Shannon Wu-Lebron

When it comes to improving the security measures of an e-commerce site, following PCI DSS can provide you with a good framework. PCI was developed to protect payment card data but it includes all the essential elements of good data security practices for a retail/consumer facing business. There is a full audit version that allows a certified third party to come in and perform an assessment. You can also do a self evaluation based on the list of requirements outlined by the PCI council. Last but not least, it is a good idea to hire an ethical hacking team to conduct an evaluation to identify vulnerabilities of your e-commerce site, to prevent future breaches.

As in any cross functional teams, knowledge sharing is a key ingredient to success. As an AI professional, I'd prioritize sharing the following knowledge with my data science and engineering counterparts: 1. AI development - there is so much happening in AI from multiple entities. It can be difficult to keep up. A good AI professional should have the information and structure to gather and share these ever-changing development - along with industry models, use cases, success stories 2. Who's doing what - comparison of various models (SWOT) and focus of each company (large and small) in my particular field and industry. 3. Risks and blind spots in AI projects that affects data management and app development.

Since internship, digital and strategy can all be very broad and ambiguous in scope, it is possible that the reality does not meet expectations. Two things I would suggest: 1. Reevaluate - narrow the scope of your expectations and become more focused. Perhaps there is a specific domain area, an industry vertical or a type of technology you are most interested. Rather than digital strategy, think digital strategy for consumer banking leveraging #GenAI. 2. Once you gain more clarity, look at the current internship from a different angle. Maybe you didn't get to practice the technical skills you hoped for but you gained understanding of the digital business process. Maybe it's not the industry you want to be in but you made contacts.

When it comes to creating #content, the focus should be on quality, not quantity. In the world of Enterprise Software, there is an abundant amount of content, often created by agencies and marketing teams that is full of jargons, buzz words, over-used phrases but don't really convey much real value or clarity. A good consultant to Enterprise Software companies should know the market, the product, the way enterprise software companies operate. In my case, I've built a career in retail technology and eCommerce enterprise software. That defines the scope and focus of my content.

When starting out in #ecommerce, the number of tools can be overwhelming. As this article illustrated, there are tools for #ecommerceplatform #digitalcontent #productmgmt #marketing #CRM #socialmedia #analytics.... The list can go on and on. It is important to have a proper plan to define critical elements of the ecommerce business itself before diving into the details. The most important "tool" I would suggest to start with is a #ecommercesite. There are multiple great choices such as #shopify #bigcommerce #commercetools. These #platforms can serve as a central nervous center to start the journey. They often come with most of the essential tools you need at the beginning.

All the steps mentioned all important and valuable but can't be effective without the right PEOPLE. When the #e-commerce project is not delivering the optimal user experience, take a hard look at the people leading the project. Talk to the team members and the customers to identify where the breakdown occurred. Review or anticipate any conflict in team culture and goals.