Sarah Nolan Hoff

As business developers, or any of us in client-facing roles, we are presented with numerous opportunities and scenarios for establishing or developing relationships with clients and prospects. There are also many different styles of approaches and communication. While some are very effective, others result in challenges or not achieving the right results. Preparation is key. Practice is essential. This interactive session will examine three common scenarios and dissect their components… Show more

As business developers, or any of us in client-facing roles, we are presented with numerous opportunities and scenarios for establishing or developing relationships with clients and prospects. There are also many different styles of approaches and communication. While some are very effective, others result in challenges or not achieving the right results. Preparation is key. Practice is essential. This interactive session will examine three common scenarios and dissect their components. Situations will be acted out LIVE in front of the audience, followed by input and Q&A from the audience, and on-the-spot feedback from the client. Attendees will discover what works and what doesn’t, how to get the desired information, and how to further your relationship goals. Show less

The merging of rapid technology advancement, changes in project delivery methods, uncertain economic and political landscapes, and employees who are driven by serving the greater good are just a few obstacles firms face in developing plans for the future.

To be successful today, firms need to be as agile as possible. This hands-on session will coach you on how to lead strategic scenario planning for your firm and tools for continued implementation.

Do you get a case of writer’s block whenever you have to work on a resume? Then you’ll want to join us for this workshop where we will provide tips for preparing media bios, proposal resumes and personal resumes.

In this seminar, which will include hands-on exercises, we will cover:

Media Bios
All That Jazz: How to incorporate personality and excitement into bios
Perfectly Tailored: How to research your audience, and tailor the bio to draw them in

Proposal… Show more

Do you get a case of writer’s block whenever you have to work on a resume? Then you’ll want to join us for this workshop where we will provide tips for preparing media bios, proposal resumes and personal resumes.

In this seminar, which will include hands-on exercises, we will cover:

Media Bios
All That Jazz: How to incorporate personality and excitement into bios
Perfectly Tailored: How to research your audience, and tailor the bio to draw them in

Proposal Resumes
A League of Their Own: How to make your firm’s architect or engineer stand out from the pack
Private Investigator: How to ask your team member the right journalistic questions to give you rich proposal material

Personal Resumes
I, Robot: How to navigate past an Applicant Tracking System
About the Author: How to tell your most authentic story Show less

Do your career goals include becoming a firm partner one day? Are you curious about what Marketing Principals do? Do you have what it takes? Find out how to get there!

Join us for a one on one discussion, where Sarah Hoff will share her story of success and the not-always-linear path from Coordinator through to engineering firm Principal. This session is intended to be an open and honest forum where attendees are encouraged to ask questions and engage in lively dialogue. Carrie Villani… Show more

Do your career goals include becoming a firm partner one day? Are you curious about what Marketing Principals do? Do you have what it takes? Find out how to get there!

Join us for a one on one discussion, where Sarah Hoff will share her story of success and the not-always-linear path from Coordinator through to engineering firm Principal. This session is intended to be an open and honest forum where attendees are encouraged to ask questions and engage in lively dialogue. Carrie Villani and Sarah will also present a Top Ten List of Coordinator Pet Peeves - what to avoid as you navigate your career both inside your firm and at interview opportunities. This session will give you a vision on what it takes to make an impact and steps to take to get to the next level in your career. Show less

“Thank You” is nice, but in today��s market, words simply don’t mean as much as actions. We say our firms have better customer service than our competitors, but are we truly following through beyond the interview presentation and throughout the life of the project? Leading actors pick and choose their scripts. Directors seek them out because they are at the top of their game and provide a top-notch performance every time. Through a successful client care program, your firm can become your… Show more

“Thank You” is nice, but in today’s market, words simply don’t mean as much as actions. We say our firms have better customer service than our competitors, but are we truly following through beyond the interview presentation and throughout the life of the project? Leading actors pick and choose their scripts. Directors seek them out because they are at the top of their game and provide a top-notch performance every time. Through a successful client care program, your firm can become your clients’ leading actor. Based on interviews with a variety of firms of different sizes and disciplines, located around the country, this session takes a look at client care program best practices. Attendees will learn how to implement a client care program, starting at day one of a project and continuing beyond the ribbon-cutting, and walk away with a collection of all-star performances to take back to their firms. Show less

In our typically crazy, unpredictable days, we marketers and business developers are managing quite a bit. We are managing "up" to the sometimes seemingly countless numbers of people we "report to", we are managing "down" to our marketing/BD staff, we are managing day-to-day routine tasks, ongoing long term projects and initiatives, and the "occasional" emergency bomb dropped on our desk needed by 3PM! We are managing time, budget, hundreds of emails a day, and a host of personality types. How… Show more

In our typically crazy, unpredictable days, we marketers and business developers are managing quite a bit. We are managing "up" to the sometimes seemingly countless numbers of people we "report to", we are managing "down" to our marketing/BD staff, we are managing day-to-day routine tasks, ongoing long term projects and initiatives, and the "occasional" emergency bomb dropped on our desk needed by 3PM! We are managing time, budget, hundreds of emails a day, and a host of personality types. How do we do it all? Our panel of experienced, seasoned managers will share some tips and tricks, war stories, horror stories, and lessons learned.

Key takeaways include:
How to build confidence in being able to juggle everything
Proven methodologies for success in managing individual time and team workload
How to negotiate with and build consensus among upper management, principals, staff, etc.
How to achieve work/life "integration" Show less

Focused on the ongoing challenges facing marketing professionals in the A/E/C industry, SMPS-NY's Leadership Committee has assembled a panel of marketing leaders who have successfully climbed the management ladder. This discussion will explore their experiences with an interest in trying to understand the specific ways in which these individuals chipped away at the glass ceiling and the skills required to navigate the labyrinthine obstacles that marketing professionals face at different levels… Show more

Focused on the ongoing challenges facing marketing professionals in the A/E/C industry, SMPS-NY's Leadership Committee has assembled a panel of marketing leaders who have successfully climbed the management ladder. This discussion will explore their experiences with an interest in trying to understand the specific ways in which these individuals chipped away at the glass ceiling and the skills required to navigate the labyrinthine obstacles that marketing professionals face at different levels of hierarchy. Show less

Acoustical Design Considerations for the New Workplace.