Shashidhar Bellamkonda

Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook (and other platforms) most are not taking full advantage of social media capabilities, including advertising options. Speaker at the session which included advice on best practices and how Facebook and other tools fit into marketing for small business

Speaker on the panel:
The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. This Local as a Service (LaaS) Workshop will examine how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.

To explain the dynamics of local media markets and how they are evolving, three local marketing experts… Show more

Speaker on the panel:
The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. This Local as a Service (LaaS) Workshop will examine how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.

To explain the dynamics of local media markets and how they are evolving, three local marketing experts lead this workshop.

Andy Arnold from Ansira will offer a unique and compelling description of “brand to local” and the importance of engaging in successful local marketing. Andy’s background make his insights exceptionally vital as he shares his experiences successfully launching initiatives for auto manufacturers, including marketing automation services.
Shashi Bellamkonda from Surefire Local understands the ins and outs of business automation and will offer actionable strategies during this workshop. Recently honored as a Washington DC Top 100 Tech Titan, Shashi brings a tremendous understanding of local marketing and has a proven track record helping companies implement the right technology and tools.
Alexi Nocifera will describe the opportunity he sees for brands trying to localize consumer engagement. Alexi will explain how brands can discover local sales and marketing opportunities, active campaigns to drive sales and traffic and share a success story from the first curated network of Brand Ambassadors that programmatically activates local marketing initiatives across the US. Show less

Smarter Business Series 2018 - "Digital Marketing Boot Camp"

Speaker on the panel will look at the newest strategies and thinking from leading B2B marketers. Topics will include attribution, lead gen, social media, analytics, and more — all with a focus on B2B marketing.

The Internet and advancements in technology have led to the proliferation of consumer review websites. A remodeler’s web presence is far more than a website as customers seek more and more to convert word of mouth to “Word of Mouse”. Homeowners are increasingly seeking validity for their remodeling purchases through their research online. Even the best information provided by the business itself is ignored and the tendency is to pay more attention to the “wisdom of strangers”.

In this… Show more

The Internet and advancements in technology have led to the proliferation of consumer review websites. A remodeler’s web presence is far more than a website as customers seek more and more to convert word of mouth to “Word of Mouse”. Homeowners are increasingly seeking validity for their remodeling purchases through their research online. Even the best information provided by the business itself is ignored and the tendency is to pay more attention to the “wisdom of strangers”.

In this session you will learn how to make your online reputation reflect your true offline reputation and how to build authenticity into your brand. Additionally, you will be presented a method for establishing a practice of managing your presence on review sites including positive approaches for responding to negative reviews. Finally, practice makes perfect; you will have the opportunity to participate in a break out session where an actual case study is problem-solved by your working group Show less

Panelists were from three leading companies, MasterCard, General Motors, and Bozzuto.com how to create the best measurement strategy for your budget and needs. In the panel the confernece attendees learnt how to choose the data that make the most sense to measure for your organization. How to work in collaboration with marketing to ensure your PR success.

How to measure effectiveness in any comms program: first, define measurable goals
Next, how to define your intended audience, the… Show more

Panelists were from three leading companies, MasterCard, General Motors, and Bozzuto.com how to create the best measurement strategy for your budget and needs. In the panel the confernece attendees learnt how to choose the data that make the most sense to measure for your organization. How to work in collaboration with marketing to ensure your PR success.

How to measure effectiveness in any comms program: first, define measurable goals
Next, how to define your intended audience, the key to knowing if you made a difference
How to right-size measurement to your budget—to know which way the wind blows
How to expand your tracking goals to measure effects of PR on marketing
How to measure PR's effect on search engine optimization (SEO), content, and links
What an inferred attribution or a statistical attribution model is, and how to use it


Panelists:
Peter Ternes is the Social Media Strategist at General Motors.

Shashi Bellamkonda is the Vice President of Digital Marketing at Bozzuto.com.

Andrew Bowins is the Senior Vice President, Corporate & Digital Communications at Mastercard. Show less

Social Media has been instrumental in engaging an audience for marketing, brand conversations, crisis and celebrity sightings. With nearly half of all Americans employ a secondscreen while watching television, the phenomenon of TV news engaging with their audience has opened a world of possibilites to brands and pr and marketing professionals. Hashtags in ads, News anchors who tweet and also realtime twitter feeds on the screen. This panel will discuss views and best practices.

Participated in the Vocus Demand13 closing panel discussion on Facebook. How demographics are changing and what it means to marketers.

See article by by Tina McCormack Beaty recapping the panel discussion http://b.shashi.co/10WftT6

• Represented Social@Ogilvy on a panel with the World Bank, USAID and Network Solutions
• Tackled questions about social platforms, distribution technologies, multiple languages and cultural differences
• Discussed the keys to success in engaging with local and global audiences

Created and successfully organized a conference for 600 small businesses.
Driving Small Business Performance with Marketing & Innovation – Join entrepreneurs from all over North America as they share their marketing tips, tricks and secrets. Learn how small business marketing experts developed and executed their marketing strategies, and overcame obstacles by focusing on innovation.