Scott Ensign

Building trust with your audience hinges on consistent branding. Allow us to help you craft a unified brand identity that reflects your values AND resonates with your customers’ expectations. https://lnkd.in/gzmmHDG4 #mediamarkspotlight #onlinemarketing #SocialMediaMarketing #ContentStrategy #brandmanagement #brandidentity

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The effectiveness of Social Media Marketing (SMM) versus SEO (Search Engine Optimization) in driving traffic to a website can vary depending on several factors, including the nature of the website, the target audience, the type of content, and the goals of the marketing strategy. https://lnkd.in/ePdadmHG

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“Marketers interested in tapping into social have a familiar decision to make regarding tactics. They can choose from brand awareness, driving traffic and collecting leads.” - Mike Pastore via MarTech https://zurl.co/kBGz #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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If you haven't already, subscribe to our regular newsletter bringing digital marketing tips right to your inbox. Click here to subscribe (we promise not to spam your inbox). #digitalmarketingtips #marketingagency #subscribe #newsletter #rochesterny

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Building trust is critical, but it can’t happen without a solid reputation. In her latest blog, reputation research expert Katie Sprehe delves into how a strong reputation paves the way for building and sustaining stakeholder trust. Learn the intricate relationship between these concepts and why your organization's success hinges on them.   Read the full article here: https://lnkd.in/etNBscun   #corporatereputation #corporatetrust #apcoinsight #stakeholderengagement

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The dynamic between your #brand and your #agency partners can make or break your #marketing. Wpromote joined forces with Ascend2 to ask 500+ brand and agency decision-makers how their relationships are evolving, what’s working, and what’s not. https://ow.ly/jwUK50Syien

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Take your marketing to new heights. ☁️ We craft bold and brilliant billboards that stop traffic and leave a lasting impression! See Joyce's Fine Jewelry brighten the Pennsylvania sky. How does Loudr create head-turning out-of-home advertising? 💍 Strategic location selection: We put your brand in high-traffic areas frequented by your ideal customers. 💍 Eye-catching creative: Stand out from the crowd with striking designs and effective messaging. 💍 Cohesive brand experience: We ensure your out-of-home strategy aligns perfectly with your broader marketing efforts for maximum brand cohesion. Let your collections speak volumes. From billboards and social media to website design and in-store promotions, we help you tell your brand story consistently across every touchpoint. Ready for big, bold and boosted sales? Get Loudr at the link below: https://lnkd.in/gdB8yBt7 #LoudrAgency #BillboardDesign #OutOfHome #Advertising #FullServiceMarketing

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Go beyond your logo, brand colors, and website copy with a more intentionally designed digital marketing strategy. Get further with a full-service agency like New York Ave. Start here. 👉 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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As an association exec, you’d love for 2024 to be a year of strong 💪💵 non-dues revenue growth – for you and your chapters. If sponsors, exhibitors, and advertisers believe your chapters can positively impact their bottom lines, chapters will convert more customers with less effort. But most chapters (and some associations) inadvertently turn off those buyers because of website navigation, collateral, and messaging that leaves prospects confused and unconvinced. How can we help our chapters? This fun session outlines simple changes that will help chapters attract and convert sponsors, exhibitors, and advertisers efficiently and effectively including: ✔️ How to quickly create a compelling case to invest money with your association ✔️ Which stats and stories provide the most effective social proof of your value ✔️ What information buyers need at various stages of their buying journey 💻 Join us and watch the webinar 'Revenue Revamp: 5 Game-Changing Fixes Help Chapters Increase Non-Dues Revenue in 2024' to set your chapters up for success this year! https://loom.ly/pUwOdiA 📆 AND if this topic interests you, we encourage you to attend the May 7 CEX event to learn more about Non-Dues Revenue. https://loom.ly/2g0NUt4 #associations #association #nonprofits #nonprofit #members #membership #assnprofs #assnchat #assntech #associationmanagement

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Did you know User-Generated Content (UGC) is a powerful tool for brands seeking to engage with their audiences in authentic and meaningful ways? Find out if UGC is right for your New Hampshire business by clicking the link below! Blog: https://lnkd.in/eGFDR-Vk #radarmarketinggroup #websitedesign #nhwebsitedesign #digitalmarketing #socialmediamarketing #branding #emailmarketing #searchengineoptimization #usergeneratedcontent

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The number one question brand strategists often hear is: "What is brand strategy?" If you’re wondering the same thing, you’re not alone—and we’ve got you covered. ⬇ Our latest blog post breaks down each step of the brand strategy development process, empowering you to create your own. And if you need assistance, House of Five Studio is here to help. Plus, don’t miss our free Brand Strategy Workbook, available via the form at the bottom of this blog post. 🔗 : https://lnkd.in/dPTTaDbA #brandstrategy #brandingagency #digitalmarketing

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#SGE has officially arrived! Get all the insights on this latest #SEO innovation and how to leverage it in Intero Digital's article:

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IntentKey isn't just your ordinary ad targeting tool—it's a powerhouse for understanding connections between concepts and seamlessly weaving them together. But what does that mean for advertisers? Imagine this: Your brand aligns perfectly with a trending event like the #KentuckyDerby, and thanks to IntentKey, you can now reach that event's audience directly with your ads. Picture it—your tailored messages hitting the right people at precisely the right moment when relevant concepts are trending. It's like hitting the home stretch with the perfect race strategy! Now, let's saddle up and take a closer look at the derby action and #WoodfordReserve. As the derby marked its 150th anniversary recently, and with Woodford Reserve in the sponsorship saddle, we wanted to see what insights we could glean from the buildup to the big race. Picture this: The crowd goes wild on 3/21 when Churchill Downs debuts its first-ever style guide, curated by none other than Zanna Roberts Rossi. Derby enthusiasts lap up the style tips, flooding the internet with their fashionable flair and boosting the positive sentiment sky-high. Then, on 4/21, there's a twist in the tale as a judge denies Muth, fresh off a win at the Arkansas Derby, a spot in the Kentucky Derby due to his trainer's suspension. But the silver lining? Integrity in horse racing reigns supreme, and sentiment rises as fairness prevails. And let's not forget about the audience size changes. On 3/25, Woodford Reserve unveils its luxurious $15,000 Baccarat Edition whiskey bottle, stirring up a storm of media buzz and sending audience numbers soaring. Talk about a winning streak, Mia Simpson Culp & Brittany Gilbert! With all this excitement building up to the big day, we see the audience size swell like a horse charging down the final stretch. This rollercoaster of sentiment and audience size changes is a game-changer for advertisers, thanks to the unique insights only IntentKey can provide. With real-time updates and cookieless targeting solutions galloping together, we're not just raising the stakes—we're rewriting the playbook for media buying. 🏇 Learn more about IntentKey: https://lnkd.in/gNdz6Avt

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How would you describe your brand voice? For Thulium, we would say: confident, knowledgable, smart humor and emotionally connected. Our own Gage G. walks us through the importance of knowing your brand voice on #SocialMedia channels: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing

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