Stephanie Javier

Michael Kors' #merchandising team selectively applies animated badges to collection cards for featured products ⭐ Think this could work well for #dtc #cpg brands in the health/wellness space or where important attributes aren't obvious from the picture (featured ingredients, "made without" etc) The transparency enables more words for a "product label" without completely obscuring the image as well What do you think? #ecommerce #fashion #UXUI #webdesign

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We're proud to share that our new soap-free facial cleansing bars were recently featured by Geisha-Marie Bland in Beauty News NYC's column: BEST BEAUTY BETS: Summer Cleansing Bars For Face & Body. Designed to maximum results with high concentrations of premium skincare ingredients (an no soap ingredients anywhere in sight!), our three facial cleansers - Hydrating, Brightening, and Blemish Control - support a strong skin barrier and protect against environmental stress with our BRIXY Blend - a ceramide and niacinamide complex that can benefit all skin types regardless of age. We're biased, but these are the only solid cleansers that won't dry out your skin. We guarantee to leave your skin cleansed, nourished and hydrated. Never dry, tight or uncomfortable like other bar products. Try one today and prepare to be amazed by your beautiful BRIXY Face! We'd love to know what questions you have about concentrated skincare. Drop a question in the comments and we'll shed some light on how we've built these soap-free formulas that are better than what's in that plastic bottle on your sink right now. 😍 https://lnkd.in/gv68hMzf #skincare #sustainableskincare #beauty #wellness #plasticfreeproducts #plasticfreejuly

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The beauty industry has taken great leaps in diversity, but the journey to true inclusivity is far from over. While expanded shade ranges and more diverse campaigns and now all the rage, thanks to Fenty Beauty + Fenty Skin leading the way. Despite these advancements, challenges remain, it's time to dig deeper. 💅🏿 Some brands face accusations of tokenism or performative activism, highlighting the need for genuine and sustained efforts towards representation. 💄 The billions spent by Black women on beauty products is undeniable power. We need to see more Black women in leadership roles, products tailored to the unique needs of diverse skin types, backed by research, and a genuine commitment to amplifying voices often marginalised. Let's see brands invest that power back into the community. Tag a brand that you feel is empowering the beauty of diversity. Read more here https://lnkd.in/drHdVxsw #echichéMovement #DiversityInBeauty #BeautyForAll #RepresentationMatters #inclusivity #diversity #beautyindustry

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Let’s glow girls. Coming up on The Beauty Brief: featured writer Grace Becker is bringing you the dewy new SPF launch from Glow Recipe🍉✨ 💋XO, Bethany Paris Ramsay & Shiri Feldman #glowrecipe #spf #beautynews #beautyindustry #beauty #skincare #suncare #beautybusiness #beautytrends #beautymarketing #gtmstrategy #thebeautybrief

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Do you love shopping? 🛒Us beauty enthusiasts are always up for trying out the best products at the most cost-effective prices – not only do we love to shop, but we love to shop at bargain prices. And with a list of evolving trends and new technology circulating the industry, it’s no surprise that we are always adapting the way in which we shop. Read our latest blog where we explore shopping habits in todays world.... #beauty #shopping #departmentstores #online #retail #shoppinghabits #genz #products #reviews

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It’s blueberry season for your SPF🫐☀️ Coming up next on The Beauty Brief is a look at Current State’s new SPF launch with our featured writer Grace Becker. Are you ready to get physical, besties? 💋XO, Bethany Paris Ramsay & Shiri Feldman #beautyindustry #currentstate #beauty #skincare #spf #suncare #beautybusiness #beautynews #beautybrands #femalefounders #beautytrends #thebeautybrief

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Right now, 40% of the US population is missing from the beauty conversation. Where's the representation for all the stunning shades of skin, the glorious textures of hair, the diverse features that make us unique? The beauty industry has a responsibility to reflect the vibrant mosaic of humanity, not perpetuate narrow Eurocentric ideals. Let's break the mold and celebrate the beauty in ALL its forms. What can we do as consumers and creators to demand a more inclusive beauty landscape? ✨ #InclusiveBeauty #RepresentationMatters #RedefineBeauty . . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #YouTube #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement

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Barneys Plots a Bigger Comeback Thanks to Neiman-Saks Deal. Talks include Barneys-branded home goods, outerwear lines. Contingent on negotiations, close of Saks-Neiman deal https://lnkd.in/euFeFyzJ #tradeguard #receivableputoptions #arputs #receivableputs #tradereceivables #accountsreceivables

