Angela Sburlati

Feeling lost in the world of healthcare advertising attribution? Look no further! Our latest blog post, "Navigating Healthcare Advertising Attribution," has got you covered. Gain some expert insights and become an attribution guru with just a few clicks. Share your newfound knowledge with your network on LinkedIn and take the first step towards becoming a healthcare advertising attribution pro. 🕵‍♂️ 🕵‍♀️ Check it out now!

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Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/rOGl82

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Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/75lOUC

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🌟 Unlock the Secrets of Digital Advertising! 🌟 🎤 Join us for an exclusive presentation by our CEO, Lori Weiman, at SMX Advanced this Wednesday! 🚀 After this session, you'll be able to: ✨ Score large numbers of keywords ✨ Reduce competition on brand and "brand plus" search queries ✨ Reduce ad spending on expensive paid text ads in favor of more cost-efficient listing types without cannibalizing clicks or conversions 📅 Date: June 12, 2024 🕒 Time: 12:30 PM PST/3:30 PM EST 📍 Location: https://lnkd.in/guiTqsTS Whether you're a seasoned marketer or just starting out, Lori's expertise will empower you to navigate the complexities of digital advertising with ease. Don't miss out—secure your spot now! 🔗 https://bit.ly/4bIeWvq See you there! #SMXAdvanced #DigitalAdvertising #MarketingEfficiency #TSM

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At emagine / emagineHealth we are seeing an uptick in demand for medical affairs websites. We've noticed a surge in small and midsized pharmaceutical companies creating (or improving) medical affairs websites. Here's why! Data Sharing: Companies reach a point where they have enough data to justify a dedicated site Trust Building: These sites enhance credibility and transparency (we all know how important and challenging HCP trust is) Compliance: Easier to meet regulatory requirements Engagement: Improved access to info for HCPs, regulators and even patients emagine / emagineHealth is the Digital-First Marketing Agency for Biopharma. Let's chat! dgadless@emagine.com

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📣 Several #HMPS24 sessions underscored the importance of performance marketing and SEM (paid search) as a primary driver of patient acquisition. 👇 Here are 10 SEM components that contribute to competitive leverage and separation for patient acquisition: 1) Historical Data Volume SEM is a data science - the more campaign data sets available for a specific service the more knowledge available to apply to current campaigns. When data depth is lacking SEM campaigns can suffer from over-experimentation, sub-optimal structure and numerous inefficiencies. 2) Time The longer a campaign runs, the better it can perform and the more optimizations can be implemented and leveraged for similar campaigns. Lack of campaign duration or intermittent starts and stops will trigger the learning phase and work against prior optimizations. 3) Solid Keyword Strategies Choosing the right keywords is at the heart of SEM campaign performance. Understanding the right combinations and variations of keywords will yield the best results. Extraneous keywords can hurt a campaign just as much as missing keywords. 4) The Right Negatives A primary ingredient of highly efficient SEM campaigns is the judicious use of keyword negatives. Keyword negatives keep erroneous search terms from bogging down campaign performance. Having a highly strategic negative keywords list that is constantly monitored and updated is essential. 5) The Right Targeting There is an optimal way to run SEM to build meaningful engagement that generates relevant ad clicks leading to conversions. Large budgets aren’t a necessity, but you need a properly-sized budget that is aligned with your targeting and goals for best results. 6) Managing to Benchmarks You can’t hit a target if you don’t know what to aim for. Having a broad set of campaign benchmarks to manage against provides performance context and can highlight potential performance issues. 7) Proper Bidding This is by far the most difficult and underappreciated facet of SEM. The right bidding strategies are like making the right day-trading investment decisions. Get it right, it will pay off in spades. Get it wrong, you are essentially burning up your investment with no return. Special technology can be built incorporating proprietary bidding algorithms to manage this highly complex process.  8) True Conversions SEM campaigns must have well-defined and strong CTAs to run efficiently. Solid conversion strategies where ad respondents take meaningful and measurable action is a must 9) Intelligent Optimizations Having experienced SEM managers along with the right technology is a winning combination. Campaigns need continual attention, but not fiddling. 10) Tracking HIPAA compliant conversion tracking is essential and creates the necessary feedback loop to inform both Google’s algorithm and the bidding technology algorithms. Campaigns can perform up to 3-times better when conversion tracking is integrated with bidding technologies.

