Aakash Sinha

👉 What is a Product Requirements Document? A PRD is an item used in the product development process to help communicate between development, testing, and design teams. A PRD must include everything from the very beginning to the release of your product such as from your aim to success metrics. 👉 A successful PRD includes these 7 topics: Purpose/Goal Features UX Flow & Design System Requirements Release Criteria Timeline Analytics 👉 Why do you need a PRD? The main purpose of PRDs is to get all the stakeholders on the same page. Creating a product successfully requires the collaboration of multiple teams such as development, design, marketing, sales, and support. After reading PRD, you can be sure that all of you will be in sync. #ProductManagement #ProductManager #ProductDevelopment #ProductDesign #Product #ProductAnalysis For further reading: https://lnkd.in/d4ywWaKW

7

If you are happy and you know it you are not a Product Manager! If you are happy and you know it you are not a Product Manager!! If you are happy and miserable and you really want to show If you are happy and miserable then you are a full stack Product Manager!😀 Cheers to all the PM’s and the ones in making. Be at it and may the forces be with all you folks!! Inspired from the nursery rhymes 😀 Book an appointment to connect with me and know more. 😀 #Productmanagers #proud #productmindset

22

Would highly recommend Shreyas Doshi "Managing Your PM Career" course to all Product Managers who are looking for a deeper and more fulfilling career. It is the by far the most valuable experience I've had were I intentionally planning my career by making a 3 year lighthouse goal , LMS framework etc instead of just letting my career happen to me. No matter what level of product you are, give yourself five minutes to see if it resonates. https://lnkd.in/gx4m7GYB

22

"A product roadmap is like a treasure map for pirates... except the X usually marks the spot where your initial launch date went to die." - Author Unknown #productmanagement #productmanager #productdiscovery #userresearch #customerneeds #problemsolving #innovation #humor #marketing #development #productlaunch #entrepreneur #customercentric #MVP #agile #ux #designthinking #learnontiktok #startups

2

With clear and concise instruction, Dhaval Bhatt's Product Management course is perfect for anyone looking to expand their knowledge on product management. As someone who has been on a product team for several years, I can attest to the value provided by this course. Plus, the cost is great compared to other expensive courses out there. I'm excited to continue learning with Product HQ and explore other certifications that I may be interested in. #productmanagement #professionaldevelopment #affordablelearning #talentdevelopment

11

1 Comment

Converting Good Ideas into Great Products requires tremendous craftsmanship and tradeoffs. Great Products are built by Great Teams collaborating and supporting each other. A Product Manager must be good at both Product Strategy and Execution. #productstrategy #teamwork #productdevelopment #productmanagement

55

4 Comments

Mistakes that I make as a #ProductManagement mentor/ leader Mistake 4: Focussing to mentor only on the hard skills- problem structuring, product discovery and prioritisation. And not mentoring on the soft skills like relationship building, proactive communication and messaging for different stakeholders to build trust and credibility in the system.

41

"Pivot to Product Manager" - a comprehensive guide that provides a three-step playbook for transitioning into a product management role. It offers practical advice and strategies to help individuals kickstart their product management careers. The book covers essential topics such as crafting an impressive resume, acing product management interviews, and excelling in the role once hired. With its actionable insights and real-world examples, "Pivot to Product Manager" serves as a valuable resource for those seeking to make a career pivot into the dynamic field of #productmanagement https://buff.ly/3Rx84ZS

1

A Product Requirement Document (PRD) is a document used in product management to define the requirements for a product or feature. It serves as a blueprint that outlines what a product or feature should do, how it should behave, and what it should look like. A PRD typically includes sections that describe the problem the product is meant to solve, the target user or customer, the features and functions required to solve the problem, and any constraints or dependencies that must be considered. It may also include mockups, user stories, use cases, and other visual aids to help stakeholders understand the product's requirements. The PRD is a critical document that helps ensure that everyone involved in the product development process has a shared understanding of what is required. It serves as a communication tool between stakeholders, including product managers, designers, developers, and other team members. By clearly defining the product requirements, a PRD helps to ensure that the product meets the needs of its intended users and customers, and that it is delivered on time and within budget. Here is a sample PRD written for Lynda.com website for your reference. You can use the template to write PRDs for your own product requirements. Credits: Lee Nau For more such resources follow ProductHood School PS - Our next Product Management Fellowship Cohort starts on 7th June. Reserve your seat now -> https://lnkd.in/g4meNesX #productmanagement #productmanagers #prd #products

