Scott Friedland

Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

5

2 Comments

Cinema will continue to be a part of and an integral part of the entertainment ecosystem. We will always be able to “Go to the movies”. Now to my thoughts on Furiosa: 🔹Furiosa was marketed brilliantly. The publicity tour for this film was one of the best I’ve ever seen. Anya and Chris worked tirelessly and brilliantly for this publicity tour. 🔹It’s BO numbers are currently sitting at $64million after less than a week. They are pretty good numbers! 🔹Furiosa, is a Mad Max Saga film which is also rated R. As an Australian, my heart is very close to the Mad Max universe, particularly Fury Road, which is one of my Top 10 all time favourite films. But…it’s not quite main stream nor is it a four quadrant film, so the box office dollars will be a slow burn. It is very much a “fan boi” film. 🔹It is a very expensive entertainment cost option currently for families and movie goers, who are probably delaying the cinema experience knowing it will be on streaming soon. We are currently living in the highest interest rate and inflationary environment in decades….alot of people just can’t afford to go the movies right now. Something to really consider. 🔹The pandemic (for better or worse) changed cinema yes, and some films will never hit the billion dollar mark going forward. The Fall Guy starring Emily Blunt and Ryan Gosling is sitting at $143 million in BO which might have made more if it was released pre-COVID. 🔹Furiosa $68 million. This film will gain numbers steadily over the next few weeks. 🔹Furiosa is NOT a dud, and cinema is definitely not doomed. Peter Herbert Tom McCarthy Jaxson McLennan Raffaella Stevens Karen Appathurai Wiggins

3

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

16

6 Comments

When we launch the video and blog content for our United States Professional Tennis Association collaboration in 2025, we will be putting our brand partners in front of of some incredibly high-value consumers. Your brand could be our partner! We have limited space for only FIVE brand partners from the following categories (first-signed, first-in): • automotive • financial services • credit cards • insurance • investment services • hydration • strength, conditioning and recovery • health food and nutrition • information technology • consumer electronics • mobile phones and service • household products • hardware • retail See your category in that list? (If we missed you category, let us know). We will deliver up to 75 MILLION brand impressions to this high-value consumer group through a variety of tactics, including brand/product integration in content, clickable ad overlays, award-winning video storytelling, provocative lower-third teasers, relevant email campaigns, social media posts and more. All with the recommendation and endorsement of our 14,000+ USPTA professional INFLUENCERS. Let’s talk about getting your brand in the program. Contact Robert Mazzucchelli to learn more. #sportsmarketing #sportssponsorship #sportsparticipation #tennisplayers #tennis #pickleballplayers #pickleball #padelplayers #padel #tennis #playersnotfans

11

1 Comment

Interesting intel and perspective on the state of the outdoor recreation industry, which is soft right now for a variety of reasons. I’m hearing and seeing similar numbers from automotive aftermarket as well, which was reflected in the poll I conducted last week where 66% of respondents said their Q1 was either flat or down. That said… there are some real bright spots. Both new segments and M&A activity in existing ones has left gaps in the market that startups and entrepreneurs are racing to fill with great new brands and products. In outdoor there is also a unified front forming around land access and other issues that is uniting tribes like hunters, anglers and hikers/campers. Overall if we can get past the lumpiness of the economy (in my view partially a result of inflation, market saturation and the typical election year shenanigans) 2025 will be clear blue skies.

6

3 Comments

HAVE YOU CONSIDERED ROKU FOR MARKETING? With so many option it can be confusing about what is the best strategy. I can help you. If you would like to expand your brand while reaching your target audience, you need to advertise on Roku. Let’s talk. #marketing #ROKU #advertising #consultant

1

Announcing our new measurement product suite at our conference in NYC last week was the most exciting moment for me in my nearly two decades at Tinuiti. With Bliss Point by Tinuiti, our new media measurement platform, our team has done something remarkable – fully coupling media & measurement together under one roof. Measurement not for validating past results, but to give marketers clarity on how to optimize their media strategy to drive business growth. As soon as we unveiled it at Tinuiti Live, all the product demos for the day got booked up inside of 30 seconds. Now, with Bliss Point by Tinuiti, we mark a true shift that empowers our team to answer the most critical questions facing digital marketers today. The 3 products I'm most excited about (many more to come): Always-On Incrementality (Are my ads bringing in extra customers at the most effective ROI? And/or would they have come anyway?) Rapid Mixed Media Modeling (How do I optimize the impact of my media spend across channels to make the biggest impact?) Brand Equity (How does my brand, and my media investments that fuel it, quantitatively affect my overall business revenue?) When you have all of these facets humming along together, brands WILL Hit their Marketing Bliss Point. With many of our clients now a part of the alpha & betas, and each week more of our clients getting all of their data in with full access, we are setting a new standard for the way agencies should work – fluid, informed & confident in driving business success for clients. #performancemarketing #digitaladvertising #marketingandadvertising #measurement #mediameasurement #mixedmediamodeling #MMM #incrementality #brandequity #rapidMMM #marketingblisspoint

