Shelby Cole

Don't know where to start with AI in public affairs? I've got something for you. Last week, we embarked on a journey to use AI for scoping out scenarios and simulating stakeholder interactions. This week, we’re taking it a step further. Join me Saturday as we refine our approach, explore intensive training methodologies, and establish robust systems for ongoing scenario management and documentation. 𝗪𝗵𝗮𝘁’𝘀 𝗜𝗻𝘀𝗶𝗱𝗲? In Part Two of this series, we will: - 𝗥𝗲𝗳𝗶𝗻𝗲 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Using insights from previous simulations to enhance communication tactics. - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝘂𝗹𝗲𝘀: Create dynamic training sessions to keep your strategy sharp and effective. - 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗦𝗢𝗣𝘀: Work with ChatGPT to build a sustainable repository of scenario documentation and Standard Operating Procedures. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲? To learn how to: - Refine your strategy based on real-time feedback from AI simulations. - Develop targeted training modules to improve team response strategies. - Establish continuous learning practices that keep your team adaptive and proactive. - Standardize your team’s responses to enhance coherence and efficiency in stakeholder interactions. The newsletter drops every Saturday. If you haven’t subscribed yet, you’re missing out. Link in my bio.

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New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh

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Chapter 2 of my new book, "WOKE: A Cultural Competence Guide for Communicators," includes A Basic Guide to Public Relations, which offers an overview of the practice of PR. Available now on Amazon! 2. A BASIC GUIDE TO PUBLIC RELATIONS In our modern world, effective communications are key. As organizations and individuals navigate the dynamic landscapes of our interconnected lives, public relations have become a critical element that helps shape perceptions, nurture relationships, and drive visibility, leading to success. Public Relations is the art and craft of managing internal and external communications between an organization, its stakeholders, and the media. A well-crafted and executed public relations plan can establish credibility, build trust, and maintain a positive reputation. https://lnkd.in/gCAHTsP8

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68% of journalists say the press release is still one of the most useful types of content for building earned media coverage and brand equity. But first, you need a news angle. Read when to use and when not in the new 2024 report from Cision. #publicrelations #pressrelease #earnedmedia

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In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg

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Does your digital advocacy campaign need a bubble bath? Axios has identified 12 bubbles impacting the 2024 presidential campaign and there are implications for issue advocacy here as well. It's useful to think in "bubbles"- it provides a way of thinking about reaching your audience that's less tactical than thinking channel by channel. How many places can you reach your audience? How can you surround them with your message in their bubble? And be nimble...bubbles burst. And new ones form.

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📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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“I just need a few key messages that I should hit.” It’s a common request that every communications pro has encountered many times ahead of a media interview. And if you’re anything like me, you roll your eyes. Why? Because key messages are fine and good, but only if they are used to form a broader narrative. More often than not, they’re seen as a license to be repetitive, robotic and focused only on your own outcome. Brute-forcing key messages down a reporter’s throat doesn’t help them do their job. Media opportunities are a two way street - you give value, share expertise and contextualize whatever you’re talking about in exchange for the profile the media outlet can give you and your business. The best and only way to respect this duality is to shape a simple and memorable story which contains the messages you want to hit, and which shows instead of telling why what you’re discussing is important and meaningful. I used to keep a folder of video clips that could’ve been titled “when key messages go wrong” - often depicting some hapless executive or politician stumbling through a repeated response straight from the message sheet he or she was handed. They universally looked silly and unprepared, and the interview did nothing but undermine trust and damage the speaker’s reputation. Next time, before the camera starts rolling, think about a story instead of a key message. Your brand will thank you.

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💡👉🏻 Take a look at this post in the PIO Toolkit Community! Join us for more tools, resources, and jobs for the public communicator. Five Tips On How To Take Control Of Your Agency's Narrative https://lnkd.in/gN9Aq-rx #PublicInformation #CrisisCommunication #MediaHandling

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💡👉🏻 Take a look at this post in the PIO Toolkit Community! Join us for more tools, resources, and jobs for the public communicator. Five Tips On How To Take Control Of Your Agency's Narrative https://lnkd.in/gN9Aq-rx #PublicInformation #CrisisCommunication #MediaHandling

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💡👉🏻 Take a look at this post in the PIO Toolkit Community! Join us for more tools, resources, and jobs for the public communicator. Five Tips On How To Take Control Of Your Agency's Narrative https://lnkd.in/gN9Aq-rx #PublicInformation #CrisisCommunication #MediaHandling

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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Thanks for having me on your podcast, Dana Snyder. This case study proves the power of listening. Have a listen and let me know what you think: https://lnkd.in/eFHBbH6H

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Net Neutrality has been re-established under President Biden's Federal Communications Commission (FCC). This reverses the undemocratic repeal of net neutrality, which favored allowing huge media corporations to manipulate & filter out all kinds of honest, needed, scientific content. This is a victory for fairness and democracy, thanks to our Democratic President. At Politico, see also: 👉 https://lnkd.in/gj3Pj5vf Here is a short LIST on LinkedIn (by Robert Reich) of more pro-people, pro-democratic reforms brought to us by the Biden Administration: 👉 https://lnkd.in/gKm7cmVr 🌊 🗳️ Vote Blue! 📣📡 #VoteBiden #VoteBlue #Journalism #FCC #MassMedia #FirstAmendment #BidenAdministration ------- 26 April, 2024 -------

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This final rule clarifies the obligations of state and local governments to make their websites and mobile applications accessible. https://lnkd.in/gwZ_s6ZV

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🗽 Breaking news: Brace yourself for the 2024 election season as the political environment is as stable as a Jenga tower built by a toddler. Check out the latest edition of our "Compass for the Chaos" newsletter, in partnership with our public affairs and social impact colleagues Meghann Curtis, John Files, and John McCourt. Hope is not a strategy, so read up on how brand safety is the key to protecting your PR campaigns and corporate reputation. #2024election #politics #businessimpact

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