Rosa Liberman Wachs

"Ticket prices are just astronomical right now," said David "5-1" Norman, an industry veteran who has toured with Prince, Green Day, and Alicia Keys. Why? Artists have lost their main revenue stream. Music and album sales Platforms like Spotify and Apple Music don't paint the full picture. No one knows what a certain amount of streams equates to. It's not an accurate depiction of what an artist is actually making. So where has the artist turned to to make up for this loss in revenue? Live Events. They have lifestyles to upkeep, and albums to produce and so they've got to make it back somehow. But who bears the cost? The event promoters and the fans do. Promoters are taking on even more financial risk to front these artist requests and simply to break even they have to charge the fans extortionate amounts of money. I mean the average ticket price for a Taylor Swift concert is over $1000. It becomes a financial planning decision to watch your favorite artist live. The current model is broken. How can we change this? By ensuring that everyone wins. That's what we're doing at AAA. https://lnkd.in/gZ29wVuA

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** Edit 5/7/2024: For an expanded reflection, you can check out my blog (~11 min. read or ~20 min. listen narrated by me & linked within): -- https://lnkd.in/eMtrD2rS ** Yesterday I ran the Hoag Orange County Marathon, and before you ask, no, unfortunately “Hoag” is not short for “hoagie.” It was my fourth marathon and the marathon in which I wanted to dismantle a mental roadblock I had been carrying regarding my potential finish time: could I run this race in under four hours? My three previous marathons resulted in two 4:45 marathon finishes (my first two races in Barcelona, Spain and Wexford, Ireland) and a 4:30 finish in Chicago. Although I still believe the most important result in a marathon is to show up and finish healthy, I couldn’t help but wonder if, having now completed the 26.2 mile journey three other times, I couldn’t finish just a little bit faster. Although the marathon race happens on a single day, it is not a one-day affair. Months of behind-the-scenes preparation go into the effort that culminates in a single test of 26.2 miles (and all those glorious celebration photos we love to show off). Months of early mornings, sore muscles, deep sleep, and carbo-loading. Months of wondering if you’re preparing enough for race day. Months of figuring out how to fuel/eat/hydrate while running for hours on end. Months of trying to avoid injuries or setbacks. Months of anticipation and anxiety and, most importantly, excitement. Preparing for and running a marathon doesn’t feel entirely unlike the job search process in which I still currently find myself. I am consistently putting in the effort for job applications, keeping myself healthy and curious about the future, tending to any short-lived setbacks I endure, and balancing anticipation and anxiety and, most importantly, excitement. Like in marathon-training, the better prepared I am, the better the odds of achieving my goals. I believe life’s big events are an accumulation of several small decisions. Marathon-training has taught me that if I keep putting in the work, eventually I will see the results I want. I apply this philosophy to everything I do in life, including the job hunt. I hope the small choices and adjustments I make on a daily basis will add up to great things. And in case you were curious about my result yesterday, I did it! I trusted myself and my preparation, broke the four-hour mental barrier, and set a new personal record, finishing in 3:57:58. #opentowork #copywriter #hireme #marathon

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The future of live music is in good hands.

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Easterseals SoCal is taking over! Our "Disability is Not a Dirty Word" PSA campaign is up on the CNN Business homepage today! Check it out and stay tuned for our official social media launch next week: https://lnkd.in/exBmvfA #CNN #CNNBusiness #DisabilityIsNotADirtyWord #SayDisability

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It's Blue C's 3rd installment of Casual Fridays on location at Wahoo's Fish Taco. We couldn't pass up the opportunity to recap the American Advertising Federation Orange County's #ExperientialMarketing panel this past Wednesday at Rivian Theater. Top Takeaways: 💡Listen to your core customers/fans to identify what interests them and what they are passionate about. Create an experience that feeds their passion, not one that pushes a sale.  💡" Show up and surprise people." – Tony Caravano, Sr. Director of Experiential Marketing & Customer Engagement 💡It doesn't matter – B2C or B2B, large budget or minimal funds – create an experience for your target audience that delivers value in a more personal way. If you went, what did you take away from the event? What other topics, verticals, or technologies would you like to be explored via future @AMAOC events? Share.

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When you appear in public…always appear as a peer to the major brands. This is a powerful signaling move for a low awareness brand. It’s the right kind of cocky. Just got my Barbacoa breakfast tacos at Snooze an A.M. Eatery near UC San Diego in La Jolla. “Want hot sauce?” “Yes,Ma’am” She puts Yellowbird® on the counter first. Then Cholula. F*%k Cholula That’s the power of restaurant placement in the right zips…you’ll show up branded as a peer, not an insurgent. #startups #business #entrepreneurship

