Stacey Ferguson

Laurel, Maryland, United States Contact Info
3K followers 500+ connections

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About

Stacey is an award-winning, digital marketing and communications executive, community…

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Experience & Education

  • Clean Slate Initiative

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Licenses & Certifications

Volunteer Experience

  • Influencer Marketing Association Graphic

    Founding Board Member

    Influencer Marketing Association

    - Present 6 years 4 months

    Education

    The Influencer Marketing Association was founded in 2018 as the official trade organization committed to protecting the authenticity and ethics of influencer marketing. Influencer marketing is defined as real people telling real stories about the brands, products and experiences they love. Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers, and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices…

    The Influencer Marketing Association was founded in 2018 as the official trade organization committed to protecting the authenticity and ethics of influencer marketing. Influencer marketing is defined as real people telling real stories about the brands, products and experiences they love. Our mission is to drive growth in influencer marketing; advocate on behalf of influencers, marketers, and consumers by ensuring ethical standards are met; and serve as the go-to resource on best practices, measurement standards, and trends. The Influencer Marketing Association was founded by a group of pioneering influencer marketing agencies and networks whose founders continue to lead the influencer marketing industry today.

  • Board Member

    Being Black at School

    - Present 8 years 8 months

    Education

    Being Black at School is a national nonprofit advocacy organization focused on addressing the complexities of being a Black student in the American education system.

    Our mission is to utilize data and policy analysis to foster a movement for schools that are safer and more equitable for Black students.

    Being Black at School's Board of Directors provides guidance, oversight, and support. We’re grateful for their counsel and enduring commitment to the equity and safety of Black…

    Being Black at School is a national nonprofit advocacy organization focused on addressing the complexities of being a Black student in the American education system.

    Our mission is to utilize data and policy analysis to foster a movement for schools that are safer and more equitable for Black students.

    Being Black at School's Board of Directors provides guidance, oversight, and support. We’re grateful for their counsel and enduring commitment to the equity and safety of Black students.

  • The ONE Campaign Graphic

    Girls and Women Advisory Board Member

    The ONE Campaign

    - Present 12 years

    Poverty Alleviation

    ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

    We believe the fight against poverty isn’t about charity, but about justice and equality.

    Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers…

    ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

    We believe the fight against poverty isn’t about charity, but about justice and equality.

    Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments to account.

    ONE’s members are crucial to this work. They come from every walk of life and from across the political spectrum. They’re artists and activists, faith and business leaders, students and scientists. They take action day in, day out — organising, mobilising, educating, and advocating so that people will have the chance not just to survive, but to thrive.

    ONE teams in Abuja, Berlin, Brussels, Dakar, Johannesburg, London, New York, Ottawa, Paris and Washington DC, educate and lobby governments to shape policy solutions that save and improve millions of lives — and which every year are under threat from cuts and other priorities.

    Co-founded by Bono and other activists, ONE is strictly nonpartisan. ONE is not a grant-making organisation and does not solicit funding from the public or receive government funds. ONE is funded almost entirely by foundations, individual philanthropists and corporate partners.

  • The ONE Campaign Graphic

    One Moms Ambassador

    The ONE Campaign

    - 4 years

    Poverty Alleviation

    ONE Moms is a movement of moms using their extraordinary VOICES AND COLLECTIVE INFLUENCE to spread the word about the fight against extreme poverty and preventable disease. We use our voices to educate others and spur engagement and actions on behalf of moms and their families living on less than $1.25 a day. And remember, we’re not asking for your money. We’re asking for your voice.

  • United Nations Foundation Graphic

    Shot@Life Ambassador

    United Nations Foundation

    - 3 years

    Human Rights

    Shot@Life aims to ensure that children around the world have access to lifesaving vaccines. Through public education, grassroots advocacy, and fundraising, we strive to decrease vaccine-preventable childhood deaths and give every child a shot at a healthy life no matter where they live.

