Scott Kirby

We design and build a LOT of websites shyft digital. It's what we do - and we love it. Sites we designed a few years ago are looking at a refresh now - why?? Because your website should never be a "set it and forget it" situation. Some benefits of a site refresh are below: 👏 Staying Relevant: Web design trends evolve rapidly. Refreshing your website's design ensures that it stays current with contemporary aesthetics and user expectations. An outdated design can make your site seem obsolete or untrustworthy. 👏 Improving the User Experience (UX): User experience is crucial for retaining visitors and encouraging them to engage with your content or services. A refreshed design can enhance navigation, readability, and overall usability, leading to higher user satisfaction and longer browsing sessions. 👏 Optimizing Performance: Technology advances quickly, and newer design techniques often improve website performance. By updating your design, you can leverage modern coding practices and technologies to make your site faster, more responsive, and compatible with a wider range of devices and browsers. 👏 Enhancing Your Brand Perception: A well-designed website reflects positively on your brand. Updating the design can help reinforce your brand identity, convey professionalism, and build trust with visitors. Consistent branding across all touchpoints can strengthen brand recognition and loyalty. 👏 Adaptating to Your Evolving Business: Over time, your business goals, target audience, and content priorities may evolve. Refreshing your website's design provides an opportunity to align the visual elements with your current objectives and audience preferences, ensuring that your site effectively meets their needs. 👏 SEO Benefits: Search engine algorithms consider factors like user experience and mobile-friendliness when ranking websites. A refreshed design that improves these aspects can positively impact your SEO performance, leading to higher search rankings and increased organic traffic. To this end, we just re-launched the website for Focused Solutions at https://lnkd.in/e4Q-iFAz and we LOVE it. The business offerings at Focused Solutions have evolved - they are now focused on 11 new Industries in which they are offering workplace therapy support, after having won some big new contracts in those spaces. This redesign allowed us to look at the entire site and bring consistency to the content, layout, design and user experience. It also shows their target audience they they are relevant, innovative and keeping up with the changing needs of their users. #shyftjustgotreal #shyfthappens #websitedesign

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✍🏼✨️Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. ⁠ Learn more in our podcast >> Local Online Reviews: Trends, Behaviors, & Platforms!!⁠ 🎙️Listen Now https://lnkd.in/emN6qcrA⁠ ⁠ #PropelYourCompany #onlinemarketingstrategies #onlinemarketingtips #chiropractors #chiropractorseo #onlinemarketing #ClinicMarketing #practicemanagement #clinicmanagement

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It's In the News... The top diabetes stories and headlines this week: -- ⭐️First generic GLP-1 medication ⭐️365-day CGM sensor update ⭐️All-in-one sensor and infusion set ⭐️Ozempic eye issue warning ⭐️New T1D screening guidelines ...and more! -- In the News episodes are available on BOTH the Diabetes Connections and Diabetes Connections TYPE 2 feeds. Listen https://lnkd.in/dwfRzFB or wherever you get podcasts -- #diabetesconnections #inthenews #diabetesnews #Diabetes #healthnews

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Press Release Part 2 Emily and Chris Campbell Announce “Not These Ovaries, Inc.” A 501(c)(3) Non-Profit Organization To Accelerate The Cure For Ovarian Cancer The Campbells believe that “Action Saves Lives.” They also believe that the more information that is shared, the better the results. According to research: 1 in 10 people diagnosed with ovarian cancer is under 45. There are two rarer, less understood types that often affect this demographic: borderline and low-grade serous. But there’s very little research and funding into these — donations can change that. The average survival rate for low-grade serous ovarian cancer is 9 years. It’s notoriously hard to detect and even harder to treat — mainly because there hasn’t been enough research. There are currently NO proven FDA approved drug treatments. Besides a surgery developed decades ago that often involves removing the entire reproductive system (resulting in early-stage menopause and fertility loss), there are no tests to detect ovarian cancer, no FDA-approved drug treatments to manage it, and no vaccines to prevent it. There’s hardly any research about borderline and low-grade serous ovarian cancer at all. Not These Ovaries is working to change that. The Campbells feel that their experience in recent years raising investment capital for a leading B2B marketing software and technology company taught them the skills they needed to help fund the most promising ovarian cancer research work. Most recently, Emily and Chris partnered with Dana-Farber Cancer Institute, raising $1.8 million for one of the largest low-grade ovarian cancer projects in the U.S. Following that experience, the Campbells founded NTO with the goal of raising $100 million to better the lives of tens of thousands of women impacted by this disease each year. Emily and Chris are available to answer any questions donors may have. Visit https://lnkd.in/evR6mqEM to make a connection. The NTO website also contains information about the studies and trials the Campbells are helping fund, with more added every week. Disclaimer: This information is for educational purposes only and not a substitute for professional medical advice. Not These Ovaries, Inc. is not a medical provider. Always consult your physician for medical concerns.

