“Like most companies the Marketing and Sales departments work very closely to accomplish collaborative goals. As the National Sales Director for Left Hand Brewing, I had the pleasure of working with Sarah Pound for over four years. From the beginning, I was always impressed with her outstanding work ethic. Sarah, with the assistance of her team, helped bring consistency to our branding and developed campaigns that helped drive sales in what has become a very crowded segment. As a small but growing company, she proved resourceful dealing with modest budgets, tight timelines, and legal challenges while still leading a highly productive team. Sarah has played a pivotal role in our success. ”
Activity
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Friday Team Member Spotlight!! Join us in virtually high-fiving two of our team members for their hard work and recent accomplishments: - Marc Edel…
Friday Team Member Spotlight!! Join us in virtually high-fiving two of our team members for their hard work and recent accomplishments: - Marc Edel…
Liked by Sarah Pound
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#SweetsandSnacks2024 … still one of my favorite shows. Great brands and a ton of innovation.
#SweetsandSnacks2024 … still one of my favorite shows. Great brands and a ton of innovation.
Liked by Sarah Pound
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Kudos to our Sunset Strategic Brands team members, Sarah Simmet and Wendy Acheson, as well as PRESENCE team member Jacob Purkapile, for securing a…
Kudos to our Sunset Strategic Brands team members, Sarah Simmet and Wendy Acheson, as well as PRESENCE team member Jacob Purkapile, for securing a…
Liked by Sarah Pound
Volunteer Experience
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Volunteer, LOHAS Forum
LOHAS
- 1 month
Health
Session monitor, registration & welcome team member for LOHAS 2012 Forum.
Lifestyles of Health and Sustainability (LOHAS) describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
The LOHAS Forum brings together +500 business executives to network and learn about the opportunities the LOHAS marketplace has to offer and how best to target the LOHAS consumer. -
Alumni Co-Coordinator, Colorado
Boise State Alumni Association
- 3 years 7 months
Education
Coordinate alumni group events for the state of Colorado.
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Member (Individual)
Naturally Boulder
Health
Naturally Boulder is a 501(c)6 non-profit organization with a mission of nurturing and enhancing the natural products industry in Boulder.
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Volunteer
Project Angel Heart
Social Services
Project Angel Heart is a non-profit organization that delivers nutritious meals to improve quality of life, at no cost, for those coping with life-threatening illness.
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Santa’s helper
OUR Center
- Present 7 years 9 months
Help Santa select and give out gifts to children in need on Christmas morning. A joy to have helped with this event for two years.
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Volunteer Consulting
America’s Best Organics
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Member, supporter
Women for Women International
- Present 19 years 8 months
Sponsoring a new woman each year in which you help with education and life skills
Projects
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Old Chicago Social Media Best Practices
- Present
Wrote Social Media Best Practices document for the Old Chicago brand which included corporate regulations. brand standards, tips for social media success, Facebook conversion steps and approved images for download.
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Legal contracts / legal compliance / Intellectual Property Protection
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Assure legal compliance, work with outside counsel, write and negotiate contracts, maintain and defend IP, USPTO searches and filings, oversee designated legal cases.
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Milk Stout Nitro - Widget Can Release
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Release video (collaboration with Ball Packaging and produced by Illuminati)
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Women Enjoying Beer (WEB) Grant Application
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Together with WEB owner Ginger Johnson, wrote and submitted grant application for Chase Missions Small Business. Required written essay responses related to purpose, business plan, differentiation, community involvement and strategy.
WEB is a strategic marketing consulting firm specializing in the female beer consumer with full-service consulting, education and research services.Other creatorsSee project -
Old Chicago Brand Refresh
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Responsible for oversight and implementation of local store marketing activities for the Old Chicago brand refresh including creative materials, best practices, media, outreach and events. Worked closely with PUSH Creative Brand Services Agency to assure cohesion of local store marketing portfolio to overall brand refresh strategy.
Other creators -
Virtual Value Email Incentive Program
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In response to erosion of market share on specific holidays, Sarah pioneered and implemented the Old Chicago Virtual Value - an email marketing incentive program designed to drive consumer activity during a specific time period by offering an unknown "gift" value revealed and only redeemable at an Old Chicago restaurant location during this time.
While similar incentives have previously been utilized by retail locations (like Victoria's Secret), it was the first time an email incentive…In response to erosion of market share on specific holidays, Sarah pioneered and implemented the Old Chicago Virtual Value - an email marketing incentive program designed to drive consumer activity during a specific time period by offering an unknown "gift" value revealed and only redeemable at an Old Chicago restaurant location during this time.
While similar incentives have previously been utilized by retail locations (like Victoria's Secret), it was the first time an email incentive of its kind had been deployed in the casual dining segment. The result was same store sales increases of 33% during the promotional time period (as of 4/2012) with a significant spike in new trial (by "sharing" with friends) and adoption by multiple brands under the CraftWorks Inc. umbrella. -
Local Restaurant Marketing Sales Program
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Implemented local store marketing program across multi-unit operations with 3:1 return on investment. Key presenter for local store marketing workshops across the country. Served as an expert advisor to operational leaders and made recommendations to business plans in order to capitalize on opportunities.
