Sheri Johnson

Great insights on maximizing efficiency for project teams. AI’s ability to assist with administrative tasks means a project manager can spend more time focusing on strategic issues and problem-solving. ​Gotta love that! Work smarter, not harder 💡 ​ Check that link in the comments to read more about increasing efficiency using AI! Greencastle Consulting #ai #aiadoption #projectmanagement #efficiencyhack #productivityhack

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At times, no matter how good your team – or your agency’s team – is, you need some additional resource. Perhaps for a special project, or a new development, or to solve a looming issue. Anticipation Marcomms Consulting can help. We take on a range of marketing-focused projects, whether one-offs, short-term or even long-term engagements. BRAND & COMMS PLANNING: from positioning and messaging strategies to creative strategies and campaign planning, to program design & implementation planning INTEGRATED MESSAGING & CHANNEL PLANNING: in partnership with Kristin Engard of The Juniper Consultancy DEVELOPMENT OF MARKETING COMMUNICATIONS GUIDES/TOOLKITS: ensuring consistency of approach   SPECIALIST COPYWRITING: financial services (B2B, B2B2C) INTERNAL COMMUNICATIONS: messaging & engagement strategies, employee communications, communications development & coordination TRANSLATION SERVICES: English, Spanish, Portuguese (Brazil), Italian CLIENT-AGENCY RELATIONSHIP review, assessment and renovation, including talent and process audits TALENT ASSESSMENT/AUDIT: have you got the right people working on the right business? FACILITATION & EXECUTIVE COUNSEL: ongoing or on-off/occasional sessions to help advance strategy, clarify vision, and encounter innovative solutions And, working with partners we’ve cultivated over the years, we can offer full creative services, data analytics and market research. If you – or any of your colleagues – could use an experienced, flexible, value-added (and fun) resource, call us now!

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State and local government agencies are experiencing a tough talent crunch. I'm excited to share a guest feature I wrote for MeriTalk, discussing how digital government can help address the issue and improve job satisfaction and agency efficiency. Check it out to learn more about how digital service delivery can bridge the talent gap. Read the full article on MeriTalk: https://okt.to/JNLa60 #GovTech #DigitalSolutions #PublicSectorInnovation

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Make it Meaningful is a core value for HFCS and the theme for 2024. There are not a ton of areas that most businesses can separate themselves from the competition. The way we have decided to create a competitive advantage is through meaningful relationships. We work every day to create meaningful relationships internally with our team members and externally with our customers and our suppliers. We believe that our focus on these three areas will allow us to be successful.

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As we near the middle of the calendar year, ask yourself about the feedback you're delivering. Is it helping improve employee performance? Are you ignoring issues that are uncomfortable to discuss? Bruce Tulgan shares this practical advice:

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3 Tips for Improving Your Marketing on a Small Budget. Watch now! https://loom.ly/jplxI9Q Remember to subscribe to the Michigan CMO YouTube channel for insightful content that explores ways to enhance your marketing efforts. #marketingtips #michigancmo

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What does it take to be a #strategicadvisor? It all comes down to a combination of personality and skills. The former is innate, but the latter can be acquired. Here are the five most common traits that I've found to be true. To elevate your strategic advisor skills, check out my new course, Strategic Advisor Blueprint. Enroll before August 30 and get 20% off with promo code STRATEGY20. https://lnkd.in/gZDKn-bz #leadership #careerdevelopment #professionaldevelopment

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"Facts are stupid things until brought into connection with some general law." - Louis Agassiz In marketing, raw data doesn't drive success. You need clear insight derived from rigorous analysis and testing to transform facts into actionable strategies.  Precision will always be key. If you want to understand customer behavior, optimize ad spend, or predict campaign outcomes, you’ll need to be able to connect raw data to overarching marketing principles. Otherwise, you’ll risk making uninformed decisions that can lead to costly failures. If you can connect your facts to sound principles, you’ll be able to maximize ROI but also build a stronger, more resilient brand presence in the market.

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Most consulting firms say some version of the same thing—"strategic partners delivering elegant solutions." This works until it doesn't. You hit a wall when you move beyond your own close circle and start bumping into prospective clients who are hearing the exact same thing from every other consulting firm they might consider. When this happens, you need to make a very conscious effort to look and sound different. But most of all, you need to *be* different. Because if it's just different words, clients will see through that. Your differentiators need to be 👉 true 👉 relevant 👉 provable Otherwise you're just wasting your time.

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SITE Global End-User Study Insights.... This survey of 100 corporate end-users published recently includes many key insights and challenges for the industry.   I found the storm clouds of particular interest.   https://lnkd.in/efQeQHCa

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To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. https://lnkd.in/gdYTkVY

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To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. https://lnkd.in/gdYTkVY

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