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Are you struggling to get your audience’s attention in the MedTech industry? Here’s a hard truth: If you aren’t intentionally implementing effective and sustainable marketing principles, you’re going to continue to struggle. Get to know your customers and deliver exactly what they want with the help of my team’s new white paper: https://buff.ly/4bxlmwm

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As you can imagine, in healthcare and sciences there is a lot of information to go around and be viewed. This was a project that took a powerful team to take a heavy amount of content for multiple parties; physicians, patients, researchers, etc. and making it easily digestible for every viewer. Designing websites is about finding the right balance of sharing just enough data while remaining visually striking. Also big shout out to Rich Le (Killer UX Strategist and just an amazing human)

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If there's one theme that came up in my inaugural piece for the Association of National Advertisers Magazine (yeah, you can congratulate me on that!), it's that SMS marketing needs to be used on its own terms. As my insightful sources — EMARKETER's Jeremy Goldman, CVS Health's Erin Condon, and Attentive's Keri McGhee — note, text messaging is not another chatbot. And it's definitely not just a "deals alert" channel. It's a way to inspire personalization and loyalty among consumers who trust you with their cell number. How does that work? Read on: https://lnkd.in/eNKgUymc #marketing #advertising #branding #loyalty

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Learn how to align your marketing strategies with MLR for impactful social media campaigns. 🔗 https://lnkd.in/e2axz6a9 Let's talk at #DPEngage 5/13-5/15 #DigitalPharma #pharmamarketing #digitalmarketing #marketing #PharmaEvents

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Top 100! The article does not lie, "One of the South’s few killer healthcare marketing operations." Lets chat industry trends, share insights, and explore collaborations. 🤝 https://lnkd.in/erfcS_mZ

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Excited to welcome our newest client, Vensica Medical - crossing therapeutic boundaries! Developing breakthrough urology treatments, Vensica harnesses a patented ultrasound-based drug delivery technology to deliver therapeutics directly to the bladder for improved outcomes! Their lead therapeutic candidate, Xeomin, is a quick and easy-to-use treatment for overactive bladder (OAB), which affects 87 million adults in the US and EU. Key features include: ✅Minimally invasive procedure ✅Needle-free device ✅No anesthesia required ✅Enhanced drug uptake and penetration ✅Improved treatment outcomes ✅Fewer side effects ✅Lowered recurrence rates Currently in phase II clinical trials, Vensica offers a novel solution for patients when first-line and second-line treatments fail. In addition to OAB, Vensica's technology supports diverse bladder-targeting therapies for conditions such as bladder cancer, neurogenic bladder, and interstitial cystitis. Looking forward to a great partnership Avner Geva, Avi Eftel #bladdercancer #healthcaremarketing #cancer #urology

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Important update for those making outbound calls soliciting on behalf of Med Supp Plans! Starting July 1st, 2024, new regulations in Mississippi will ban outbound telephone calls soliciting on behalf of Medicare supplement plans. This significant change, introduced through the adoption of House Bill 1350, is designed to protect consumers from the nuisance of unsolicited calls. By curbing these outbound solicitations, the state aims to enhance consumer privacy and ensure a more peaceful experience for its residents. #medicare #supplementplans #sales #outboundcalls #telesales #aep #oep #sep

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Today's NY Times article really told the tale of how the big 3 legacy PBMs have so negatively impacted the healthcare system writ large. Please read the Times article and let us know what you think.

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This NY Times article really captures the breadth and depth of the incredibly negative impact of the Big 3 PBM players on the healthcare system, especially the plan sponsors and their members. There is a better way, and it is the clinically-driven pharmacy care provided by EmpiRx Health. Check it out!

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Learn how to analyze and optimize your hospice care Google PPC ads using data-driven insights. Discover key strategies to enhance ad performance and ROI. #hospicecare #hospicehavenmarketing #ringringmarketing #hospicesupport #hospicefamily

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Impiricus is revolutionizing the way healthcare professionals communicate with Pharma. Their approach is more personalized, actionable, and ultimately more valuable. By utilizing SMS text messaging, they have managed to break down barriers and create real-time opportunities for doctors to access the information they need, when they need it. This innovative approach has facilitated over half a million messages and is improving patient care by making it more efficient and effective. It's exciting to see such advancements in the healthcare ecosystem. 🔗 : https://lnkd.in/egkGH_43 #healthcare #SMS

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