95

4 Comments

Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

7

The DOOH media landscape is booming and nothing makes that clearer than T-Mobile Advertising Solutions' recent announcement that it will be launching a new in-store retail media network with plans to integrate over 20,000 screens in retail locations across the U.S. This combined with their existing mobile advertising and machine learning capabilities will give them access to a combined audience of over 240 million consumers and amplify its digital-out-of-home reach of a staggering 700,000 screens nationwide. This move is truly a testament to the lucrativeness and scale potential of Digital Out-of-Home (DOOH) advertising which is projected to grow at an 11.6% CAGR to reach $32.63 billion by 2030. Already, North America accounts for over 37% of the DOOH advertising market. With this technology, brands and advertisers have even more opportunities to leverage out-of-home screens to enhance interactive experiences — like Netflix’s interactive “Bridgerton” event this last week in NYC. Brands such as Williams Sonoma, Primark and the Knot amplified their products through branded collaborations with the popular Netflix series. Imagine the performance potential of an event such as this with OOH screens featuring QR codes for exclusive series teasers, offers and other strategies for capturing consumer intent and insights. The possibilities with DOOH are truly endless. If you’re curious to learn more about DOOH advertising, read our latest press release: https://hubs.li/Q02xNSRk0 #DOOH #BrandEngagement #InteractiveAds #Bridgerton #TMobile

49

3 Comments

This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

5

Soft upfront market in line with ratings erosion and continued shift to digital/programmatic which is forecasted to be 4.9%-6% higher YOY. Will be interesting to see 1) Megatech + Media guide during earnings later this month 2) Ad forecasts pricing in future rate cuts and 3) Scattermarket competitiveness post election. Think moving into 2025 flexibility will be key combined with finding the right balance between mass media 1 to many and targeted tactics 1 to1. #advertising #programmatic #ctv #tv https://lnkd.in/eZiagKcN

10

There are new opportunities at every phase of a boom-bust-expand-contract-consolidate business cycle and at this moment, independent TV is one. In a space with some rapidly changing to the point of fluid audience behaviors across platforms (the rise of short form video, the continued strength of non-traditional platform like YT), this also is really smart. https://lnkd.in/gFuTZDxc

13

1 Comment

Penske has a controlling stake in dozens of media companies, especially in music and entertainment. This week, Trapital did a deep dive on Penske Media's strategy. Here's what we covered: - how Penske Media Corporation partners with brands - private equity's influence in music and entertainment - how PMC ownership impacts coverage on music and entertainment - Penske's approach to operating media companies and business models - ad sales for awards campaigns, the For Your Consideration business - potential conflicts of interest when these brands are under the same roof - where would these brands be without Penske? - which companies we predict are next to get acquired? The graphic below shows some of the media companies that Penske owns or has invested in. The bold ones are in music and entertainment. In this episode I was joined by Bill Werde. He was Billboard's editorial director from 2008 - 2014, author of the Full Rate No Cap newsletter, and the Director of the Bandier Music Business Program at Syracuse University. You can listen to our episode here: https://lnkd.in/evmGNs_v What are your thoughts on Penske Media?

50

12 Comments

Let’s talk about how new creative tools have leveled the playing field, what defines a musical instrument in 2024, why Artiphon was and still is one of the most polarizing brands in music tech (and why that’s good for business). Lots of other great demos on this panel as well!

23

1 Comment

Brent Vartan and Michael Duda know how to build brands. And they've been doing that consistently at Bullish Inc since 2015, creating impressive results for brands like Warby Parker, Harry's Inc., Casper, Peloton Interactive, Hu, Care/of, Nom Nom, and many more. So how exactly do they do it? That's what Brent and I talk about in this latest episode of Any Insights Yet? https://lnkd.in/gEF4dWqY Some of my favorite aha moments from our conversation include: -Exploring immutable human desires like family, honor, and idealism as key starting points for brand-building -The role of vengeance as a rallying cry for brands and consumers -How chasing after the lowest cost per acquisition is NOT always the best way to grow a brand -The evolution of ecommerce to consultative commerce -Brent’s secrets for getting consumers to let down their guard during research *** On a more personal note, here's a little back story... Back in 2007, Brent was my planning director at BBDO New York. I had just graduated from The University of Texas at Austin and I had ZERO agency experience. There was a lot I needed to learn, but from the very first week, Brent took me under his wing, teaching me how to ask better questions, how to navigate the politics of client-agency relationships, and the importance of proofing every slide. Simply put, Brent taught me how to be a great planner and an even better human. I honestly don't think I would be doing what I'm doing today if it weren't for Brent. Mentorship really does make a difference. *** If you like this episode of Any Insights Yet, go ahead and "tap that" follow/subscribe button for notifications about new episodes. As always, special thanks to producer-extraordinaire Michael Osborne for helping me bring this podcast to life. And if you have time, please let me know...what question do you really want me to ask on a future episode? #insights #strategy #leadership #mentorship

59

7 Comments

It's time to move past the initial hype of generative AI. We should all be using AI as a strategic driver of tangible return on investment. For example, ADWEEK just reported exclusively on a first-of-its-kind use case in which AI identified and helped a brand (Shake Shack) scour over 80,000 active subreddits to identify contextual conversations around, in this case, people who were hungry and craving chicken sandwiches. The bot, Known's "The Big Lebotski," then found the most efficient and effective ways to introduce Shake Shack's "Chicken Shack Sundays."   The results are impressive. As AdWeek put it, The Big Lebotski "drove people into the Shack." The campaign blew past sales benchmarks by 31%. As my partner, Kern Schireson, said: “We’re not trying to use AI to be fancy or to make it complicated. We’re using AI in places where traditional age, gender and psychographic targeting aren’t sufficient to get to a level of detail that will cause a campaign like this to perform.” Let's move past the smoke & mirrors. Stop with hyperbole. This is real, it works, and the brands that use AI wisely are experiencing dramatic results.

23

1 Comment