“Ruth Hartt is an incredible thought leader in the arts. My organization has worked with her several times over the past 6 months to present webinars and conference sessions to orchestra managers, and each time we have gotten rave reviews from our members. One attendee told us hers is the best webinar they have ever attended. Ruth’s insight into how arts orgs can connect to the outsiders and center the needs of their audiences and communities is what we need to hear as a sector right now. Ruth is informed and data driven and she pays attention to what is happening in the field at large. She is also personable, prepared, and easy to work with. I would encourage any arts leader to listen to what she has to say. ”
About
"Ruth has an extraordinary vision for arts marketing, and the arts sector needs it NOW."…
Contributions
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How do you communicate your arts organization's mission and impact to the public and stakeholders?
Mission statements are lovely, but if consumers don't know what your product or service can do for them, they won't buy it. This applies to nonprofits and arts organizations too. If you haven't identified what problem you're solving for your target customers, you won't be able to attract the right customers, cultivate long-term loyalty, or communicate your impact effectively. You've got to clarify your value proposition: 1) What's the problem you're solving? 2) What's the outcome you're promising? 3) What differentiates your organization from those who promise that same outcome? 4) What evidence proves you can provide that outcome? Only then can you effectively communicate your impact and demonstrate why your organization MATTERS.
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Here's how you can stay relevant in the ever-changing music industry.
According to the NEA, opera audiences have declined 77% since 1982, and classical music audiences have dropped 65%. Clearly, consumers are seeing less relevance in these genres. If you're a classical music organization that wants to reclaim its relevance, you've got to stop driving away potential patrons with egocentric marketing that ignores them. The only way to be truly relevant is to start centering the customer and what THEY value most. In other words, stop focusing on the features of your product rather than the benefits or outcomes (think event marketing and artist worship.) Show Outsiders that your offerings can help them with the struggles they face in their everyday lives, and they'll start seeing you as relevant again.
Activity
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Five Essential Books for Building a Culture of Innovation: Creativity, Inc., by Ed Catmull. Unlike many writers on innovation, Catmull has…
Five Essential Books for Building a Culture of Innovation: Creativity, Inc., by Ed Catmull. Unlike many writers on innovation, Catmull has…
Liked by Ruth Hartt
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Work on a Weekend? But Make It A Win! 🎗️ On Saturday I ventured back to Melbourne Business School to present to the 60+ Executive MBA students of…
Work on a Weekend? But Make It A Win! 🎗️ On Saturday I ventured back to Melbourne Business School to present to the 60+ Executive MBA students of…
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Question for the 4,000+ arts leaders following me here: What is the number one thing you want to know about pivoting from product-centric to…
Question for the 4,000+ arts leaders following me here: What is the number one thing you want to know about pivoting from product-centric to…
Posted by Ruth Hartt
Experience & Education
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Culture for Hire
View Ruth’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Membership and Communications Chair, Boston Chapter
National Association of Teachers of Singing (NATS)
- 3 years
Arts and Culture
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Administrative Intern, Arts Centre Group
LICC - The London Institute for Contemporary Christianity
Arts and Culture
Courses
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Intercultural Relations
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Principles of Management
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Honors & Awards
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1st place, the American Prize for Vocal Performance in Art Song
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2nd place, the American Prize for Vocal Performance in Opera
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Pi Kappa Lambda
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National music honor society
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1st place, Classical Singer University Competition (Boston region)
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1st place, Fingerlakes NATS Song & Aria Competition
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1st place, Maine NATS Song & Aria Competition
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3rd place, Emily K. Rand Competition, Portland Rossini Club
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Finalist, Career Bridges Competition
Schuyler Foundation
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Finalist, Connecticut Opera Guild Competition
Connecticut Opera Guild
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Finalist, Peter Elvins Competition
Peter Elvins Competition
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
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Italian
Elementary proficiency
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German
Elementary proficiency
Recommendations received
6 people have recommended Ruth
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