195

17 Comments

Struggling to validate your product ideas? Basing decisions on gut feeling and HiPPO? My free e-book offers 28 validation techniques and a system to help you de-risk your ideas. #prodmgmt #productdiscovery #ebook

30

4 Comments

Balancing Innovation and Customer Needs in Product Management In the fast-paced realm of product management, one of the most challenging aspects is striking the perfect balance between innovation and customer needs. This delicate equilibrium is essential for driving the success of any product, yet it often feels like walking a tightrope. - Innovation The Driving Force Innovation is the lifeblood of progress. It's what differentiates a product in a crowded market and can propel a company ahead of its competitors. Pushing the boundaries with cutting-edge features and technologies can capture the imagination of users and set new industry standards. However, excessive focus on innovation without grounding it in real-world applications can lead to products that, while impressive, fail to resonate with the end-users. - Customer Needs The Grounded Reality On the other side of the spectrum, prioritizing customer needs ensures that the product solves real problems and adds genuine value to the user's life. Customer feedback and market research provide critical insights into what users want and need. Yet, an overemphasis on current customer requirements can sometimes stifle creativity and result in incremental rather than breakthrough improvements. Striking the Balance The key to successful product management lies in finding a harmonious balance between these two forces: 1. Integrate User Feedback into Innovation: Use customer insights to guide innovative efforts. This ensures that new features are not only groundbreaking but also relevant and useful to the target audience. 2. Iterative Development: Adopt an iterative approach where you continuously develop, test, and refine products based on both innovative ideas and customer feedback. This helps in aligning the product's evolution with user expectations while pushing the boundaries. 3. Prioritize Flexibility: Be flexible in your product strategy to accommodate new information, market shifts, and evolving customer needs without losing sight of your innovative goals. 4. Communicate Clearly: Keep an open line of communication with your customers. Educate them about the benefits of new features and how they address their needs. Transparency can help manage expectations and build trust. 5. Measure Impact: Regularly measure the impact of new features and improvements. Use data to understand how innovations are being received and whether they are meeting customer needs effectively. The interplay between innovation and customer needs is a dynamic and ongoing process. By balancing these two elements thoughtfully, product managers can create products that not only stand out in the market but also resonate deeply with users, driving long-term success and loyalty. #ProductManagement #Innovation #CustomerNeeds #BalancedApproach #ProductStrategy

5

This is an invitation for an introductory webinar on "Design Psychology for Product Managers & UX Designers," scheduled for July 3rd, 2024, from 9:00 PM to 10:00 PM IST. Register for Webinar: https://shorturl.at/1G5LR Product managers and designers can apply the knowledge of "Design Psychology" to conceptualize and innovate product ideas, features, and functionalities that cater to users' psychological needs. With the emergence of AI, the digital technologies have gained the capacity to predict and adapt to users' mindsets. In this challenging and changing context, the knowledge of "Design Psychology", empowers the product managers and designers with groundbreaking techniques for user research, human-AI interaction design, and innovation. As a distinguished researcher in the field of HCI, Dr. Dinesh Katre has invested many years studying and experimenting to carefully curate the body of knowledge for Applied Design Psychology. More about the presenter: https://shorturl.at/mBGI7 #productmanagement #ProductCulture #ProductDesign #ProductSuccess #ProductOwner #ProductVision #hci #userresearch #designpsychology #PsychonomicDesign #humancomputerinteraction #uxdesign #userexperiencedesign #interactiondesign

49

3 Comments

A badly marketed good product has better chances of success than a bad product that has been over marketed. While the former will rely on word of mouth to gain traction, the latter will just be heading towards an impending doom, faster. #productmanagement #productmarketing

69

10 Comments

Mistakes that I make as a #ProductManagement mentor/leader Mistake 11 Making product managers the focus of all discussions And not involving/enabling design, data science, business and engineering to contribute in discussions and drive strong collaboration and autonomous decision making within cross functional pods.

60

4 Comments

Never reply to Product Manager job interview questions with an answer. Asked to design an app for kids? Forget about features. Instead, share your thought process out loud with the interviewer: 1️⃣ "I'll first ask WHY: Identify the business goals and success metrics." 2️⃣ "Then consider the WHO: What do kids want or is hard for them to do?" 3️⃣ "And only then WHAT: Come up with features for an app that solve for #1 and #2." Your thought process shows your ability to think under pressure. It shouldn't go unnoticed. Land Product roles using proven interview strategies ⬇️

61

7 Comments

As an athlete and product manager, this message deeply resonates with me. In product management, it’s easy to get sidetracked by various priorities, like pleasing managers or stakeholders, or aiming for promotions. I appreciate Shreyas' point about how long-term career success lies in making the product win. The drive to win fosters a relentless pursuit of excellence and innovation. In my experience, whether in endurance sports or managing a product, the true competition is often with oneself. The drive to constantly improve and be better than yesterday is essential for reaching the full potential of both our genetics and new enabling technology.

