Summer Hagens

Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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The reason for this change is more related to the content of our work today and maybe less to dropping ‘big fish’ for financial reasons alone. When quality of the work is not judged on experience, teaching, and a way of thinking that comes from an historical view of what succeeds in our craft--the open-ended view of ‘anything goes’ is mostly accepted and experience is less in need. Further, the type of experience related to a large degree of work on social content and other on line ads doesn’t require the same degree of experience—much of which is susceptible to AI as well. Also, there is growth in in-house work which can produce a lot as there are perceptions of accepting less creativity (although this has helped internal marketing capabilities). The most expensive and challenging (often less efficient) product is ‘creativity’, which through all of this has been marginalized, but is returning for a more balanced approach. The loss of experience is being felt slowly slowly. #creativitymatters

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Authority Magazine recently interviewed me on strategies to maximize your marketing budget ROI. Many of these seems simple, but it can discipline to pull them off. Check it out: https://lnkd.in/g5gHeV8W #Marketing #MarketingStrategy

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Agree yet again -- organic social remains an underutilized and undervalued tool for engaging audiences and boosting brand visibility. Consistently applying the 5:3:2 rule—five posts about relevant content, three posts of your own, and two personal or fun—can greatly enhance organic reach and engagement. The optimal cadence depends on the specific industry and the nature of the product or service. I remain committed to advocating for organic social, basing my efforts on data, not instinct or hearsay.

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Is a Fractional CMO right for you? This article by Wpromote tackles the innovative approach to marketing leadership and what benefits it unlock for your business. https://lnkd.in/g8CGscF6 #CMO #FractionalCMO #MarketingStrategy #DigitalMarketing #Marketing

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Here are some tips to determine if a fractional executive is the right choice for your business. #brands #franchise #praqticalmarketingworks #smallbusiness

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Do you know your marketing should be better, but don't know where to start? creo marketing founder Heather Gallien explains how we help businesses that don't have the time or resources for integrated marketing. Check it out: https://bit.ly/3UDvSx4

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Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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Finding innovative lead generation strategies is crucial for growth and sustainability. From leveraging gamification in employee advocacy programs to harnessing the power of user-generated content and engaging with audiences through podcasts, the approaches are as diverse as they are effective. Read more: #leadgeneration #customerdelight https://lnkd.in/eVA6hqMk 

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Agency vs. Corporate: This question constantly rears its head throughout a marketer’s career. Which side of the fence do you fall on? For Kourtny Shaw, Director of Marketing at Southwestern Illinois College, the answer is clear: Corporate all the way. But why? Kourtny argues that immersing yourself in a single brand gives you: → A deeper understanding of the brand's nuances → Greater focus and clarity in your marketing efforts → One cohesive strategy to wrap your head around On the flip side, agency life can be a whirlwind. Juggling multiple clients and campaigns simultaneously can be: → Overwhelming and mentally taxing → Difficult to give each brand the attention it deserves → Tough to strike a balance between creativity and business objectives But let’s be crystal clear: there's no right or wrong answer. It all comes down to your personal preferences and career goals. Some thrive on the fast-paced, ever-changing nature of agency work. Others prefer the depth and stability of working on a singular brand. The key is to find the environment that allows you to: → Showcase your strengths → Grow and learn in ways that excite you → Strike the balance between creative and business outcomes — So, which side do you fall on? Are you team agency or team corporate? Why? Tune in to this week's episode with Kourtny Shaw to hear more about her journey and insights!

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How satisfied are your employees? Unhappy employees can damage company revenues and reputation. Ascension e-SAT helps identify issues with your employees...before it's too late. https://soamp.li/lmkw #ascensionstrategy #insighttoimpact

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Do you want a #marketingpartner who is a cog in the wheel ⚙️ OR 🖼 one who sees the big picture 📺 expands your marketing channels 🧐 and strategizes with you To grow your business 📊 LBDigital >> Third party data that doesn't suck 🥤 ...And so much more: Identity, Email, Content, DSP, ESP, CTV #audiences #digitalmarketing #emailmarketing #ctvadvertising #identitylinkage

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Unlock the Power of Martech for Your Marketing Strategy! Did you know only 18% of marketers prioritize data visualization and analytics tools? If you fall into this category, don't fret! Be among the select few who are maximizing their potential. Elevate your marketing strategy with Cella's Martech solutions! Ready to get started? Reach out to me today to learn more! #Martech #Cella #RandstadDigital

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