About
Articles by Sarah
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Simply Stylist LA Fashion & Beauty Conference
Simply Stylist LA Fashion & Beauty Conference
By Sarah Boyd
Contributions
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How can you identify the most influential social media users in your industry?
Clear objectives for any campaign are key! Before we begin work on any influencer brand campaign, we make sure we align on objectives with estimated benchmarks we aim to surpass. Once both parties are in agreement, we get to work on going above and beyond.
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How can you identify the most influential social media users in your industry?
One thing we've found helpful when putting influencer strategy together is to find existing fans of the brand. We can do this through social listening tools and organic gifting (with diligent follow up). Once we book them for a paid campaign or if they post from gifting, we'll analyze the results and if successful we will activate them for a larger campaign for a longer term.
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How can you identify the most influential social media users in your industry?
In my experience, the long term partnerships take time and nurturing but the most fruitful for both parties at the end. There is true authenticity and brand loyalty, which can easily be sniffed out by the consumer and creator's followers.
Activity
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Check out our recent work w/ Crocs inclusive of paid influencer, gifting and event production https://lnkd.in/gDCBx3iA #genz #crocs…
Check out our recent work w/ Crocs inclusive of paid influencer, gifting and event production https://lnkd.in/gDCBx3iA #genz #crocs…
Shared by Sarah Boyd
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You know and love Crocs for their innovative footwear. When the brand was gearing up to launch a campaign around their new Getaway Sandals, they…
You know and love Crocs for their innovative footwear. When the brand was gearing up to launch a campaign around their new Getaway Sandals, they…
Liked by Sarah Boyd
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I am thrilled to share the newest addition to my roster at The Digital Dept., the incredibly talented Sierra Boudreaux (@averagesisi). Sierra, 25…
I am thrilled to share the newest addition to my roster at The Digital Dept., the incredibly talented Sierra Boudreaux (@averagesisi). Sierra, 25…
Liked by Sarah Boyd
Experience & Education
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The Digital Dept.
View Sarah’s full experience
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Publications
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Women 2.0 'What's the ROI of Style'
http://www.women2.com/startup-challenge-whats-the-roi-of-style/
Recommendations received
5 people have recommended Sarah
Join now to viewMore activity by Sarah
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What an incredible two days of experience at DigiMarCon Florida 2024! 🌴✨ A massive thank you to all our amazing exhibitors and inspiring speakers…
What an incredible two days of experience at DigiMarCon Florida 2024! 🌴✨ A massive thank you to all our amazing exhibitors and inspiring speakers…
Liked by Sarah Boyd
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Sarah Boyd of Forbes chatted with international model and UNICEF NextGen Ambassador Carmella Rose, who recommends our I MASK hydrating hydrogel sheet…
Sarah Boyd of Forbes chatted with international model and UNICEF NextGen Ambassador Carmella Rose, who recommends our I MASK hydrating hydrogel sheet…
Liked by Sarah Boyd
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Great Tacts with influencer Marketing Sarah Boyd DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Great Tacts with influencer Marketing Sarah Boyd DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Liked by Sarah Boyd
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Catch me @ VidCon !! ✨ Stand Out, Cash In: Building Your Creator Career on Facebook with Corey B, Jesus Garcia (aka Mr. Chuy), and Becca Bastos…
Catch me @ VidCon !! ✨ Stand Out, Cash In: Building Your Creator Career on Facebook with Corey B, Jesus Garcia (aka Mr. Chuy), and Becca Bastos…
Liked by Sarah Boyd
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Our Brand team has led an incredible 360-degree influencer program for Crocs this spring. The campaign ran from April to June 2024, and upon…
Our Brand team has led an incredible 360-degree influencer program for Crocs this spring. The campaign ran from April to June 2024, and upon…
Liked by Sarah Boyd
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Our very own Sarah Boyd will be leading an influencer marketing masterclass for DigiMarCon - Digital Marketing, Media and Advertising Conferences &…
Our very own Sarah Boyd will be leading an influencer marketing masterclass for DigiMarCon - Digital Marketing, Media and Advertising Conferences &…
Liked by Sarah Boyd
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Thank you Brand Innovators and everyone who attended this panel. Never underestimate the power of emotions in branding! #CannesLions
Thank you Brand Innovators and everyone who attended this panel. Never underestimate the power of emotions in branding! #CannesLions
Liked by Sarah Boyd
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While the rest of the Influential team holds down the fort at Cannes Lions, you can find me at VidCon this year chatting it up with the Meta team…
While the rest of the Influential team holds down the fort at Cannes Lions, you can find me at VidCon this year chatting it up with the Meta team…
Liked by Sarah Boyd
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