Stephanie Feldman (Shkolnik)

When I first decided to take a marketing role at one of the largest consultancies in the world—I was skeptical about moving from a quick, unencumbered creative shop to a company where I’d be joining some 236,000 co-workers globally. Don’t get me wrong, I felt passionate about my new role (Digital, my favorite) and I appreciated the resources and know-how a big company brings. I was definitely inspired by the leadership team’s vision to upskill their own workforce and push clients’ to think in… Show more

When I first decided to take a marketing role at one of the largest consultancies in the world—I was skeptical about moving from a quick, unencumbered creative shop to a company where I’d be joining some 236,000 co-workers globally. Don’t get me wrong, I felt passionate about my new role (Digital, my favorite) and I appreciated the resources and know-how a big company brings. I was definitely inspired by the leadership team’s vision to upskill their own workforce and push clients’ to think in new ways.

Yet, I was unsure. Could we do marketing in a new way that would be entirely bold and unconventional at a company so steeped in traditions?

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Throughout Stephanie Shkolnik’s career she’s been consistently asked the same question: How does she break down a room—specifically one filled with awkward corporate energy—to create a comfortable place where real people can talk business in a way that is impactful and enjoyable.

Whether you are working to get the attention of an influencer, calling a team meeting at work, or trying to get a specific question answered by an executive, this book introduces a very simple formula to set… Show more

Throughout Stephanie Shkolnik’s career she’s been consistently asked the same question: How does she break down a room—specifically one filled with awkward corporate energy—to create a comfortable place where real people can talk business in a way that is impactful and enjoyable.

Whether you are working to get the attention of an influencer, calling a team meeting at work, or trying to get a specific question answered by an executive, this book introduces a very simple formula to set you up for success. The Three Cs that drive action—context, confidence, and consistency—provide a guideline that will enable you to be more effective and generate the results you’re looking for in your communication and relationship development.

If you are still discovering your career path and meeting with someone you admire or are already working for an organization and seek ways to show up smarter at meetings—you’ll learn practical tricks and tips to stand out and ensure you bring and garner mutual value to the relationships you cultivate. Show less

Are you fully leveraging the power of your social team?

Have you considered using social for more than just marketing?

Your social team can do more than manage your online community. Your team can also support the goals and functions of other departments in your business.

In this article you’ll discover four ways your social media team can contribute to the success of your business.

Stephanie Shkolnik, director of marketing strategy for global digital agency Mirum, agrees that moving sensitive conversations into private messages will mitigate potential spin out of consumer complains. However, she points out that brands should leave a note showing that they are going to handle a request.

"The community manager should indicate publicly that they will be reaching out privately so other consumers in any given thread can that a brand is being responsive,"​ Shkolnik… Show more

Stephanie Shkolnik, director of marketing strategy for global digital agency Mirum, agrees that moving sensitive conversations into private messages will mitigate potential spin out of consumer complains. However, she points out that brands should leave a note showing that they are going to handle a request.

"The community manager should indicate publicly that they will be reaching out privately so other consumers in any given thread can that a brand is being responsive,"​ Shkolnik says.

Facebook will add a "very responsive to messages" badge on pages that respond to 90 percent of messages and have a median response time of less than five minutes. This will benefit small-to-medium-sized businesses (SMBs) as more and more consumers are looking for immediate responses from brands on social media, according to Shkolnik. Show less

At most organizations, employee needs are fairly consistent -- they want a healthy salary, great benefits, flexibility, a thriving work environment, and the opportunity to grow.

Are your customers on social media?

Do you interact with them?

The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you.

In this article you’ll find out how to provide great customer service with social media.

Women: They are tough to market to. I'll be the first to admit that men have it rough -- and marketers even more so.

Although from a marketing perspective, it's quite simple. We (marketers) are looking for ways to relate to target audiences in order to solve people's problems. Brands that recognize the opportunity to listen and learn from consumers by way of digital channels have had the opportunity to truly connect with their segments.

For small businesses and enterprises alike, public relations (PR) is very important. Ultimately, PR is reputation management -- how a brand is perceived -- which is driven when end-customers read newspapers, magazines, review sites or learn about businesses, products, and services through social media and influential users on the web.


Read more at http://www.imediaconnection.com/content/37538.asp#s8PlhIj4oweTlVhJ.99

Do you want to manage social media more efficiently? Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing.

Content marketing and analysis is an ongoing process of testing and learning to understand what a specific audience segment finds valuable. Before we dive into tips for informing the social content analysis process, ask yourself a question: What good is all your data if the end recipient doesn’t understand what you’re trying to say?

Making your Data Resonate: Let’s take a look at the process for content analysis, and how your data can resonate more closely with your marketing audience.

The FDA hopes to encourage, at least the very least, two guidelines:

1. The first provides structure around how companies should address risk and benefit information related to the product on channels that have limited space, such as Twitter and paid search.

2. The second details how organizations should aim to correct misinformation on websites that are owned and run by others, such as bloggers.

The end goal is simple: ensure medical products and devices are represented… Show more

The FDA hopes to encourage, at least the very least, two guidelines:

1. The first provides structure around how companies should address risk and benefit information related to the product on channels that have limited space, such as Twitter and paid search.

