Samantha Tomaszewski

This year, campaigns will fight for attention across all forms of media, but direct mail remains one of the most trusted forms of political communication. Learn more about how to leverage this powerful tool with Prisma. https://lnkd.in/eSEkq4hy

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Substacks are redefining media landscapes and empowering writers. Our experts weigh in on how they’re impacting targeted audiences and facilitating direct connections between writers and readers while fostering a sense of community and engagement. Click to read how to partner with influential voices to amplify your brand’s message and drive conversations. Learn more here: https://bit.ly/3VuKGhZ #Substacks #PRStrategy #JournalismTrends

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🎯 The ad tech industry's outdated metrics? Not for us! Explore our new Currency of Impact tool, co-produced with the Reynolds Journalism Institute, and learn how we're reshaping the advertising landscape for Black and Brown news publishers. Check it out here: https://lnkd.in/eERYtCmX #URLimpactracker #tools #mediabuying #currencyofimpact #blackandbrownaudiences #bipocmedia

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What's it like inside newsrooms adapting to the evolving landscape of public service journalism? Join Chabeli Carrazana  of The 19th at #INNDays24 to hear firsthand how orgs consider factors like mental health and identity that influence the reporting process.

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New from me: The House Judiciary Committee has been intensifying an antitrust probe into the Global Alliance of Responsible Media and its members, which includes major advertisers, agencies, and platforms. The Committee alleges GARM's members have been colluding to defund conservative media. While the ad industry insiders I spoke to felt the allegations were without merit, they are concerned about the chilling effect the probe -- and its numerous document and interview requests -- could have on GARM's work around brand safety and online misinformation. Read more over at Business Insider #garm #brandsafety #advertising #gop https://lnkd.in/ePpYBcRa

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In this episode of Unpolitics, host Ben Kaplan talks with Macon Phillips, founder of Starling Strategy and former Deputy Director of New Media for President Obama's campaign. They discuss Macon's journey from Howard Dean's campaign to shaping Obama's digital strategy. Learn about the evolution of digital media in political campaigns, the transition from campaigning to governance, and the innovative strategies Macon used at the White House and State Department. Tune in to the full episode now: https://lnkd.in/dU9CGBbY #Unpolitics #MaconPhillips #ObamasCampaign #HowardDeansCampaign #DigitalStrategy

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“I avoid the news.” – say 36,000 people surveyed worldwide by Reuters Institute for the Study of Journalism. How do you tell your story, no matter how sombre it may be, without turning audiences away? 314 media leaders shared their plans in a Reuters Institute 2024 survey, (with some helpful tips from us about how to action these): 💡 Better explanation of complex stories ↳ Break big numbers or innovations down into relatable content. Measure change in lives affected rather than in degrees Celsius. 💡 Solutions/constructive journalism ↳ Talking about problems inspires hopelessness, doom and gloom. Talking about solutions inspires hope. 💡 More inspiring human stories ↳ People relate to people. Show faces, names and voices of the people involved, affected or influential in your work. 💡 Simpler language/accessible formats ↳ The average American is considered to have a readability level equivalent to a 12 to 14 year old. Use that as your test - and remember simple doesn’t mean dumb. 💡 Diverse presenting reporting team ↳ We live in an interconnected and diverse world. Your stories need to reflect that reality. Bring in diverse perspectives to both appeal to more audiences and strengthen your communications.

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The Hearst DevHub continues to focus on building practical AI-powered tools for our local newsrooms, and we're excited about our latest initiative: Emcee, a quiz-generation engine. 🧠 Emcee (M.C. = multiple choice) is built on the back of our newsrooms' reported, edited and vetted work. No hallucinations here. We scrape our most popular stories, use gen-AI to turn the stories into a multiple-choice format, spin up one of the DevHub's interactive Quiz templates, and alert the editor, whose job is to read through the questions and answers, edit for taste and accuracy, and then publish the quiz manually. No direct publishing to the web; a human is in the loop and in control of every piece of content. We're live in our (Albany) Times Union, Hearst Connecticut Media Group and Houston Chronicle newsrooms, with more programs on the way. The newsrooms are smartly taking this quiz tech and turning it into a weekly program to engage new readers. Win-win. Check out paywall-free examples, and if you're in New York, Connecticut or Texas, test your knowledge: ❓ Albany: https://lnkd.in/efbA-ekJ ❓ Connecticut: https://lnkd.in/eFy7_jUu ❓ Houston: https://lnkd.in/eFTeRDGK

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We were not content to just talk about the lack of diversity in advertising, so we set out to solve the problem. On the heels of recent article by The New York Times asking "Why is Advertising Still So White?", we are proud to highlight our longstanding efforts to challenge the status quo. Learn more about our non-profit externship program at https://hubs.ly/Q02DYLPl0

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Today’s #media environment moves at a breakneck speed. Journalists and media organizations are under constant pressure to deliver accurate, timely coverage. With #publicpolicy affecting nearly every aspect of our lives, having a sophisticated tool to monitor these changes is crucial. Gaining a comprehensive view of #legislation is essential to providing comprehensive coverage. Plural is an invaluable resource for media organizations, equipping #journalists with advanced tools to enhance their #research and reporting. Learn more 👇 https://hubs.li/Q02G4l670

