Sarah Allen-Short

9 Lives: A Life in 10 Minutes Anthology is a collection of 148 creative nonfiction pieces written ten minutes at a time by 121 professional authors and beginning writers from all over the world. Ten minutes is enough time to write something strange and beautiful and true without editing the strangeness and beauty and truth out of it. Each individual story is a stand-alone piece, but read them together and advance through the ages and stages of life, from birth to death, from our first breath to… Show more

9 Lives: A Life in 10 Minutes Anthology is a collection of 148 creative nonfiction pieces written ten minutes at a time by 121 professional authors and beginning writers from all over the world. Ten minutes is enough time to write something strange and beautiful and true without editing the strangeness and beauty and truth out of it. Each individual story is a stand-alone piece, but read them together and advance through the ages and stages of life, from birth to death, from our first breath to our last. Show less

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is… Show more

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Show less

Many organizations have traditionally relied on backward-looking metrics showing what already happened in order to determine the strategies and tactics that should drive their futures. They look at how much they sold last month or last year, how many visitors they had, what their profit margin was, how last year's advertising program worked, etc. Then they decide what should happen next by looking at metrics that describe what already occurred. In Managing Forward, industry veteran Larry Freed… Show more

Many organizations have traditionally relied on backward-looking metrics showing what already happened in order to determine the strategies and tactics that should drive their futures. They look at how much they sold last month or last year, how many visitors they had, what their profit margin was, how last year's advertising program worked, etc. Then they decide what should happen next by looking at metrics that describe what already occurred. In Managing Forward, industry veteran Larry Freed describes how organizations can use forward-looking customer experience analytics in conjunction with yesterday's metrics to actually predict future customer behavior and engender loyalty, recommendations, and future financial success across all industries. Show less