Sheila Sarkozi

Detroit Metropolitan Area Contact Info
2K followers 500+ connections

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    Content Marketing, Content Strategy, Brand Marketing, Blogging, Email Marketing, Product Marketing, Public Relations, Social Media Marketing, Technical Writing, and Writing

About

I was born and raised in Michigan, working in various marketing roles before beginning my…

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Experience & Education

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Licenses & Certifications

Volunteer Experience

  • Women in Auto Care Graphic

    Social Media Champion

    Women in Auto Care

    - Present 1 year 6 months

    Social media champions who volunteer for Women in Auto Care help increase social media presence and participation, as well as promote Women in Auto Care initiatives by generating content to increase awareness throughout the year.

  • Automotive Communications Council (ACC) Graphic

    Board Member

    Automotive Communications Council (ACC)

    - Present 1 year 1 month

    ACC membership is valuable and rewarding for marketing & communications professionals in all phases of their careers and from all segments of the industry. Whether you’re working for an agency, manufacturer, distributor, OEM, program group, media channel, or other industry-related company, the ACC will engage, inspire, and bring you together with other marketing & communication professionals in our great industry.

  • Young Auto Care Network Group Graphic

    Member

    Young Auto Care Network Group

    - Present 9 years 2 months

    The Young Auto Care Network Group (YANG) is the home for the auto care industry’s dynamic and vibrant community of under-40 professionals. YANG provides its members with the opportunity to network with industry peers, develop new skill sets and improve leadership capabilities. YANG events include panel discussions with industry leaders, professional development sessions and networking events throughout the country. YANG awards a number of scholarships to rising stars in the industry as well.

Publications

  • Podcast: #128 Tire Light Drama-TPMS Explained -LIVE -ATEQ from SEMA\AAPEX 2018

    Wrench Nation

    #128 Tire Light Drama-TPMS Explained -LIVE -ATEQ from SEMA\AAPEX 2018

    See publication

  • Three Best Practices for TPMS Replacement

    Tire Review Magazine

    With so many sensor options out there, it’s important to determine which one would work best for your shop.

    See publication

  • TPMS Service: Differences Between ‘Good Enough’ and Quality TPMS Solutions

    Tire Review Magazine

    Just turning off the TPMS light off sending the customer home isn’t enough to ensure a customer’s TPMS issue is solved safely.

    See publication

  • Top 3 Most Challenging TPMS Relearn Procedures

    Tire Review Magazine

    With the right TPMS tools and knowledge, TPMS relearn procedures can be easy to service, but there are some vehicles that are more challenging than others when it comes to relearn procedures.

    See publication

  • Explaining TPMS - Making Education Part of the Experience

    Tire Review Magazine

    Most drivers have not grown up with the knowledge of what TPMS is, so your customer may not understand why TPMS service is necessary. Before selling TPMS to a customer, your shop should have the knowledge and equipment necessary to perform TPMS services in a timely manner. Time is money, and spending less time on the job performed puts more money in a technician's pocket and shop's bottom line.

    See publication

  • The proper way to diagnose and repair TPMS systems

    Tire Review Magazine, Fleet Maintenance

    The tire pressure monitoring system's (TPMS) primary function is to make the driver aware of the state of tire pressure within tires. Under normal system operations, the TPMS system will alert the driver when one or more affected tires PSI reading falls below 25% of the vehicle's placard. In this article, you will learn the basics of TPMS systems including: direct vs indirect TPMS systems, what the dashboard light indicates, steps to reset TPMS, replacing TPMS sensors, and relearn procedures…

    The tire pressure monitoring system's (TPMS) primary function is to make the driver aware of the state of tire pressure within tires. Under normal system operations, the TPMS system will alert the driver when one or more affected tires PSI reading falls below 25% of the vehicle's placard. In this article, you will learn the basics of TPMS systems including: direct vs indirect TPMS systems, what the dashboard light indicates, steps to reset TPMS, replacing TPMS sensors, and relearn procedures including auto relearn, stationary and OBD.

