Sergio Pérez

Marketing Spending is Down: Is Your Marketing Budget Keeping Up with the Times? CMO Spending Power Dwindles: Marketing budgets now represent only 7.7% of total company revenue, down from 9.1% in 2023 and a pre-pandemic average of 11%. Shift in Investments: CMOs are cutting back on marketing technology, labor, and agency spending. However, paid media is on the rise, making up 27.9% of 2024 budgets with digital taking the lead at 57.1%. Generative AI to the Rescue?: One-third of marketers see AI as a key tool for time and cost efficiency, though its full potential is still being explored amidst legal and ethical challenges. Optimism vs. Reality: Despite a rebounding ad market and major events like the Summer Olympics, CMO budgets remain constrained, with many leaders feeling resource-strapped. Decline in Martech Control: Investment in marketing technology is at a decade low of 23.8%, with CMOs losing influence as IT departments take the reins. Takeaways for CMOs: Leverage AI Wisely: Focus on integrating generative AI to automate routine tasks and enhance creativity, freeing up resources for strategic initiatives. Prioritize High-ROI Channels: Allocate budgets to high-impact digital channels like video, search, and social, ensuring each dollar spent drives measurable results. Strengthen Cross-Department Collaboration: Work closely with IT and other departments to maximize martech investments and maintain strategic oversight. Adapt and Innovate: Embrace a flexible approach to marketing strategies, staying agile to capitalize on emerging trends and technologies. With the landscape evolving rapidly, how are you adapting your marketing strategies to do more with less? #Marketing #FractionalCMO #Brand #DigitalMarketing #Martech #StrategicGrowth #Leadership

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Brand authenticity for Hispanic consumers is a must, not just a nice-to-have. Discover three essential tips to build brand authenticity with this demographic in CCOM Co-Chairman’s, Manny Machado, latest Forbes Agency Council article. Read now: https://lnkd.in/exFzZec5

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Learn how leading brands CAVA and Dog Haus are innovating loyalty without discounts. On May 1st at 3pm ET, master all things adaptive reward strategies, consumer insights, and more. Register below. https://lnkd.in/gdreQfSX

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Spirits marketers are increasingly turning to digital to reach U.S. consumers, according to recent data from Standard Media Index (SMI). The SMI findings reveal that digital captures more than half of all U.S. alcohol ad spend (61%), with the category seeing 20% growth in connected TV spend and an 18% boost in programmatic spend year over year. Why does that matter? Read on to find out. #connectedtv #programmatic #advertising

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When it comes to holiday campaign planning and activation, the saying "If you're not early, you're late" can be applied. As consumers increasingly spread out holiday spending across several months, Stephanie Warner Juhas explains why it is key to connect with them sooner rather than later. Schedule a strategy call to get started today! https://hubs.ly/Q02FQBs80 #DigitalRemedy #PerformanceMarketing #HolidayMarketing #HolidayShopping #HolidayCampaign #HolidayPlanning #MediaStrategy #MediaPlanning

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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Ozempic is changing the game, shaking up how consumers shop and think about wellness. Suzy's Katie Gross and William Cimarosa explored what it means for brands during the "The Ozempic Effect & What it Means for Consumer Shopping Trends” webinar. Stream now to discover how Ozempic and similar medications are reshaping the market. https://lnkd.in/etaguDdt #MRX #ConsumerInsights #Ozempic

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Join FI Media Director, Susan Choi, on the latest edition of FI News Review to explore the significant shift away from alcohol consumption. This week's guest, Ivonne Kinser, CEO of Vantage Innovation Lab, breaks down how brands like Athletic Brewing and Hoplark innovate with non-alcoholic alternatives, reshaping consumer preferences and market dynamics. Will this trend redefine the future of drinking habits? Watch to find out!