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STEVE! is Steve Martin's two-part doco about his journey from Orange Country Calif. to NYC, via Disneyland and Hollywood. What a story - and what a masterclass in what lands and what doesn't in storytelling. Here are my 5 takeaways - deeply relevant in any brand story you are telling. (You're welcome!) 1️⃣ Every story needs conflict + resolution. (Note: The doco is subtitled 'A documentary in two pieces'. Brilliant. Hooks you in right from the start.) 2️⃣ Old diaries, letters and photographs are fabulous source material. They capture insights, memories in veritas, and tiny details long forgotten. They are the pathway to the soul. 3️⃣ Derivative is boring, and audiences smell it. Fresh, new and authentic sells. 4️⃣ Hold back. Always hold something back. So much more is revealed about someone who holds something back, than the person who bares their soul. 5️⃣ Insight is only gained when looking back at life at a distance. Hindsight is 50-50. The dots join themselves. Contemporary navel gazing is just that. #storytellingforbusiness #storytelling #storyconsultant #dowhatyoulove #masterclass 🎞️📽️🎬🎥 Pic: AP

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I love Public Relations and the diverse skills it encompasses, from advertising and marketing to media relations. However, it's crucial for companies to recognize that while PR professionals are capable of many tasks, it doesn't mean we handle all of them. Our primary role is to engage with the gatekeepers of your audience and the media, not to directly market or advertise. Remember, a successful PR strategy focuses on building relationships and enhancing your brand's visibility through strategic communication. #publicrelations #communication #marketing

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URGENT NEED TODAY! Do you purchase tickets to concerts and theater? Did you know that fraud and deceptive resell practices are on the rise and it's easy to get taken? Together, we can make real change in the future of live entertainment. The ticket-buying process is a nightmare. You’ve been price gouged, sold fake tickets, hit with hidden fees, deceived into paying higher prices on fraudulent websites, and more. Well, those predatory practices hurt us too. It’s time we all take a stand. This July 9th, we urge you, our friends, neighbors, fans, and supporters, to join us in support of the Fans First Act. Here's why Congress acting on these bills matters: They prohibit the sale of speculative or fake tickets, so you never show up to an event with a fake ticket in hand, only to be turned away at the gate. They ban deceptive marketing practices that trick you into buying illegitimate or non-venue sponsored tickets. They guarantee up-front pricing so you see your total cost, including any mandatory fees, from the moment a transaction begins. They ​​provide for clear penalties and state and federal enforcement so predatory resellers are held accountable. This is not just about fixing ticketing; it's about restoring transparency and safety to an industry that we all hold dear. Let’s take action together. On July 9th, visit the “Fix the Tix” website and fill out the form that lets Congress know you want them to fix Ticketing.  https://lnkd.in/gmQdJKwt Thank you for your unwavering dedication to organizations like mine. Together, we can put fans first. 

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#WallStreet's reaction to #Disney's earnings is yet another example of the ills facing the media space. For many years, the focus was on blindly spending to unlock growth. That did not work and the focus then shifted to cutting costs. Now it seems like WS is now starting to reject that approach as it has not led to top-line growth. It's now clearer than ever that the industry needs new approaches to figure out to smartly and efficiently generate new areas of growth. It's not going to be easy as the industry will need to fundamentally change how it does business. But this is now seemingly the only option on the table, and I think that this change requires a changing of the guard at the top of these media companies to bring new ideas to the table and more importantly new ways of thinking. The status quo is no longer an option. https://lnkd.in/guVX_rCe https://lnkd.in/guVX_rCe

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DBA is joining forces with UTA Creators. UTA Creators is the new powerhouse division at United Talent Agency that brings together four separate agency groups to better service talent, brands, and platforms within the creator economy. DBA will continue to operate as a separate management company, but will collaborate closely with the Digital Talent, Gaming and Esports, and Audio teams to leverage resources and expertise to adapt and meet the needs of increasingly multihyphenated talent. DBA CEO, UTA partner and Creators co-head Raina Penchansky highlights how the formation of the division “further proves [UTA’s] steadfast support of digital creators, who are now some of the most sought after talent in the industry and a vital force behind both businesses.” Read the full feature here: https://lnkd.in/gdjNmaw4

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Generating content for a brand doesn't have to be painstaking. Restoration Healthcare in Irvine is taking a new approach to treating patients with complex conditions, and needed to clearly communicate what patients can expect. We sat down and walked through the questions their patients and prospective patients asked them. From that time, we were able to film over thirty videos in two days. Those videos combined with photos taken during that same time provided a year's worth of content and have been recycled as blog posts, social media posts, email campaigns, and website content. Our team will help you create a year's worth of content in two days. Contact Whole Brand Agency Today! #healthcare #marketing #content

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More than 250 artists, including Billie Eilish, Green Day, and Sia, have endorsed a letter urging the Senate Commerce Committee to pass the Fans First Act, a bill aimed at reforming the live event ticketing system. Introduced by a bipartisan group of senators, the legislation seeks to enhance transparency, protect consumers from fraudulent or exorbitant ticket prices, and punish illegal ticketing practices. The push for this reform is spearheaded by Fix the Tix, a coalition that includes the National Independent Venue Association and Eventbrite. This is in response to myriad issues within the ticketing industry, highlighted by recent problems during high-demand events like Taylor Swift’s Eras Tour. The bill is part of broader legislative efforts to address unfair practices in the ticketing market. #tickets #concerts #liveentertainment #boxoffice #legislation  https://lnkd.in/ddMNDWeg

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My latest on Boing Boing.

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