Mike Schneider

Boston, Massachusetts, United States Contact Info
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My name is Mike Schneider, also known as SchneiderMike. Ask me about that some time…

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Experience & Education

  • BevNET.com, Inc.

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Publications

  • Location-based Marketing For Dummies

    Wiley

    Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services…

    Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.

    Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.

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  • Loyalty in 4D

    Harvard Business Review

    The future of social loyalty revealed before it happened.

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Languages

  • Chinese

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