Charleston, South Carolina, United States
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About
Articles by Sloan
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Guiding Principles for Influence (1.3)
Guiding Principles for Influence (1.3)
By Sloan Newman, MA/MSc
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Guiding Principles for Influence (1.2)
Guiding Principles for Influence (1.2)
By Sloan Newman, MA/MSc
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Guiding Principles for Influence (1.1)
Guiding Principles for Influence (1.1)
By Sloan Newman, MA/MSc
Contributions
Activity
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Mesh with the best! I love this company. I’m a board member and fan. This week brings podium finishes for Kaynemaile architectural mesh in the Fast…
Mesh with the best! I love this company. I’m a board member and fan. This week brings podium finishes for Kaynemaile architectural mesh in the Fast…
Liked by Sloan Newman, MA/MSc
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I'm thrilled to share that NTT DATA, Inc. has been recognized as a Leader by Everest Group in the Sustainability Enablement Technology Services PEAK…
I'm thrilled to share that NTT DATA, Inc. has been recognized as a Leader by Everest Group in the Sustainability Enablement Technology Services PEAK…
Liked by Sloan Newman, MA/MSc
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With the help of NTT DATA, Inc. cloud telephony, using Microsoft Teams, Henkel: Increased call efficiency, adopted standardized management and…
With the help of NTT DATA, Inc. cloud telephony, using Microsoft Teams, Henkel: Increased call efficiency, adopted standardized management and…
Shared by Sloan Newman, MA/MSc
Experience & Education
Licenses & Certifications
Volunteer Experience
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Former President | Head of 500+ professional member association | AMA Puget Sound
PSAMA (Puget Sound American Marketing Association)
- 4 years 1 month
Education
Past president of the Puget Sound American Association. During my Presidency we created new marketing events, changed locations and created several Sold-Out events. Salesforce certification.
2015/16 Year:
Increased membership
Board growth and restructure
Most successful MarketMix in our history
Tested and launched a Mentoring Program
Increased programming efforts across the Puget Sound
Managed a successful awards program Pulse
Oversaw a professional board of…Past president of the Puget Sound American Association. During my Presidency we created new marketing events, changed locations and created several Sold-Out events. Salesforce certification.
2015/16 Year:
Increased membership
Board growth and restructure
Most successful MarketMix in our history
Tested and launched a Mentoring Program
Increased programming efforts across the Puget Sound
Managed a successful awards program Pulse
Oversaw a professional board of 20+ Marketing Professionals
Created cross-promotional efforts with other local professional organizations and chapters -
Pulse Awards Volunteer | Professional Marketing Awards for Puget Sound | AMA Puget Sound
PSAMA (Puget Sound American Marketing Association)
- 11 months
Education
Assisting with setup and finding judges for this award season.
Managing and recruitment of well-known marketing professionals from across the country as judges.
Handling Venue set up.
Organizing Awards
Managing a team of 10 to assist in communications and awareness
Managing sponsorship relationships to help promote both prior-to and post event.
Assisting a volunteer in the re-branding process of the Pulse Awards. -
Marketing Research Specialist Volunteer | Secondary Research for EMBA Launch | Foster's School of Business
University of Washington - Michael G. Foster School of Business
- 1 year
Education
A marketing research project that has expanded from EMBA to graduate degree and certificate programs. As a volunteer, I conducted secondary marketing research for a competitive analysis of other competitors in the same space and provided an audit of the current program's offering. In response to the research findings, the team at the Foster School of Business made a significant investment in building a world-class website. That investment has paid off with major increases to Foster's organic…
A marketing research project that has expanded from EMBA to graduate degree and certificate programs. As a volunteer, I conducted secondary marketing research for a competitive analysis of other competitors in the same space and provided an audit of the current program's offering. In response to the research findings, the team at the Foster School of Business made a significant investment in building a world-class website. That investment has paid off with major increases to Foster's organic search referrals, new visits, and website engagement.
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Member | Professional Marketing Association in the Puget Sound | MCEI
MCEI - Marketing Communications Executives International
- 4 years 6 months
Education
Member of Marketing Communications Executive International - http://mcei-seattle.org/
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Volunteer email
IABC
- 2 years 1 month
Education
Volunteering with IABC Seattle to help generate, track and review emailing for the events.
