“Over the last five years, I’ve had the pleasure of working with Sophie as she led marketing for Nike’s biggest category in both a geo and global capacity. Sophie is an exceptionally gifted and creative marketeer. Her ability to understand and connect deeply with consumers is world class. But what really sets Sophie apart is how she always looks beyond her function and leads from an enterprise perspective, across the brand, the business and the marketplace. The results Sophie has delivered over our time together have been remarkable. Sophie’s work on Nike’s Air Force 1 highlight just how successful she’s been. At the start of the franchise journey, Sophie executed a brilliant, grass-roots campaign leveraging athletes, city-level influencers and accounts to tell the authentic story of Nike’s most iconic sneaker to a new generation of consumers. When Sophie shifted to her global role, she ran brand-level campaigns that drove unprecedented adoption by consumers around the world. After four years of her relentless focus, Air Force 1 has become the biggest sneaker franchise in our industry today.”
About
I’m an energetic, intuitive and delivery-focused global business leader with specific…
Activity
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The business of sports was a dominant theme at Cannes Lions International Festival of Creativity. Stagwell's Sport Beach and Laura Correnti's Women…
The business of sports was a dominant theme at Cannes Lions International Festival of Creativity. Stagwell's Sport Beach and Laura Correnti's Women…
Liked by Sophie Bambuck
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9 years ago, while trying to raise awareness and commitment for the football World Cup 2015 (women's edition), I couldn't have imagined attending the…
9 years ago, while trying to raise awareness and commitment for the football World Cup 2015 (women's edition), I couldn't have imagined attending the…
Liked by Sophie Bambuck
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Personal Cannes top picks from the week that was, courtesy of our CEO Helen James: ⚽ When you get to interview sporting icons Meghan Rapinoe and…
Personal Cannes top picks from the week that was, courtesy of our CEO Helen James: ⚽ When you get to interview sporting icons Meghan Rapinoe and…
Liked by Sophie Bambuck
Experience & Education
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The North Face, a VF Company
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Volunteer Experience
Languages
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French
Native or bilingual proficiency
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Spanish
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Recommendations received
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LinkedIn User
3 people have recommended Sophie
Join now to viewMore activity by Sophie
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Unlocking our brand for the future….Vans #brandelevation #brandinnovation #brandmanagement
Unlocking our brand for the future….Vans #brandelevation #brandinnovation #brandmanagement
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Tellement fier de décrocher ce Lion d'Or au Cannes Lions International Festival of Creativity ! La récompense d'une année de travail aux côtés des…
Tellement fier de décrocher ce Lion d'Or au Cannes Lions International Festival of Creativity ! La récompense d'une année de travail aux côtés des…
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“Women are not your competition. People of color are not your competition. They are your team” This was one of my favorite quotes from the Cannes…
“Women are not your competition. People of color are not your competition. They are your team” This was one of my favorite quotes from the Cannes…
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Unlocking our brand for the future Vans #alwayspushing #brandelevation #brandinnovation #brandmanagement
Unlocking our brand for the future Vans #alwayspushing #brandelevation #brandinnovation #brandmanagement
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In January of 2022 I did something I said for years I'd never do... I left the world of in-house brand marketing to join a creative agency. This…
In January of 2022 I did something I said for years I'd never do... I left the world of in-house brand marketing to join a creative agency. This…
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What an honor to be a guest Shark 🦈 on Shark Tank Brasil today. Manifestion is real. I love this country. 🇧🇷 God is Good.
What an honor to be a guest Shark 🦈 on Shark Tank Brasil today. Manifestion is real. I love this country. 🇧🇷 God is Good.
Liked by Sophie Bambuck
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