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Marketing to food, restaurant, or retail decision-makers? Consumers have hit their limit on inflated goods, forcing leaders to get creative. See how they're navigating this — and all of today's most pertinent issues. Access Audience Snapshots: bit.ly/3Usl18R #audiencedata #marketingdata #foodmarketing #retailmarketing

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This week, Captiv8 launched Branded Storefronts, designed to help brands establish and manage their influencer storefront programs. Recently, Ad Age spotlighted our launch as well as Walmart Creator’s innovative use of storefronts, highlighting the pivotal role influencers now play in shaping consumer purchasing decisions. Our co-founder, Krishna Subramanian, shared key insights on the growing importance of storefront programs: “From a brand standpoint, storefronts are really about driving sales, connecting to their audience, and leveraging the emotional power of creators to tap into the ‘TikTok made me buy it’ trend across all platforms.” The growth of influencer storefronts, as seen with Walmart, reflects a broader trend in social commerce. Nearly 60% of consumers look to influencer recommendations when making purchasing decisions, with even higher percentages among Gen Z and millennial shoppers. Captiv8’s new Branded Storefronts aim to empower brands, creators, and consumers alike, providing a transparent and measurable approach to social commerce. Discover how Branded Storefronts can elevate your brand, empower your creators, and engage your consumers here: https://hubs.la/Q02CLtlW0 Check out the Ad Age article here: https://lnkd.in/gZYMKFWy

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There is an evolving relationship between brands and employee-created content. It's crucial because it underscores how companies can harness or hinder the authenticity and reach that employees bring as natural brand ambassadors. Chick-fil-A's loss is Shake Shack's gain - and illustrates how embracing employee influencers can enhance brand authenticity, engagement, and market reach. This approach reflects a shift towards a more open, employee-inclusive brand strategy that can drive significant marketing benefits.

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#HappeningNow ➡️ Lottery Branding in a Changing Marketplace with Lindsay Yowell, Brand & Advertising Manager, Virginia Lottery. Major shifts in national advertising strategies and tactics are on the horizon as Millennials enter middle age and Gen Z comes of age, but what does that mean for the lottery industry? Coupled with the rise in competition, this demographic shift represents a new era in U.S. gambling—one where your brand may become more important in the purchasing decision than ever before. Are you ready? #LaFleursRaleigh #LotteryBranding #MarketingTrends #Millennials #GenZ #ChangingMarketplace

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eFjccVhW

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Moonrock is thrilled to announce that Cara Schwartz is joining our team as Chief Media Officer! 🚀 Cara has a storied history in media, brokering award winning deals in CPG, Food and Beverage, Service Industry, Tech, and numerous other product categories. With a stellar track record in connecting brands with gaming audiences, Cara has been instrumental in the success of some of the most iconic titles in gaming history, including Fortnite and Rocket League (Epic Games), Fallout and Skyrim (Bethesda Game Studios), Resident Evil and Street Fighter (Capcom), Predecessor (Omeda Studios), and Metalcore (METALCORE). Her expertise is truly unparalleled, and her leadership will drive our talented media team activating in traditional media, emerging media, and Web 3 spaces. Our CEO John Benyamine shared this enthusiasm: “Cara is the final piece of Moonrock’s 360-degree marketing approach. She will enhance our traditional and emerging media offerings, perfectly complementing our existing UGC, influencer, content, and physical activation strategies. We couldn’t be more excited to have her on board!” Stay tuned for more exciting updates on Moonrock’s media activations, including our current work with Epic Games, Omeda Studios, and more. If you’re looking to market your brand to the ever-elusive gaming audience, don’t hesitate to reach out! 🎮 📈 #DigitalMarketing #MarketingSolutions #AdvertisingSolutions #BrandGrowth #BrandStrategy #VideoGames

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Nothing influences the hearts, minds, and identifiable behavior of in-store shoppers like Freeosk Experiential Media. We look forward to discussing this and more at #RetailMediaSummit with Path to Purchase Institute #retailmedia #CPG #marketing

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