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Student Intern - Created a 5-Year Marketing Plan
New West End Company
- 3 months
Economic Empowerment
Generated a 5-year Marketing plan for Bond, Regent and Oxford street Associations, which these areas of London, UK are valued at approximately £50 million in funding. Market research project on one of the largest qualitative research projects in history.
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Student Representative for Post Graduate IMC
London Metropolitan University
- 5 months
Education
I was the Student Representative for the Post Graduate Class for International Marketing Communications and International Marketing Strategy Classes for London Metropolitan University and ESCEM - School of Business in Poitiers, FR. This included; attending monthly meetings with the program faculty, discussing student concerns, and acting as a voice to the University on behalf of the post-graduate student body.
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Capoeira Student and Comms Volunteer
Charleston Capoeira
- 2 years 9 months
Health
Under the tutelage of Professor Queixo, learned about the history, art, music and language of Capoeira.
Provided introduction lessons to children during school fairs on the history and lore of the performance art.
Performed at Spoleto Festival USA - and event that every spring fills the art scene in Charleston, SC. This performance was the closing intermission for Spoleto 2006.
Developed communications and worked with a graphic designer to create messaging and logos that…Under the tutelage of Professor Queixo, learned about the history, art, music and language of Capoeira.
Provided introduction lessons to children during school fairs on the history and lore of the performance art.
Performed at Spoleto Festival USA - and event that every spring fills the art scene in Charleston, SC. This performance was the closing intermission for Spoleto 2006.
Developed communications and worked with a graphic designer to create messaging and logos that represented Charleston Capoeira.
Read more here: http://www.charlestonmag.com/content/charleston_fashion_week_finale_gala_saturday_march_28_800_pm -
Member of the Student PRSA
College of Charleston
- 2 years 4 months
Education
Attending meetings for the Student PRSA during college, starting in 2001. Volunteered at events and other student functions to learn more about public relations and communications.
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President of the CofC Fencing Club
College of Charleston
- 3 years 5 months
Health
Student President for the College of Charleston Fencing Club that would be renamed during my presidency to the College of Charleston Fencing Team.
Grew membership from 10 to 35 members
Taught fencing to students
State Finalist in 2001 for Fencing in South Carolina
Trained with Fence national team in Paris, FR
Championed for securing $15k from the College of Charleston, in my Senior year to help provide new equipment for the team
Executed a handover process to help continue…Student President for the College of Charleston Fencing Club that would be renamed during my presidency to the College of Charleston Fencing Team.
Grew membership from 10 to 35 members
Taught fencing to students
State Finalist in 2001 for Fencing in South Carolina
Trained with Fence national team in Paris, FR
Championed for securing $15k from the College of Charleston, in my Senior year to help provide new equipment for the team
Executed a handover process to help continue the growth of the team for future generations at the College of Charleston
Performance in this sport lead me to be able to teach and train for one year after college with Luchetti Fencing, Sacramento, Ca. -
Student Volunteer
Young Life
- 3 years 5 months
As a student of the College of Charleston I volunteered with this organization. We would gather once a week and share stories and sing songs or religious celebration.
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Volunteer to Ring the Bell for the Salvation Army at Christmas
The Rotary Club of Columbia
- 7 years 2 months
Poverty Alleviation
Annually volunteered my time to this association to help with the donation drive for the Salvation Army in Columbia, SC. Ringing the bell during the Christmas holiday for three weekends during the months of November and December each year.
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Beta Club President
GLENFOREST SCHOOL
- 1 year 10 months
Education
President of the high-school honor society for two years straight. Lead the program in messaging, volunteering and working as a liaison with the faculty sponsor.
Promoted educational excellence to students
Lead in deciding volunteer opportunities
Worked with other community non-profits to showcase our student body
Won an award for my volunteer efforts -
Attendee
National Student Leadership Conference
- Present 28 years
Education
Attended the National Leadership Conference in High School.
Publications
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Fox Blog
www.foxph.com/blog
I've been updating this blog for the past 16 months. Most all of these articles are ones that I've written with the technical help of all the wonderful team members here at Fox Plumbing & Heating. It's an honor to work with such an amazing team of professionals.
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Turning Swords Into Ploughshares, a Marketing Lesson
The Columbia Star
Sloan Newman, son of Kathy Newman of Horrell Hill and the late Larry Newman, recently returned to Columbia after five years in Europe. The last time he appeared in The Columbia Star was during his college career at the College of Charleston where he was involved with the prickly sport of fencing. Read more here.. http://www.thecolumbiastar.com/news/2011-04-15/Society/Turning_swords_into_ploughshares_a_marketing_lesso.html
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How Do I Tell Them
I Remember... (A remembrance of James Justin Porter)
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Fencing With My Eyes Closed
American Fencing
My first nationally published article, when I was 20 years old.