    Shot@Life Champions believe all children, no matter where they live, deserve access to lifesaving vaccines. These trained, volunteer advocates raise awareness about this issue with their members of…

    Shot@Life aims to ensure that children around the world have access to lifesaving vaccines. Through public education, grassroots advocacy, and fundraising, we strive to decrease vaccine-preventable childhood deaths and give every child a shot at a healthy life no matter where they live.

    Shot@Life Champions believe all children, no matter where they live, deserve access to lifesaving vaccines. These trained, volunteer advocates raise awareness about this issue with their members of Congress and in communities across the United States.

  • Influencer

    Bloggers4Haiti

    - 1 year

    Arts and Culture

    In 2015 I had the remarkable experience of traveling to Haiti to see fist-hand the work that local artisans are doing in an effort to gain economic independence for their communities and country. A special thank you to Everywhere Agency, Artisan Business Network and the women of OFDALAF.

  • Responsibility.org Graphic

    #TalkEarly Ambassador

    Responsibility.org

    - 1 year

    Health

    Responsibility.org is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. We believe that collective action brings about lasting change.

    We work with all members of the community – law enforcement, public officials, educators, parents, and students – in our fight against drunk driving and underage drinking.

Publications

  • Navigating the Pay Gap for Multicultural Influencers - Part 1

    Blogalicious

    While the influencer marketing space may be predominantly female, there is still a wage gap present: the gap between White influencers and influencers of color. It’s no secret that women’s median earnings are lower than men’s in nearly all occupations. We all have heard stories or have had first-hand experiences highlighting this troubling fact. As the dialogue has evolved, and as more women reach leadership roles in business and government, the wage gap has narrowed, however there’s still much…

    While the influencer marketing space may be predominantly female, there is still a wage gap present: the gap between White influencers and influencers of color. It’s no secret that women’s median earnings are lower than men’s in nearly all occupations. We all have heard stories or have had first-hand experiences highlighting this troubling fact. As the dialogue has evolved, and as more women reach leadership roles in business and government, the wage gap has narrowed, however there’s still much work to be done. If the average woman earns less than the average man, that means that women of color are trailing even farther behind.

    See publication
  • Navigating the Pay Gap for Multicultural Influencers - Part 2

    Blogalicious

    Now that we have some insights into what the pay gap might look like as it relates to multicultural influencers, we need to understand how and why that gap exists. In order to make sense of it, let’s look at how racial demographics are treated in marketing verticals and in campaign strategy.

    See publication
  • Navigating the Pay Gap for Multicultural Influencers - Part 3

    Blogalicious

    Looking ahead, and observing brands and agencies that are leading the way, we should operate with the understanding that…

    THE GENERAL MARKET IS THE MULTICULTURAL MARKET.

    See publication
  • Various Social Media & Business Articles

    Babble.com

    Contributing Writer to MomCrunch on Babble.com from July 2011 - February 2012.

  • Whose Computer Is It Anyway? The Application of FTC Law In The Spyware Context

    The Secure Times: A Publication of the ABA Section of Antitrust Law's Privacy and Information Security Committee

    Other authors
    • David Koehler
    See publication

Projects

  • The Revelry Box

    -

    Luxury lifestyle subscription box featuring curated products by Black creators.

    See project
  • Make Your Own Magic Founder Retreat

    -

    Multi-day business and wellness retreat at the Chesapeake, MD Hyatt, October 2018. Group coaching and strategy sessions included workshopping Stacey's proprietary Success Roadmap through brand strategy, data review, and resource mapping.

  • Fetti Wrap

    -

    Lifestyle collection of wrapping paper rooted in pop culture.

    See project
  • Blogalicious Weekend

    -

    Seminal online community and annual conference that elevated women multicultural social media influencers, creatives and entrepreneurs, providing experiential marketing opportunities for brands.

    Other creators
    See project
  • Rockstar Beach Retreat

    -

    In-person mastermind for members of the Rockstar Influencer Business Partnership coaching program. The multi-day event took place at the Loews Don CeSar Hotel in Tampa, FL August 11-14th, 2016 and included relaxation, rejuvenation and beachfront business coaching (group + 1:1).