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Here's how Jenn Lyles is staying connected with Gen-Z. 📱 One of Jenn's initial viral Tiktok videos revolved around her candid discussion about choosing to be child-free. Despite people's assumptions, she actively serves as a youth group leader, gathering all the dirt on which social media apps the younger generation is using. 🕵️‍♀️ What's your preferred social media platform? 👇 Charlie Parker Rustam Irani Jonathan Alexander Bryan Kofsky #chatwithcharlie #podcast #podcasting #marketing #socialmedia #TikTok

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Labor shortages and mounting hurdles for sponsoring foreign workers justify adding a streamlined pathway to green cards for jobs in a broad swathe of industries, employers and immigration advocates say. The Labor Department asked the public to weigh in on possible revisions to “Schedule A” designated occupations in response to the White House’s executive order on advancing artificial intelligence technology. The late date though means actual regulations are unlikely to be finalized before the end of the administration. #immigration #labor #greencards

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Four years after the murder of George Floyd sparked a social injustice movement that caused advertisers to make commitments to improve industry diversity, companies appear to be reversing the promises they made. Several issues are at hand: cuts to internal DE&I departments at ad agencies; layoffs disproportionately affecting people of color leading to a decreasing number of diverse executives and employees at agencies and marketers; and marketers scaling back on hiring diverse vendors, suppliers and running advertising that targets diverse audiences. “There is a panic or fear that’s happening,” said Darren Wesley Martin Jr., founder and chairman of integrated marketing firm Streamlined Media & Communications and founder and CEO of its subsidiary, Bold Culture, an inclusive marketing and workplace development consultancy. “People don’t want to be canceled. The influx of DE&I programs, in ideology and investment financially into certain groups, was a lot [in 2020]. And it was impactful. What we’re seeing is a backlash to that.” Some of the 2020 commitments agencies and brands made now feel empty and many people who Ad Age spoke to for this story expressed frustration over what they see as the industry moving backwards on DE&I. Read the full story here:

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📣Listen up, marketers! DISQO just dropped fresh TikTok Advertising #insights. 📱 The social platform has remained front and center for short-form video ad dollars due to its diverse and loyal audience - despite the looming ban. Our new report covers: 👉 The demographic makeup of the TikTok audience 👉 Receptivity to current ads on TikTok 👉 Behavioral impacts of TikTok content 👉 Where consumers might go if TikTok is banned in the US Download it now for the data-driven #insights: https://hubs.li/Q02BJY4B0

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As I approach my third month at The Baltimore Banner, I have been thinking a lot about defining success. A mentor offered the following thoughts: For reporters, it is much easier to define success. Editors often need help seeing that their goals should be quite different than their reporters'. They need to see each of their reporters as individuals with different strengths and weaknesses. So editors need to meet each reporter at a different place and help them improve, and hopefully, thrive. Sometimes that means focusing on reporting or writing skills, sometimes it is helping a reporter figure out how to cover a beat, or how to distinguish their work from the competition. Editors of course are key to guiding coverage, whether it's breaking news or a more conceptual beat, when the goal has to be finding the front edge of the topic (for an education reporter, that might be new trends in teaching and for the city hall reporter it might be who are the emerging power brokers.) When it comes to editing copy, editors have to avoid rewriting stories, which can completely demoralize reporters, but they also can't send along stories that are confusing or take too long to get to the point. It takes awhile for editors to figure out that sweet spot between improving copy but not just rewriting it the way they would have written it. The hardest part of editing is probably dealing with difficult reporters and there is no easy answer for that. The only part of running a newsroom that I could advise on is running the coverage and for me, that was always driven by focusing on the big news of the day. You have to make sure that editors have put enough staffers on the big stories and are looking across the news cycle, e.g. what will we have to publish first thing tomorrow, and make sure some people are trained on the bigger, deeper questions that take a few days to report. If you are clear on your top priorities each day and the newsroom aligns behind those, then the smaller stories will take care of themselves. You will be judged by how the Banner did on the big things, not the small things.

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When the American Journalism Project launched five years ago, our mandate was to create the conditions for community-led nonprofit news organizations to sustainably provide the journalism our democracy requires. Today, I’m pleased to share our 2024 Impact Report, a look at the progress we’ve made since our inception. In the five years since our launch, we’ve raised $175 million from national and local philanthropy, and built a portfolio of 44 nonprofit local news organizations —  diverse in size, scope, reach and leadership. Some highlights from the report: -In the last year alone, our portfolio of 44 grantee organizations generated $86 million in revenue — a 36% increase over their 2022 revenue. -Year over year, the organizations in our portfolio are seeing a 58% median growth. -And this growth is leading to more journalism – last year, our portfolio of grantees employed 568 editorial and newsroom staff – an 18% increase over 2022. Organizations are growing, diversifying their revenue, adding journalists, and strengthening their communities. I’m proud of the progress the portfolio has made, and remain clear-eyed about the future. This report sheds light on how far we’ve come and sets the stage for what’s ahead. I hope you'll take a moment to read it. https://lnkd.in/eipwwhxN

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