    See publication

  • Under Pressure - Why Tire Pressure Matters and How to Measure It

    Babcox Media, Simplifying Service

    Of all features in a vehicle, tires are one of the most important to maintain. Incorrect tire pressure can affect a vehicle's handling, braking, ride comfort, tire life, fuel economy and the environment. This can lead to tire failure including a blowout or tread separation. The tire pressure monitoring system's (TPMS) primary function is to make the driver aware of the state of tire pressure within the wheels. Drivers are beginning to associate the TPMS warning symbol as "tires need air," but…

    Of all features in a vehicle, tires are one of the most important to maintain. Incorrect tire pressure can affect a vehicle's handling, braking, ride comfort, tire life, fuel economy and the environment. This can lead to tire failure including a blowout or tread separation. The tire pressure monitoring system's (TPMS) primary function is to make the driver aware of the state of tire pressure within the wheels. Drivers are beginning to associate the TPMS warning symbol as "tires need air," but drivers should also regularly check the vehicle's tire pressure to be safe on the road.

    See publication

Projects

  • Social Media ROI and Small Business

    -

    Small businesses are increasing their investment and use of social marketing. Those who have not yet integrated social media into their businesses marketing strategy could lose out on new customers and retaining current ones. Many small business owners and marketers do not understand the value of social marketing since there is no tangible way to measure the return on investment. Social media isn’t a cash register handing out money to businesses, it is a way of communication to build…

    Small businesses are increasing their investment and use of social marketing. Those who have not yet integrated social media into their businesses marketing strategy could lose out on new customers and retaining current ones. Many small business owners and marketers do not understand the value of social marketing since there is no tangible way to measure the return on investment. Social media isn’t a cash register handing out money to businesses, it is a way of communication to build relationships, increase audience and increase brand awareness. It is a long term investment and worth the time and money spent, if done right.

    The purpose of this primary research and process improvement plan is create a way for businesses to measure the value of social media using soft metrics rather than traditional marketing metrics. In addition, this report will answer the following questions:

    1. What is the value of social media marketing for small businesses?
    2. What tools can small businesses use to measure social media efforts to best calculate ROI?
    3. How have other small businesses measured their return on investment and which social media websites do they use?

    Primary and secondary research show the value of social marketing is primarily based on social connections with existing customers and reaching out to new customers. Building upon these relationships can increase sales in the future through brand loyalty and customer relations. Small businesses such as Dollar Shave Club and The Entrepreneur Academy have used social media to successfully increase sales. Although many small businesses feel disadvantaged because of budget and time constrictions, using strategic marketing plans can help identify what to measure, and how to measure results.

    See project

Honors & Awards

  • Top Women in Marketing, Class of 2023

    PR Daily

    Received award for "Top Women in Marketing" in the "Content Marketing" category. The honoree list can be found here: https://www.prdaily.com/awards/events/top-women-in-marketing-awards-luncheon-2023/

  • Best Website Presentation of Product(s) for Import Cars or Trucks

    Import Vehicle Community - Auto Care Association

    The Import Vehicle Community's Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.

  • Magna Cum Laude

    Cleary University

  • Cleary University Dean's List

    Dean of Cleary University

  • Cleary University Dean's List

    Dean of Cleary University

  • Lansing Community College Dean's List

    Dean of Lansing Community College

  • Lansing Community College Dean's List

    Dean of Lansing Community College

Languages

  • English

    -

Organizations

  • Women in Auto Care

    Member, Volunteer Social Media Champion

    - Present

    Communications champions help increase the Women in Auto Care social media presence and participation as well as increase awareness throughout the year.

  • Young Auto Care Association YANG

    Member

    - Present

    Administered by the Auto Care Association, YANG works to provide the next generation of highly motivated leaders, with professional development and networking tools needed to excel in the fast-paced auto care industry.

  • Automotive Communications Council (ACC)

    Board Member

    - Present

    The Automotive Communications Council (ACC) engages marketing and communications professionals in the Automotive Aftermarket Industry. Elected as board member July 2023.

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