to share we have moved to Seattle! To friends in the #PNW - let's get coffee ☕ Grateful to have the flexibility at…
Liked by Tarah Blanchard
Experience & Education
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Motion (Creative Analytics)
View Tarah’s full experience
See their title, tenure and more.
or
Licenses & Certifications
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Social Media Marketing: Strategy and Optimization
LinkedIn Learning
Volunteer Experience
Publications
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Live Be Yoga Tour: A Trip to Gambier Island
Yoga Journal Magazine
See publicationThe Live Be Yoga team headed to secluded Gambier Island in British Columbia, Canada, last week to meet beautiful Gaia instructor Kate Potter. We could tell right away that Kate was kind; she exudes a sense of pure contentment and delight. What we didn't anticipate was how warmly and swiftly she would wrap us up into her close and genuine group of neighbors.
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5 Tips for Total Summer Wellness
Yoga Journal Magazine
See publicationIt's officially the heart of summer, and with sunny days comes a thirst for adventure: road trips, campouts, and outdoor activities (SUP yoga, anyone?). With all this excitement, it can be easy to let go of your total health and wellness. Here are 5 tips for keeping your energy level high, your mood calm, and your body healthy.
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Snowboarder Kevin Pierce Turns Brain Injury into Life of Service
Yoga Journal Magazine
See publicationIn the past three months, the Live Be Yoga tour has been inspired by so many yoga many practitioners from all walks of life. But former professional snowboarder Kevin Pearce taught me that matter what happens to us, we can deliberately choose to give back, save lives, and hold on to the purpose we’ve been given, even if it turns into something we never could have imagined.
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Using Using Emotional Intelligence to Achieve 'Inner Balance'
Yoga Journal Magazine
See publicationWhile visiting the Miraval Wellness Spa & Resort in Tucson, Arizona, the Live Be Yoga Tour team had the fortunate opportunity to meet Anne Parker, an Emotional Intelligence (EQ) expert and psychotherapist who taught us about achieving "coherence" and inner balance.
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Preserving Each Moment With Yoga Photographer Robert Sturman
Yoga Journal Magazine
See publicationWisdom from the Live Be Yoga Tour: If there’s one thing I’ve learned from yoga photographer Robert Sturman, it’s that life is meant to be enjoyed.
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From Active Duty to Teaching Yoga: One Veteran's Story
Yoga Journal Magazine
See publicationThe Live Be Yoga tour gets to know Nick, a yoga teacher through the Exalted Warrior Foundation and a Marine veteran.
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Healing Through Food and Yoga at Bethel Farm
Yoga Journal Magazine
See publicationIn the past three weeks, our tour has led us through multiple bustling cities, but last week we got to rejuvenate ourselves at Bethel Farm in Hillsborough, N.H.
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Saying Goodbye to My Stuff and Hitting the Road With Yoga Journal + Gaia
Yoga Journal Magazine
See publicationLive Be Yoga Tour Ambassador Tarah Stuht says goodbye to her stuff and hits the road with Yoga Journal and Gaia. First stop: New York City.
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Learning the True Meaning of Practicing Yoga ‘Off the Mat’
Gaia.com
See publicationWhat does it mean to practice yoga, off the mat?
Projects
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Live Be Yoga Tour
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The first Live Be Yoga Tour in 2016 was comprised of three of traveling yogis, (including myself) venturing to almost all 50 states in 6 months. Our million dollar Social Media campaign included video creation, on-air television show visits for numerous major news stations across the U.S., travel and product photography, blogging and PR, to boost brand awareness and better engage Yoga Journal's digital audience. I was a main content curator, strategist and field producer for all content and sub…
The first Live Be Yoga Tour in 2016 was comprised of three of traveling yogis, (including myself) venturing to almost all 50 states in 6 months. Our million dollar Social Media campaign included video creation, on-air television show visits for numerous major news stations across the U.S., travel and product photography, blogging and PR, to boost brand awareness and better engage Yoga Journal's digital audience. I was a main content curator, strategist and field producer for all content and sub campaigns within the major marketing plan. The results of the campaign were as follows:
Campaign acheived:
250M impressions over 11 months
42M impressions in print
6M impressions over a digital marketplace
10M impressions on social media
250M impressions in PR overall
Honors & Awards
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Dean's Merit Scholarship
Chapman University
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Global Education Scholarship
CEA Study Abroad
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Reflections Abroad Conference Presenter Selection
CEA Study Abroad
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
Recommendations received
2 people have recommended Tarah
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I don't just watch ads, I study them like a scientist 🧑🔬 And here are 3 formats that you should test ASAP. Ad Format 1: Visiting and showcasing…
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I am so excited to be part of Ancestry! Thank you for living your values with purpose. #familyhistoryforall #empowereachother #pioneeringrelentlessly
I am so excited to be part of Ancestry! Thank you for living your values with purpose. #familyhistoryforall #empowereachother #pioneeringrelentlessly
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Sorry for going MIA... I’ve been busy making the best investment of my life—tying the knot with my best friend! 💍😊 Here’s to love, laughter, and…
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“If you make $60K / year and spend $40K / year — you can easily become a multi-millionaire.” Massive shoutout to Jeremy Schneider from Personal…
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Understanding the power of compound interest can be a game-changer for wealth building. What is Compound Interest? It’s the interest you earn on…
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This 27-year-old entrepreneur started working at 14. Today, he’s the CEO of a 55-person digital firm, representing brands including Feastables by…
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We save words like hero, icon, and legend for only a few people. Willie Mays is all 3. Privileged to have known him most of my life. Will always…
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As a lot of you know, my business partner Christian Blackwell and I have invested into a ton of startups over the last few years. A few examples…
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Trying to be everything to everybody, makes you nothing to nobody.
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Today Ancestry launched ‘Articles of Enslavement’ - a collection of pre-1870 newspaper articles related to more than 183,000 enslaved people in the…
Today Ancestry launched ‘Articles of Enslavement’ - a collection of pre-1870 newspaper articles related to more than 183,000 enslaved people in the…
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Today's learners are tomorrow's history makers 📚 Quality #education provides children with the opportunity to develop and specialize their skill…
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