Sarang Y.

“I've had the pleasure of working closely with Sarang over the past 3 years at Delos conducting research to guide product development (UX research) and help inform business strategy and marketing initiatives for several existing products (consumer insights and product marketing research). Sarang is extremely confident conducting mixed methods UX and consumer research and is highly knowledgeable in the methodology and tools needed to conduct research in both areas. In addition, she has always demonstrated genuine enthusiasm for building on her existing knowledge base through continuing education, even suggesting new techniques, tools, and processes where appropriate. One of the areas where her drive to make the team stronger was most apparent - and one of my favorite things about working with her - was in her tireless efforts to iterate on how we presented research findings to internal stakeholders to ensure that the information they were receiving was easy to understand and action on and, importantly, meaningful to them. This final point is especially relevant as we conducted research for R&D, hardware and software product teams, product marketers, sales, operations, and leadership, all of whom have different priorities and interests. While making the data relevant to the various teams was a team goal, Sarang took ownership of finding new ways of summarizing insights and visualizing data in a way that was easy to understand and delightful to consume. Importantly, her modifications made it easy for these stakeholders to continuously reference back to relevant studies the research team had conducted, increasing the trust in and reliance on user and consumer research across the company. Another impressive quality Sarang possesses is her ability to think big picture. Given the breadth of research our team covered, Sarang was uniquely positioned to see not only the bigger picture concerning product and company strategy but also how important user research was to the success of both - a perspective that typically doesn’t develop until reaching a leadership position. Within the product development process, this meant that she could design feature-specific user studies requested by different teams while still thinking about the broader customer experience in a way that she could advise different stakeholders on areas they may have inadvertently neglected due to their more narrowed focus on whatever part of the product or customer experience they were directly responsible for. Sarang was also able to bridge gaps between product, product marketing, and sales to help inform and advise on go-to-market strategies. Altogether, I’d consider her a standout among the researchers I’ve had the privilege to work with and mentor. I enthusiastically recommend her to potential employers looking for a strategic thinker who can conduct user research to inform all aspects of the product development process.”

“Sarang is a rising talent in the world of UX research and strategy. Any research team would be lucky to have her! As our product team’s dedicated UX researcher, she worked impressively and efficiently to craft studies, conduct research, and report easy-to-understand findings. Working with her for two years, I witnessed first-hand her devotion to the craft and to building business grounded in her discipline, working to bring along stakeholders. She’s proven her interest and drive in UX research by going out of her way to build new professional skills, participate in events, and share her learning with the team. I also have to praise her ability to juggle the many details involved in conducting testing, juggling recruiting, interviewing sensitively, documenting findings, and managing tools, and doing so with remote participants and distributed team members. Finally, her versatility in taking part in market research as needed where called for underscored her value as a flexible team player.”