“I connected with Lawrence quite early in my time at SoftwareONE. We had common goals to take our market-facing capability to the next level of maturity. Within two years, Lawrence has made a measurable impact. Like any goal worth achieving, this hasn’t been easy, and his results came from skill, not timing or luck. He has improved so much; our overall marketing-orientation, capability, systems, consistency, alignment, share of voice, engagement with analysts, and even lead flow processes. It goes on. Lawrence was deliberative and inexorable in his pursuit of improving our marketing from the C-level mindshare all the way down to smaller country’s local outfits. ”
About
Innovative and transformational Global Marketing Executive, offering 15+ years of…
Experience & Education
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Körber Supply Chain Software
View Lawrence’s full experience
See their title, tenure and more.
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Publications
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unConference Session: Scalable Databases for Startups
MassTLC
See publicationReview of conference session I led on Scalable Databases for Startups.
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Clouds: Trust but Verify
Cloud Council of Seven
See publicationReview of Cloud Events and Activities
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From Kendall Square to Kenya: What’s Hot in Mobile
Xconomy
See publicationReview of Boston area mobile technologies and their global impact
Patents
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Magnetic actuator with long travel in one direction.
Issued US 6066998
See patentDesigned to solve one of NASA's top 5 technology challenges
Honors & Awards
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Travel (Inter-City) Pickleball 2022 Championship Team
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Details bit.ly/3Zgq9Ni
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CMO Award
CMO Club
CMO Content Engagement Award Winner – Based on demonstrated leadership in creating and curating relevant, valuable content that promotes a brand, engages audiences, and positively impacts customer behavior.
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Finalist - Emerging Executive of the Year
MassTLC
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President's Award
EMC
My team won the President's Award for the rollout of flash drives.
Recommendations received
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LinkedIn User
7 people have recommended Lawrence
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Accomplished and growth-focused Marketing Executive with 20+ years of success delivering effective marketing and brand management strategies, increased sales, transformed P&L, and product launches in diverse industries.
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