2. The second details how organizations should aim to correct misinformation on websites that are owned and run by others, such as bloggers.

The end goal is simple: ensure medical products and devices are represented accurately online so that consumers can make the best decisions for their health when researching on the web. Let's take a look at the guidelines, and the implications they have for marketers. Show less

Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

Learn how to create an internal social media structure that will help you develop an effective long-term social media presence.
#1: Define the End Goal
#2: Create a Social Media Task Force
#3: Develop a… Show more

Are you struggling to get your social media activities off the ground? Do you want to get more people inside your organization to support your social media activities? If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

Learn how to create an internal social media structure that will help you develop an effective long-term social media presence.
#1: Define the End Goal
#2: Create a Social Media Task Force
#3: Develop a Holistic Social Media Strategy
#4: Consistency Is Key
#5: Use Tools to Your Advantage
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Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors, specifically across Facebook, Twitter and YouTube—for now.

The simple interface allows you to input a social media channel and gain insights into engagement rates and channel growth, and understand which contributors from your social communities are most active, providing an opportunity to build relationships and enable continued advocacy.

Provide your customers with the most valuable content and insights across your social channels by participating in two-way dialogue on the right channel.

If you find your demographic is most active on Twitter, or congregates in a smaller forum, join that platform, be transparent and participate in one-on-one dialog.

The information across digital — content, experiences, campaigns — have enabled marketers to access what the public is thinking, feeling and saying at any given moment. Social monitoring provides insight into data across multiple channels and platforms, providing an unstoppable understanding of how specific groups of people interact with particular topics.

1. Have a plan. A strategy is especially important for those who consider them resources during a crisis.

“Develop a protocol internally,” suggests Stephanie Shkolnik, Director of Social Media at Digitaria. “Create a simple system to identify what types of scenarios are applicable to your brand and what requires issuing a statement versus respectfully going dark. These qualifiers should be defined based on your business and/or brand’s location and if you have employees and/or customers… Show more

1. Have a plan. A strategy is especially important for those who consider them resources during a crisis.

“Develop a protocol internally,” suggests Stephanie Shkolnik, Director of Social Media at Digitaria. “Create a simple system to identify what types of scenarios are applicable to your brand and what requires issuing a statement versus respectfully going dark. These qualifiers should be defined based on your business and/or brand’s location and if you have employees and/or customers in the area impacted.” Show less

Consider Industry-Specific or Niche Social Networking Sites
"Businesses should identify specific social networks based on their business/brand goals and target audiences," says Stephanie Shkolnik, social media director, Digitaria, a full-service digital agency.
For example, "If you need to reach physicians, and research indicates this segment uses private medical networks like Sermo for professional use, your business should develop a presence in this community to reach the right people… Show more

Consider Industry-Specific or Niche Social Networking Sites
"Businesses should identify specific social networks based on their business/brand goals and target audiences," says Stephanie Shkolnik, social media director, Digitaria, a full-service digital agency.
For example, "If you need to reach physicians, and research indicates this segment uses private medical networks like Sermo for professional use, your business should develop a presence in this community to reach the right people in the most appropriate environment where they are open to medical related discussions." Show less

As a unique media intelligence service, multinational brands and agencies use Cream to share marketing knowledge and best practice across their portfolios and offices. Our editorial team uses 250 spotters from around the world that feed into Cream's library of over 3,500 case studies from more than 100 countries.

The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.

The room was pitch-black. My heart was racing. Music shook the entire place. I could feel my legs near-numb status. And suddenly, BOOM: words of inspiration came down on me from the instructor. In a chant-like manner, she yelled it: each person in this room brings something unique to this world, what is it that you’ll do?

You might have guessed it. I was at one of those fancy spin-in-the dark classes, and I was out of breath and exhausted, yet felt like I was on top of the world.… Show more

The room was pitch-black. My heart was racing. Music shook the entire place. I could feel my legs near-numb status. And suddenly, BOOM: words of inspiration came down on me from the instructor. In a chant-like manner, she yelled it: each person in this room brings something unique to this world, what is it that you’ll do?

You might have guessed it. I was at one of those fancy spin-in-the dark classes, and I was out of breath and exhausted, yet felt like I was on top of the world.

It was that one question that spurred me to want to do something. Show less

The room was pitch-black. My heart was racing. Music shook the entire place. I could feel my legs near-numb status. And suddenly, BOOM: words of inspiration came down on me from the instructor. In a chant-like manner, she yelled it: each person in this room brings something unique to this world, what is it that you’ll do?

You might have guessed it. I was at one of those fancy spin-in-the dark classes, and I was out of breath and exhausted, yet felt like I was on top of the world.… Show more

The room was pitch-black. My heart was racing. Music shook the entire place. I could feel my legs near-numb status. And suddenly, BOOM: words of inspiration came down on me from the instructor. In a chant-like manner, she yelled it: each person in this room brings something unique to this world, what is it that you’ll do?

You might have guessed it. I was at one of those fancy spin-in-the dark classes, and I was out of breath and exhausted, yet felt like I was on top of the world.

It was that one question that spurred me to want to do something. Show less