Courses
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Advertising
280
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Branding and Advertising
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Factivia Training
380
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Global Advertising
330
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Global Marketing
301
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Global Service Marketing
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International Law
333
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International Marketing Communications
331
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Market Strategy
330
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Marketing Planning
630
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Marketing Strategy
330
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Physics 201
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Podio Training
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Public Relations
310
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Sales Force
301
Projects
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Mentoring Program with PSAMA
- Present
To create marketing mentors for young and mid-level marketing professionals in the Seattle and Puget Sound area who are members of the Puget Sound American Marketing Association.
Other creatorsSee project -
PSAMA Mentoring Program
- Present
Worked with an amazing team of individuals to help create the 1st Marketing Mentoring Program in the Puget Sound. Born out of a conversation between presidents of the PSAMA, we recruited Julie Lichtenberg to help develop a program that could be launched to the PSAMA members to generate membership desire and industry expertise. Julie, Melissa, Taylor, Jay-E and Eric helped to create a program that would help marketers stay involved in our profession and our association by giving back to our…
Worked with an amazing team of individuals to help create the 1st Marketing Mentoring Program in the Puget Sound. Born out of a conversation between presidents of the PSAMA, we recruited Julie Lichtenberg to help develop a program that could be launched to the PSAMA members to generate membership desire and industry expertise. Julie, Melissa, Taylor, Jay-E and Eric helped to create a program that would help marketers stay involved in our profession and our association by giving back to our community via their real-life expertise to the next generation. After a testing phase that finished in 2015. They are now launching a Mentoring program that will be live at the end of January of 2016, with the help of Frank Chenn. This is an amazing team of professionals who have volunteered their time and energy to a project that will hopefully have a great impact on future generations of marketers.
Other creatorsSee project -
Qualitative Marketing Research for EMBA program at the Foster School Business at the University of Washington
A simple qualitative market research project, primarily secondary research and analysis to assist in creating the launch at the Foster's School of Business.
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Palmetto Opera
- Present
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CeBIT European Commission Area
- Present
Managing multiple international clients for the world's largest international technology event. Co-ordination, set-up, content and copy creation for the event for over 600 companies. Created a speed networking event and area for companies to meet and discuss trade options across the EU.
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Pulse Award Winner for Patriot Jet Ride with Fox Plumbing & Heating
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Fox Plumbing & Heating was awarded for Social Media Campaign of the year for our Patriot Jet Ride contest that was created and executed in house by Fox.
The contest consisted of Twitter, Facebook, Digital and Website promotions including; advertising and PR on a budget of less than $5K. The local market contest yielded over 1K entries to the contest, and the winner had the chance of a lifetime to fly in a Patriot Jet prior to Seafair - a local Summer event in the Puget Sound marketplace.Fox Plumbing & Heating was awarded for Social Media Campaign of the year for our Patriot Jet Ride contest that was created and executed in house by Fox.
The contest consisted of Twitter, Facebook, Digital and Website promotions including; advertising and PR on a budget of less than $5K. The local market contest yielded over 1K entries to the contest, and the winner had the chance of a lifetime to fly in a Patriot Jet prior to Seafair - a local Summer event in the Puget Sound marketplace. -
Lindau.net
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Update and revamp of the 1998 designed layout for Lindau Chemicals, Inc. Worked with client to create a Joomla based webstie that can be tracked and monitored.
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Townofolla.com
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Website, images, layout and design plus developing strategy and design for client regarding brand new look and layout for the client.
Honors & Awards
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Pulse Award Winner 2015
Puget Sound American Marketing Association
Fox Plumbing & Heating won this prestigious award for Social Media for a contest that was created and executed in-house. I created and executed a hugely successful social media contest to give a way a once in a lifetime opportunity. It involved elements of digital/social advertising, traditional marketing and public relations.
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President-Elect
Puget Sound American Marketing Association (PSAMA)
Awarded service award for work with PSAMA as a volunteer for the role of President-Elect for the Board.
Helped in creating messaging going forward professional marketers in the Puget Sound, and learning the lineage and history of the industry.
