Samir Ahmed

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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Are your marketing campaigns feeling like a shot in the dark? It’s time to bring precision to your strategy with intent data! 🎯 Discover how tracking buyers’ digital footprints can transform your marketing efforts with our latest eBook. Learn how to prioritize the right accounts, craft content that resonates, and boost your conversion rates. Don't miss out — download your copy today: bit.ly/467knC4

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Data and personalization are two topics that are always top of mind for me and my teams. But really, they’re important for all marketers, no matter what lane you work in.     After diving into the latest Salesforce State of Marketing Report and looking at trends reported by thousands of marketers around the globe...here’s my take on what’s next.    https://lnkd.in/gXnBYFmG     #FirstPartyData #PersonalizedMarketing #SalesforcePartner #MarketingChampion #SalesforceConnections #MarTechTrends 

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Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

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You've invested a lot in your martech stack and need your CDP to succeed. We understand – and we're here to help. Our new infographic, "How to Avoid a Failed CDP Project," offers: 👉 Top CDP challenges and solutions 👉 Proven success strategies 👉 Essential steps for smooth implementation Don't let pitfalls derail your CDP. Check out the infographic now! ⤵️ https://lnkd.in/gM9pUetg #CDP #CustomerData #DigitalIdentity #DataAnalytics #Inforgraphic

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Did you miss our webinar yesterday? Brian Urban, Au.D. and Matt Saeger brought their unique experiences and insights to the topic "Scaling Reputation Management: Effective Growth, Nurture and Retention Programs." Some key takeaways: - Reputation and reviews can be your agency's foot in the door - Training & protocols, esp ones that show growth and success, can be important - Solve problems in pieces - onboarding should be an ongoing effort - Consider the full customer journey when mapping out a plan - Make sure review/reputation goals ladder up to business goals Click here to view the on-demand webinar and slides! https://lnkd.in/gQQrZU68

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I've seen this happen so many times - the power of events in not only boosting customer engagement but accelerating deal velocity and conversions. "Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results." #eventledgrowth #eventmarketing #eventstrategy https://lnkd.in/gfz2Ki_p

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Banzai's data shows that more than half of all webinar attendees drop off before reaching the 90% mark. VP of Marketing, Ashley Levesque, outlines 10 ways to keep webinar attendees engaged from start to finish in her recent article with MarTech Series. 1. Craft compelling content and optimize notifications: Know your audience BEFORE you create your content, and be sure to leverage email notifications to boost attendance. 2. Prioritize conciseness: No one wants to be read to from a novel on a slide. 3. Integrate interactive elements: Invite participation with Q&A sessions, polls, gamification, surveys, and live call to actions. Check out the rest here: https://hubs.li/Q02xpfpP0

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"Migration of existing users begins tomorrow for Adobe Marketo Engage". As if millions of voices suddenly cried out "NO" and then were suddenly quiet! Anyone who is currently in the process of migrating #MarketoEngage to #AdobeAdminConsole knows how easy (or not easy) this is. The way users were added and removed in Legacy Marketo compared to the Admin Console represents a significant shift in process. At GNW Consulting, we held a user group in early January that walked through the ideal process of setting up the Adobe Admin Console for Marketo. We've been getting this question a lot recently, so here's the original slide deck that should help! Enjoy. Link: https://lnkd.in/g5Zf6T9H #Marketo #MOPs #RevOps #MAPadmin #MarketingAutomation #Adobe #Marketo

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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Join Amy Vosko, CMO at Evisort, on the Revenue Marketing Report podcast with our host Camela Thompson as they dive deep into the challenges CMOs and CEOs face in communicating effectively. 🎧 Tune in to hear Amy’s insights on: 1️⃣ Prioritizing priorities 2️⃣ Managing up/down/sideways 3️⃣ Understanding the board's perspective. This conversation is candid and packed with real-world advice for navigating the complexities of leadership — don't miss it! https://bit.ly/4cWfgHg #CMO #MarketingLeadership #MarketingOperations

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Curious about Google's New Search Generative Experience (SGE)? Dive into the expertise of one of our marketing specialists (and SEO evangelist) Megan Wilhoit, as she unpacks everything we know right now about SGE in our latest blog! 💡 From AI-driven enhancements to personalized interactions, Megan breaks down the key implications for marketers and business owners alike (and how we as an agency are tackling SGE head-on)! Check it out here: https://bit.ly/3PImRQj #GoogleSGE #TechUpdate #SEOTrends

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See you tomorrow at this panel discussion featuring Eric Westerkamp, Doug Bell, and Jeff Loeb in partnership with RevOps Co-op where the merits of Don't miss this opportunity to learn about how to fuel your #abm strategy! #b2b #b2bsaas #b2bmarketing #accountbasedmarketing

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I have spent the last few weeks having client discussions about all the new features being rolled out across email platforms and meeting with several vendors on their platform updates and new features. Also, I'm just fresh from attending Salesforce's Connection 2024, where lots of new capabilities were presented. All these discussions and learnings have highlighted a transformative shift in email marketing platforms - a far cry from the "Email is dead," which has become a tired and misleading cliche. The truth is that these platforms are evolving into comprehensive multichannel marketing hubs powered by AI and advanced technologies to enhance engagement, drive strategic outcomes, and provide actionable insights about customers. As Megan Smith noted in her insightful article, "Leverage Email Marketing: Boost Your ROI with These Stats," email marketing boasts an impressive ROI of $36 for every dollar spent in 2024. This robust return is now augmented by new data integration capabilities and personalization strategies, which are set to expand even further with the integration of AI. This shift presents a tremendous opportunity for marketers and audience developers to influence their companies' growth directly. By leveraging the enhanced capabilities of these evolving platforms, we can drive more fine-tuned and effective campaigns across multiple channels, ensuring each communication is both strategic and aligned with business objectives. The future of email marketing is bright, and these advancements magnify its potential. With these marketing platforms, the role of email marketers and audience developers becomes increasingly central to a company’s success, transforming ‘nice-to-have’ functions into strategic parts of the marketing ecosystem. #EmailMarketing #DigitalMarketing #MultiChannelMarketing #MarketingTechnology #MarketingAutomation #DataDrivenMarketing #CustomerEngagement #AudienceDevelopment #AI

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Ed Leahy, Head of Sales at PCH, outlines three strategic approaches for marketers as they adapt to the cookie deprecation delay: 1️⃣ First-Party Data: Leverage this extended timeframe to build robust datasets and help clients reach the right audiences. First-party data will be crucial for optimizing ROAS. 2️⃣ Data Collaboration: Combine datasets across industries to enrich consumer information and uncover new, relevant audiences through overlapping interests. 3️⃣Consumer-Centric Privacy: Ensure data collection policies allow users to opt out of tracking and clearly state data usage practices. 🔗 https://bit.ly/3UVJbYn #Marketing #DataPrivacy #FirstPartyData

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