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During HIMSS24, Nick Stepro, Chief Product & Technology Officer at Arcadia, spoke with Talking Health Tech about the seismic shift in healthcare data strategy and the revolutionary potential of AI. Check out this episode to hear Nick discuss the evolution of healthcare IT, the challenges posed by massive data expansion, and the innovative solutions Arcadia is pioneering to manage whole-person care at scale. https://ow.ly/rnSS50RsIFs

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I'm talking on Thursday with two amazing experts in North American healthcare, Kyle Murphy and Ajay Singh, about content for healthcare, approaching an ABM strategy in a vertical environment, and how intent plays an important part in formulating both ABM and content for marketing campaigns. Please register and watch live or on demand! It's part of a great day of ABM focused content. https://lnkd.in/e6KfRGM4

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Look at this guy!!! Who wouldn't want to join Michael McGoldrick, our VP of Corporate Marketing at pharosIQ and Oana Manolache, host of Sequel.io's Game Changers series, on July 9th for a great session on how to make intent data work for you!? Here's what we'll cover: Myth-Busting: Clear up the biggest myths about intent data and learn how to avoid common mistakes. Ethical Insights: Learn how to use intent data responsibly and maintain trust. Unlock Hidden Channels: Discover how to use overlooked channels to drive engagement and growth. Michael will also share tips on using 1st party and down-funnel intent data to create effective campaigns. Plus, we'll discuss strategies for getting marketing and sales teams aligned on the signals that matter most. Don't miss out on this session - Register today!

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A familiar name in The Philadelphia Inquirer piece on the recent TikTok ban debate 👀 I'm honored to be included alongside Amy Jennette with GoDaddy. My advice: - Plan Ahead: Begin testing new strategies to fully launch in 2025. - Consider Alternative Platforms: Curate content for Reels or Youtube Shorts. - Explore Collaborations: As an influencer, diversify your portfolio. Consider adding multiple channels to your contracts and explore other partnerships. I'd like to hear from you! Do you think a TikTok ban is likely? What advice would you give to small businesses? Comment below.

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The FTC this week settled with and is requiring a major provider to pay $7M in fines for sharing sensitive patient information with major advertising platforms. But that's not the news that caught my eye. The FTC is also PERMANENTLY banning the company from disclosing consumer information for most marketing and advertising purposes. Just wow. How do you do consumer marketing when you can't use consumer marketing channels? Here are a few other callouts from the settlement: 👉 Permanently ban company from using or disclosing consumers’ personal and health information to third parties for most marketing or advertising purposes. 👉 Require the company to post a notice on its website alerting users to the allegations outlined in the complaint and detail the steps it is required to take under the order. 👉 Require the company to implement a comprehensive privacy and data security program that, among other things, addresses the specific problems outlined in the complaint.

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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The issue of Quality with microtargeting your audience via CTV/OTT from our LAB415 webinar The Myths and Realities of CTV/OTT. Liz DeAngelis. Susan Rowe, and Andy Barr #ctv

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The current pharma marketing privacy regime landscape is...a challenge. Working with partners who stay many steps ahead of it is the only real solution to mitigate risk. That's where Swoop comes in.

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Countless vendors claim they are privacy first. But what does that actually mean? With a slew of new state policies in place (and more to come), there is new pressure for marketers to ensure their data partner's methodologies remain compliant amongst change. At Swoop, we not only talk-the-talk but walk-the-walk, offering risk-free segmentation, activation and engagement, no matter where in the US. In other words - life sciences marketers can take a deep breath... we've got you. Hear how from our very own.

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Excited to be at #Partnerships Experience (iPX) here in NYC, June 17-18, 2024! Let's connect if you're looking for Incremental sales or if you have high intent traffic for our demand partners. Discover how advertisers can -- Optimize your ad strategies for better engagement -- Unlock incremental revenue streams -- Elevate your brand’s online presence Comment below or DM me to learn more. #Impact2024 #AdTech #DigitalMarketing #Incremental Revenue Intango MANIFESTO by Intango Maor Feldman Eliana Goodman Yogev Sembira Or Malihi Gon Arie Jaffe

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A great reminder as we look to AI and data solutions that we need to balance humanity in healthcare. A quick read, worthy of the 5 minutes.

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What can SPARK do for you? Lets ignite your revenue!

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This is a big one! ABM has long been a trending topic in B2B Marketing, but how has it evolved in 2024? Why do we still see so many organizations reporting lackluster results from their ABM initiatives? What opportunities exist to drive successful outcomes from your ABM strategies in 2024? After all this time of ABM being at the tip of everyone's tongue, there still seems to be some confusion on what it is and what it isn't. This episode will unpack all of that and more! Make sure to check it out! #ABM #B2BMarketing

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