Other creators -
Boise Beer Festival & Springs Beer Festival
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Old Chicago Limited Time Menu Offerings - National Media Buys
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Manage multi-million dollar media budget. Place national and regional (DMA) media buys including TV, cable, Free Standing Newspaper Inserts (FSIs), direct mail, digital ads and social media campaigns to support seasonal menu offerings. Work closely with Planning & Analysis team to review cost-benefits, ROI, and sales impact, report findings to Director of Marketing and Senior VP of Operations, make recommendations and make adjustments as necessary.
Other creators -
Old Chicago's World Beer Tour Loyalty Program - Limited Time Offers
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Manage all aspects of designated Old Chicago "Mini Beer Tours" from conception to implementation to post-analysis reporting. Average YOY sales increase of over 5% resulting in top line impact of approximately .5M per tour.
Responsible for 5 of the 9 mini tours projects per year in conjunction with major beverage holidays and events like St. Patrick's Day and American Craft Beer Week (Brewers Association and craft beer.com).
Manage all activities and roles across multiple…Manage all aspects of designated Old Chicago "Mini Beer Tours" from conception to implementation to post-analysis reporting. Average YOY sales increase of over 5% resulting in top line impact of approximately .5M per tour.
Responsible for 5 of the 9 mini tours projects per year in conjunction with major beverage holidays and events like St. Patrick's Day and American Craft Beer Week (Brewers Association and craft beer.com).
Manage all activities and roles across multiple departments including Graphics (Graphic Managers), Beverage (Beverage Director) and Loyalty Programs (Interactive Director, Email Marketing Manager).
Orchestrate deliverables from outside vendors including brewery reps, beverage distributors, PR agencies, key partnerships (like the Brewer's Association), media partners (like Draft Magazine) and promotional incentive/prize suppliers (Goodbye Blue Monday).
Build and disperse all internal communication and training materials to field operations.
Propose "mini tour" details in the form of a creative brief and seek project approval from CraftWorks VP of Beverage, VP of Marketing, Senior VP of Old Chicago brand and Old Chicago Director of Marketing. Provide sales modeling, status reports, insights and financial impact of program.
Present program details at monthly conferences to operational leaders including Senior VP of Old Chicago, regional managers, VP of franchise operations, corporate marketing team and franchise marketing team.
Other creators
Honors & Awards
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Beer 101 Certificate
Brewers Association
Proficiency of the basics of beer and craft beer including: brewing process, beer ingredients, beer and food pairings and beer styles.
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Certificate of Project Management
Fred Pryor Seminars - Park University Enterprises, Inc.
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Best Beer Loyalty Program
Cheers Magazine
2X recipient of "Cheers" magazine "Best Beer Loyalty Program" while co-managing and membership growth to 1.5 million.
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Locked on Service Award
RockBottom Restaurants
Annual award issued to the single corporate team member that best supported field operations and projects over the previous 12 months as voted on by operational leaders.
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Rock Star Award X2
Rock Bottom Restaurants
2X recipient of monthly "Rock Star" award. Award is issued to single corporate team member that went above and beyond job duties, supported multiple departments and had a winning attitude as voted on by peers.
Recommendations received
6 people have recommended Sarah
Join now to viewMore activity by Sarah
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DiMartino in Detwiler’s Market in FL, our stuffed gnocchi is flying off the shelves!! 🎉🙌🏽🍝
DiMartino in Detwiler’s Market in FL, our stuffed gnocchi is flying off the shelves!! 🎉🙌🏽🍝
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Proud parent post. Sorry, I can’t resist. All three of our kids were recognized for virtue/ character awards at their new school. And the oldest…
Proud parent post. Sorry, I can’t resist. All three of our kids were recognized for virtue/ character awards at their new school. And the oldest…
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Excited to share that I will be on the panel at TALREOS’ Tenth Annual Summit tonight at Northwestern Pritzker School of Law, discussing ‘The Future…
Excited to share that I will be on the panel at TALREOS’ Tenth Annual Summit tonight at Northwestern Pritzker School of Law, discussing ‘The Future…
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Big shoutout to our incredible team for a major win at Erewhon! We're thrilled to announce that three Big Mountain Foods items – Lions Mane Mushroom…
Big shoutout to our incredible team for a major win at Erewhon! We're thrilled to announce that three Big Mountain Foods items – Lions Mane Mushroom…
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At Sunset Strategic Brands, LLC, we've curated a dynamic team brimming with seasoned experts from the Consumer Packaged Goods (#CPG) industry…
At Sunset Strategic Brands, LLC, we've curated a dynamic team brimming with seasoned experts from the Consumer Packaged Goods (#CPG) industry…
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Big News from Santa Cruz! We made the list for SELF Magazine 2024 Pantry Awards! Honored alongside some of the buzziest brands in food. We're excited…
Big News from Santa Cruz! We made the list for SELF Magazine 2024 Pantry Awards! Honored alongside some of the buzziest brands in food. We're excited…
Liked by Sarah Pound
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✅ One down 3 to go! Thanks for having us Albertsons & Whipstitch Capital. The cowbells are undefeated 🔔 Reasonably sure we’ll never see a more lit…
✅ One down 3 to go! Thanks for having us Albertsons & Whipstitch Capital. The cowbells are undefeated 🔔 Reasonably sure we’ll never see a more lit…
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Day 2 at #expowest! Our team at Sunset Strategic Brands, LLC is excited to explore all of the new products on display and we are eager to connect…
Day 2 at #expowest! Our team at Sunset Strategic Brands, LLC is excited to explore all of the new products on display and we are eager to connect…
Liked by Sarah Pound
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