  • {re}Treat Yourself

    -

    {re}Treat Yourself: working moms edition, was a 2-day lifestyle getaway at a luxuriously relaxing AAA Four Diamond resort, treating attendees to life design sessions.

Honors & Awards

  • Black, Bold & Brilliant World Changer

    Impact the World Magazine

    The mission of IMPACT THE WORLD magazine is to spotlight influencers, celebrities, and everyday people who are boldly impacting the world with their unique gifts and who have a commitment to creating positive change in the world. IMPACT THE WORLD magazine will reach thousands of monthly readers through its online platform as well as through strategic distribution of its printed magazine at conferences, retreats, expos, tradeshows, festivals, and exclusive private events.

  • Small Business 7-Figure Success Award

    EPIC/Spark & Hustle

  • MogulCon Mogul of the Year

    The PINKPreneur Network

    You have been selected for this award because of the tireless dedication you have shown in supporting, creating and curating blogs and experiences for women. Specifically we have watched as you have pushed your annual conference Be Blogalicious to new heights!

    As you travel you are seen as a true expert in the industry with the ability to make a difference in the lives of many. Here at MogulCon your professional presence and commitment to helping women is impressive and deeply…

    You have been selected for this award because of the tireless dedication you have shown in supporting, creating and curating blogs and experiences for women. Specifically we have watched as you have pushed your annual conference Be Blogalicious to new heights!

    As you travel you are seen as a true expert in the industry with the ability to make a difference in the lives of many. Here at MogulCon your professional presence and commitment to helping women is impressive and deeply appreciated.

    Thank you for all that you do to move women forward.

    With appreciation,
    From the Desk of Felicia Phillips
    Founder, MogulCon

  • 2015 SaluteHER Superwomen Making a Difference: Mocha Maven Award

    Cafe Mocha Radio

    The “Salute Her” event, will recognize nine women, the work they do and the empowerment and encouragement they give black women through their efforts. Black women are getting more college degrees more than ever, starting businesses at a faster rate than any other group in the US and making more inroads into industries, academia and civic life each day. Still, it’s nice to know that someone’s got your back.

    2015 marks the fourth year that the Café Mocha radio show has hit the road with…

    The “Salute Her” event, will recognize nine women, the work they do and the empowerment and encouragement they give black women through their efforts. Black women are getting more college degrees more than ever, starting businesses at a faster rate than any other group in the US and making more inroads into industries, academia and civic life each day. Still, it’s nice to know that someone’s got your back.

    2015 marks the fourth year that the Café Mocha radio show has hit the road with the Café Mocha ‘Salute Her’ Tour. Designed specifically for ‘women of color’ the one day experience ranges from small business sessions to network exchange, beauty style lounge and signature “Salute Her: Superwomen Making a Difference in the Community Awards event.

  • Top 10 Black Innovator of 2013

    MVMT50 @ SXSW

    The Top 10 Black Innovator Awards recognizes individuals who have demonstrated leadership and made an impact by fostering disruptive innovation in technology-related industries, products and services.

    The Top 10 Black Innovators of 2013 were presented as a component of the SXSW Interactive Festival on Friday, March 7, 2014 at the MVMT 50 Welcome Reception held at The Carver Museum.

    http://mvmt50.com/top-10-black-innovators-of-2013-awards/

  • 2012 Best Micro Business Brand of the Year

    Stilleto Woman Media

    http://www.stilettowoman.com/#!best-micro-businesses/cjtp

  • 2011 Person of Color Impacting the Social Web

    Wayne Sutton, 28 Days of Diversity

    https://socialwayne.com/day-people-color-impacting-the-social-web-the-mamalaw-media-group-28daysofdiversity/

Languages

  • French

    -

Organizations

  • ColorComm

    -

    - Present

    ColorComm, Inc. is the nation’s leading women’s platform addressing diversity & inclusion across the communications, marketing, advertising, and media industries.

  • Black Women In VC

    -

    Community for Black Women investors. #BWiVC

  • BLK VC

    -

    BLCK VC is a 501(c)(3) nonprofit organization that equips Black investors with the access, education, and community they need to accelerate their careers in venture capital.

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