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How does your signed-in shopping experience compare? Use our latest Benchmark Report to compare.... Benchmarks across 6 categories: 👕 Apparel 👟 Footwear 💄 Cosmetics 🍫 Consumables 💍 Accessories 📱 Hard Goods Including data for: 🔑 Sign-in Rates 🛒 Average Order Values 💲 Annual Payback 📱 Revenue per Account ...and more Plus insights on our attribution model. Grab a copy in the comments. #Shopify

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Carhartt's tabbed promoted filter tiles work nicely on desktop and mobile. I suspect most users don't "see" the tabs, but for those that do, it gives a way to explore product attribute options visually 👀 vs. fiddling with filter menus Their #merchandising team has done a great job category-by-category, choosing the attributes that matter to each product type (and not all categories include the widget) #ecommerce #dtc #retail #UX #UIUX #CRO #webdesign

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It’s fun when you see your hypothesis of Gen Z girls driving commerce playing out every day in real time Milkmaid dresses are the #1 fashion SEARCH + #1 for SALES on TikTok Shop today (it doesn't matter it's labeled incorrectly, the algo knows a milkmaid dress when it sees one) oooh and for fun - go check out Google Trends, you'll see what I'm talking about it's literally a hockey stick this week hahahaha :) I may or may not be working with a top 25 creator who loves milkmaid dresses This 1 sku sold almost $1M in the last 90 days You know who’s crushing it? The supplier... B/c the same dress is also selling out on on SHEIN/Temu/Amazon It's a C2M world now, we're all just living in it It brings me to an interesting point The demand for #milkmaid dress video views is much higher than the supply of video content This means there is a significant unmet demand A golden opportunity for creators to produce more video content featuring milkmaid dresses With the extremely high interest (intent to purchase) & real time validation of high sales numbers, creating relatable, entertaining, on trend content showcasing this dress has a better chance of leading to success Enabling creators to better capitalize on the trend The scarcity of supply vs the ravenous demand indicates creators who fill the content gap could earn substantial monetization opportunities The demand for products is also higher than the supply of products This means that people are buying more products than there are new products available On April 19th, for example, there were 15,000 product sales, but only 1,500 new products available It’s not enough to know that social commerce is entertainment made shoppable It's not enough to say all the buzzwords of community, creator monetization, C2M, or content-driven commerce Brands need to DEEPLY & consistently understand the content trends driving product demand and be able to find the white space opportunities to rapidly test & launch new merchandise to meet the real time appetite Capitalizing on these opportunities requires a fundamentally different mindset And an utterly different supply chain and go-to-market model It's not about Shein as a supply chain service loool Nor is it going to help Nordstrom to go private if they don't understand how this consumer behaves and can react Their outdated wholesale model lacks the agility to swiftly capitalize on fast-moving conversations Survival requires embedding into cultural conversations, working w/the new breed of influencers that set & convert the trends (not ridiculous kpis of reach / views), and building capabilities to rapidly concept, produce and market products at speed Without this community and content-driven realignment, they'll be sideline spectators as nimbler disruptors dominate social commerce What an exhilarating time!!! #thegreatfashionreset #creatoreconomy #C2M #communitycommerce #contentistheproduct #tiktokisthestore

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📊 New Consumer Study Highlights Shift in Spending 📊 🚀 There’s been a “notable” shift in consumer spend towards athleisure-focused brands and fitness, and away from equally premium fashion retailers that focus more on formal and casualwear, according to a new consumer study. 🔍 [Source: CACI Study] 👟 Spending habits show consumers focused on premium athleisure over premium fashion. Whilst traditional premium brands are losing their grip on their fashion market share, consumers are choosing to expand their wardrobes with high-end athleisure clothing, signaling a new wave of premium fashion with fitness ingrained. 👉 Stay ahead of the trend and explore licensing opportunities in growing markets with leading athleisure brands and retailers, leveraging Peaks Partners cross continent expertise. DM here or 📩 ravdiip.a@peakspartners.com Read the feature ⏹ https://lnkd.in/gv4dzajU #Athleisure #ConsumerTrends #FashionShift #PremiumAthleisure #FitnessFashion #BrandLicensing #MarketInsights #CACIStudy #peakspartners #athleisurebrands #athleisureretail #fashionretail #fashion #premiumfashion

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Beauty and Wellness brands are hitting new retail shelves in 2024, including our clients: DedCool made its UK landing at Space NK and Eva NYC is now in 6,000+ Walgreens doors. Congratulations to our clients and all the Beauty and Wellness brands expanding their reach this year. Click below to catch up on all of 2024's retail news, and let us know your thoughts in the comments. #beautyindustry #beautyretail #wellnessbrands #retailnews #2024expansion #beautybrands #cpgindustry

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