Stepped into the three-year-role of Presidency in 2015 -
Student Advisor for 2007 International Marketing Communications MA class
London Metropolitan University
Student representative for the fall session of the class. Wrote updates and notes for meetings and provided feedback for professors.
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Published Writer in American Fencing
American Fencing Association
Published for an article titled, 'Fencing with my eyes closed.'
Article was published nationally to over 5k readership. The article was a first person point of view about beating the State Champion in fencing.
The article went on win me honors and local publication stories in the Post and Courier - Charleston daily newspaper, College of Charleston Magazine, and the Star - Columbia weekly publication. -
Sky, The Jewel of Scotland
The Columbia Star
Published in a local paper in Columbia, South Carolina.
Article was a first person article about the beauty of traveling on public transit through Scotland. A combination of interpersonal experiences combined with travel/destination piece.
The Columbia Star approached me after I was requested to attended the North Room Group in Dunvegan, Scotland. The experience is three weeks of work on the McLeod Castle in Dunvegan while living with other ancestors of the Clan McLeod. While…Published in a local paper in Columbia, South Carolina.
Article was a first person article about the beauty of traveling on public transit through Scotland. A combination of interpersonal experiences combined with travel/destination piece.
The Columbia Star approached me after I was requested to attended the North Room Group in Dunvegan, Scotland. The experience is three weeks of work on the McLeod Castle in Dunvegan while living with other ancestors of the Clan McLeod. While this was not a journalism job - it was an honor for a second year college student. -
LIFE Scholarship - Award Winner - South Carolina - 1998
State of South Carolina
Awarded the LIFE Scholarship from the state of South Carolina to attend college.
Requirements included:
Have a 3.00 final high school grade point average based on the Uniform Grading Policy.
Have a minimum SAT test score of 1100 on critical reading and math sections combined or ACT test score of 24.
Please see more here:
https://sc.edu/financialaid/scholarships/life_scholarship_guidelines/default.html -
State Championship Team for Basketball
State of South Carolina
Member of the Glenforest State Basketball Boys Team. Acknowledged with and award from the House department at the South Carolina State Capital.
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President of National Honors Society
National BETA Honors Society
President for two consecutive years at Glenforest Highschool. And graduated top of class in 1998.
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People to People Representative to Present South Carolina State Seal to House of Commons in the UK
People to People
Member of People to People during the Summer of 2006 to the United Kingdom.
Honored with the responsibility to present the State Seal of South Carolina to the House of Commons in London, UK.
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Wrote and produced play
Glenforest Highschool
Wrote a play that was produced and stared students in high school.
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Turning Swords Into Ploughshare - Speaking to Local Marketing Executives in Columbia, SC
The Columbia Star/ Local Business in Columbia, SC
In 2011 I was requested to present my international marketing experiences to local marketing community in Columbia, South Carolina. The event was organized by Warner M. Montgomery to help local business leaders looking to move into the international space. I provided insight to top marketing directors on how to penetrate and strategies to help promote their business models internationally.
You can read more at the article link below:…In 2011 I was requested to present my international marketing experiences to local marketing community in Columbia, South Carolina. The event was organized by Warner M. Montgomery to help local business leaders looking to move into the international space. I provided insight to top marketing directors on how to penetrate and strategies to help promote their business models internationally.
You can read more at the article link below: http://www.thecolumbiastar.com/news/2011-04-15/Society/Turning_swords_into_ploughshares_a_marketing_lesso.html
Test Scores
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ASA Certification 101 and 103
Score: 98
Passed my sailing certification with a 98%. Personal best on a sailing test.
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BA in Corporate Communications
Score: 3.52
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SAT
Score: 1360
Languages
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German
Professional working proficiency
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French
Limited working proficiency
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Portuguese
Elementary proficiency
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English
Native or bilingual proficiency
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UK English
Full professional proficiency
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Chinese
Limited working proficiency
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Spanish
Elementary proficiency
Organizations
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Bellevue Chamber of Commerce
Member
- Present -
Puget Sound American Marketing Association Group
President
- Present -
PAW.Org
Volutneer
- Present -
International Association of Business Communicators
Volutneer
-Assisted with membership relations
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Public Relations Society of America
Member
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Recommendations received
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Last month I participated in the Let's Talk ABM podcast (click on the link) hosted by Declan Mulkeen 🎯🎯🎯 out of the UK. We discussed relevant…
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Proud to present our say of ABM! #OneNTTDATAABM
Proud to present our say of ABM! #OneNTTDATAABM
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