About
Articles by Sam
-
Beyond Blockchain: The Impact of Decentralization in Modern Society
Beyond Blockchain: The Impact of Decentralization in Modern Society
By Sam Ewen
Contributions
-
Here's how you can apply problem solving skills to craft innovative branding solutions.
As someone who has had to bring brands through innovation upheaval for the last 15 years, the first question you need to ask yourself is 'why are you innovating in the first place?' - Do you want the press and social recognition for trying new things? - Do you want to reimagine the relationship structure between your business and customers in a new way? - Are you looking for efficiency and cost savings? - Do you need to innovate to stay competitive and if so, how? And finally, you will want to measure what success means for you and your group. Many innovate for the sake of being innovative vs with a true business goal in mind. Ensure you know what short and long term success look like as you embark on these new initiatives.
-
Here's how you can stand out from competitors and differentiate your brand as a leader.
There is often often very little differentiation between brands. Products and services are continually evolving and one toothpaste is not necessarily better than another but the narrative and story that each brand can tells is what it can own, uniquely. Ivory soap built its brand on having the purest, cleanest soap on the market despite being extremely similar, chemically, to other products on the market.
-
What are some creative ways to use social media to promote your brand without coming across as too salesy?
People reward authenticity. Don’t make the assumption that they don’t know when you are selling to them. Show them respect as smart consumers and focus on the why and the how the product solves a problem and they will come along for the ride.
Activity
-
MoonPay President Keith A. Grossman with Kevin O'Leary on investing in innovation in the age of AI Christie's Art & Tech summit
MoonPay President Keith A. Grossman with Kevin O'Leary on investing in innovation in the age of AI Christie's Art & Tech summit
Liked by Sam Ewen
-
We had the pleasure of going deep on innovation and creative storytelling with Justin Breton from Walmart on the Gen C podcast this week. Justin is…
We had the pleasure of going deep on innovation and creative storytelling with Justin Breton from Walmart on the Gen C podcast this week. Justin is…
Shared by Sam Ewen
-
NFTs and blockchain-based gaming are transforming the way we connect with pro sports. An opinion for #GameFiWeek, sponsored by Catizen:…
NFTs and blockchain-based gaming are transforming the way we connect with pro sports. An opinion for #GameFiWeek, sponsored by Catizen:…
Liked by Sam Ewen
Experience & Education
-
CoinDesk
View Sam’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Volunteer Experience
-
Board Member
Soapboxx
- Present 3 years 8 months
Civil Rights and Social Action
Board Member of Soapboxx. Soapboxx is a media company founded on the idea of turning videos from your supporter base into a video collaboration and distribution network. Started out working with Biden campaign as well as organizations like Planned Parenthood and Color of Change, Soapboxx is broadening out its service base. I strategically advise on areas from growth and impact to marketing and awareness.
-
Advisory Board
BreachQuest
- Present 3 years 6 months
Advisory role in the development of a top tier cybersecurity services and product company.
-
Publications
-
How Nars is bringing modern luxury to social media
Digiday
At the peak of NARS cosmetics’ most recent social media campaign, the associated hashtag was mentioned in 30 tweets every second. ‘Breakthrough,’ and is the latest example of the experimental campaigns that set NARS apart from competitors on the leading platforms.
Other authors -
-
Digitizing the Space: The Future of the Store
Luxury Marketing Institute
-
The Rise of the Robot Pitchman
Mashable
See publicationAt one time it seemed like everywhere we looked we were seeing some animated baby mouth trying to sell us something. If it wasn’t a baby, it was an animal. We couldn’t trade stocks, buy insurance or sign-up for phone service without having some ridiculously cute, but somewhat creepy uber-intelligent and anthropomorphized being whispering tag lines into our brains.
Recently, it feels like the tide is starting to shift, and no, those babies are not growing up into spokestoddlers. The…At one time it seemed like everywhere we looked we were seeing some animated baby mouth trying to sell us something. If it wasn’t a baby, it was an animal. We couldn’t trade stocks, buy insurance or sign-up for phone service without having some ridiculously cute, but somewhat creepy uber-intelligent and anthropomorphized being whispering tag lines into our brains.
Recently, it feels like the tide is starting to shift, and no, those babies are not growing up into spokestoddlers. The current must-have ad accessory is going a little more high-tech. -
Sam Ewen speaking at Creativity and Technology
AdAge
See publicationSam Ewen, CEO of interference Inc. and Supertouch Group surveys some the most fascinating Kinect hacks, augmented reality experiences and 3D projection mapping in the brand space, and elsewhere, at CaT New York.
Projects
-
AT&T AdWorks Lab
- Present
The AdWorks lab is an interactive media lab and presentation room, allowing AT&T to showcase it's suite of consumer data and marketing services.
Other creators -
Organizations
-
Bitten
Advisor
- PresentThisIsBitten.com
-
Correlate
Advisory Board
- PresentCorrelate.io
Recommendations received
1 person has recommended Sam
Join now to viewMore activity by Sam
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Sam Ewen in United States
-
Sam Ewen
Product Manager at Wing
-
Sam Ewen
Student at Palo Alto High School
-
Samantha Ewen
Account Executive at iHeartMedia |Marketing Strategist
-
Samuel Ewen
Director at Ei
8 others named Sam Ewen in United States are on LinkedIn
See others named Sam Ewen