Shahed Alam

I no longer use the presentation methods from a year or two ago. Now, I utilize AI tools to present my primary proposals to clients. I adopted this approach through social media discussions. Whenever I hear or read about a new app or website related to my work, I experiment with it and find ways to integrate it into my strategy. Creative strategy involves constantly engaging with new tools and developing approaches to captivate your target audience. Social media is one of the largest platforms for learning about new trends and digital tools to shape your strategy. Please note, social media can be a time-wasting trap if not used to enhance your education or strategy.

In my view, 'old school PR' is already a thing of the past, and now people are saying 'digital marketing is dead,' highlighting the rapid pace of change in our world. The key to thriving in today's PR landscape is wide networking, adaptability, and embracing change. I strive to meet one new potential client each day and learn a new tool or technique to expand my knowledge. Meeting new people, sharing ideas, and continually learning are essential for growth. With powerful AI tools, small businesses can now market themselves effectively. Therefore, PR professionals need to add an extra layer of competence to attract new clients and stay competitive. Without this, survival becomes a challenge.

For marketing video production without on-site filming, AI tools can help you deliver projects on time without compromising quality. Writing a compelling script is crucial, and you can use OpenAI to create one by providing the right prompts or uploading relevant documents and images. This enables you to generate scripts in minutes for review. Additionally, online video maker tools can generate voices and music, which are often copyrighted and safe for commercial use. After scripting, you can produce visuals, fine-tune, and edit them before final submission. This approach differs from traditional on-field video production methods used by professionals.

Content strategy is not a quick-fix solution; it requires time, dedication, and persistence. One case from my career involved working as a brand promoter for a small law firm, from a different race and background in NY. My task was to create a compelling message that resonate the target audience and feel connected to the lawyer. The strategy focused on portraying the lawyer as relatable and trustworthy, emphasizing shared values and experiences with the target audience. Over two years, we relentlessly pushed this message through various content promotions. The campaign involved consistent and targeted messaging across multiple platforms, ensuring the community continually saw and heard about the lawyer in a positive and familiar light.

Final Cut Pro has always been my favorite. Back in 2015-16, I heavily relied on Adobe Premiere Pro. Before Premiere Pro, I used EDIUS for my editing work. However, when I discovered Final Cut Pro in 2017, I became hooked. Although I've experimented with DaVinci Resolve, which I still aim to master for high-quality production, I remain highly proficient and confident with Final Cut Pro for various types of projects.

Free Software is ideal for beginners, hobbyists, or those on a tight budget. It offers essential tools but may lack the advanced features and support needed for professional projects. Most of the cases you need to accept the software watermark on every output which is not professional as well. Paid Software is geared towards professionals and serious enthusiasts who require advanced capabilities, regular updates, and dedicated support to produce high-quality videos efficiently. Choosing between free and paid options depends on your specific needs, budget, and the level of complexity required for your projects.