2

#Day13 of #25daysofPM Products are like onions 🧅. Just as each layer represents a different tactic wrapped in a cohesive strategy, a B2C product's strength lies in its core. From understanding core customer problems to crafting a vision and strategy, here's how the layers unfold: - Core Customer Problem Set - Vision & Strategy - Growth & Engagement Engine - User Journeys - User Interface & Technology - Product Marketing - Marketing & Sales Navigating through these layers, just like peeling an onion, can be challenging but rewarding. Let's embrace the journey of building robust and impactful products. Agreed. I see your point about the growth strategy. Initially, the Growth & Engagement Engine was positioned earlier to build a solid foundation. However, for a product that's successfully launched and piloted, the growth strategy should indeed be the topmost layer. This adjustment ensures the focus is on scaling and sustaining growth post-launch. 1. Core Customer Problem Set: Fundamental understanding remains the core. 2. Vision & Strategy: Clear vision and strategic direction continue to guide decisions. 3. User Journeys : Ensure the customer journey is optimized based on initial feedback. 4. User Interface & Technology: Continually improve the interface and technology. 5. Product Marketing: Ongoing marketing strategies to maintain and grow awareness. 6. Marketing & Sales: Continue executing marketing and sales tactics. 7. Growth & Engagement Engine: Now, this layer becomes crucial for scaling the product post-launch, focusing on: - Retention Strategies - Acquisition Channels - Loyalty Programs - Personalization - Onboarding Improvements #ProductManagement #Strategy #B2C #Marketing #Innovation #CustomerExperience P.S: Please share your feedback, in case I have missed anything specific ;

21

8 Comments

Ditch the Specs, Write User Stories: A Practical Guide (Part 1) Crafting products that resonate with users requires a deep understanding of their needs, so forget lengthy specs & write User stories instead. This guide unveils the magic of user stories, equipping you to write clear, concise narratives by providing a clear framework & practical examples. What are User Stories & Why Do They Matter? Imagine a user story as a to-do list item but with a user-centric twist. It describes what a specific user type wants to achieve with your product & the desired outcome they seek. Crafting Clear and Concise User Stories Below is a three-part formula you can follow: • Who: Identify the user type (e.g. fitness enthusiast). • What: Describe the user's desired action (track daily calorie intake). • Why: Explain the benefit for the user (make informed decisions about diet). Here's an example to illustrate this: "As a fitness enthusiast, I want to track my daily calorie intake So That I can make informed decisions about my diet." Notice how clear, user-centric & outcome-oriented this statement is1 Building a Collaborative Foundation with Product Discovery Forget the idea of a lone product manager with brilliant ideas! User stories are born from collaboration, stemming from a process called "Product Discovery." This is where the team works together to uncover user needs, brainstorm solutions & address potential roadblocks before diving into development. The 3C's: Your User Story Toolkit The 3C's provide a powerful framework for writing effective user stories: 1) Card: Capture the story essence digitally. 2) Conversation: Discuss the user story's purpose with the team.  3) Confirmation: Define clear acceptance criteria, a checklist that guarantees the story is "done". The INVEST Model: Crafting Well-Structured User Stories INVEST is an acronym that captures the essential qualities of a great user story: 1) Independent: Each story should be self-contained, not reliant on others. 2) Negotiable: The details can be discussed & refined with your team. 3) Valuable: The story delivers clear value to the user. 4) Estimable: The effort required to complete the story can be reasonably assessed. 5) Small: User stories should be achievable within a single development iteration (typically 2-4 weeks). 6) Testable: There are clear criteria to determine if the story has been successfully implemented. Who Writes User Stories? A Shared Responsibility • The Product Manager has the primary responsibility for crafting user stories. However, managing a product backlog is a team effort! • Encourage everyone - designers, developers & stakeholders to participate in creating and refining user stories as this fosters a sense of shared ownership for the product. Stay tuned for Part 2, where we'll delve into the art of splitting user stories & explore common pitfalls to avoid! #productmanagement #productmanagers If you liked this content, follow Gaurav Dahra for more!

12

2 Comments