Ron Zaras

Kudos to Grace Kerber and the Mohawk Chevrolet marketing team for doing everything every marketer aspires to do ✨ Their TikTok series, "The Dealership" is the spoof of "The Office" that we didn't know we needed. Brilliant, hilarious, and wildly entertaining. (Mohawk Chevrolet, never fire this team. But also if you do — send 'em to Carter House Copy!) #marketing #marketingstrategy

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Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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My thoughts on how mass-market car brands can maintain their advantage, along with a brand strategy and campaign ideas for Honda Cars. #AdvertisingAndBrandCommunications #MassMarketCarBrands #HondaCars #HydrogenFuelCellCars

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https://lnkd.in/gH_8jamq An alternate view would be the need to maximize revenue on a high series vehicle, to spike exclusivity, while they can only produce it at lower than expected volume.

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Brand extension gone wrong? Coming off of the controversial extension of the Mustang brand into the EV space (with the Mustang Mach E), Ford Motor Company has found itself in hot water with brand loyalists again with their recent unveiling of the new Ford Capri (another 4-door EV). Loyalists argue that these moves have sullied the legacy of Ford's iconic Mustang and Capri brands while sales may suggest otherwise (2-door Mustang sales remain steady while the Mach-E was one of the top 5 best-selling EVs in the US in 2023). What do you think? #brandstrategy #strategy #mustang #capri

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🚗✨ Check out the amazing results from our recent Facebook ads campaign for our car wash business in sunny San Diego!    🚀 We're thrilled to report that we achieved an incredible cost per lead of only $0.29, meaning each click can potentially turn into a customer. If you want to drive traffic, expand your customer base, and maximize your ROI, Facebook ads could be a game-changer for your business.    💪Are you ready to see your business shine like never before? Do you want to effortlessly turn clicks into loyal customers?   👉Let's get in touch and discuss how we can help your car wash business achieve similar success. Don't miss out on the opportunity to elevate your marketing strategy!   ⭕Whatsapp: +8801793616949 ⭕Email: anikray949@gmail.com ⭕Instagram: https://lnkd.in/gX7iQSiT #DigitalMarketing #FacebookAds #LeadGeneration #CarWashBusiness #SanDiego #MarketingSuccess #BusinessGrowth #CustomerAcquisition

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"Cinema is a matter of what's in the frame, and what's out." Scorcese could apply that to just about anything. Well, anything that matters. Anything we appreciate enough to talk about, analyze, even obsess over, because it just hits. Getting in-tune with what should matter is a skill unto itself. But then taking that next step of what doesn't; what needs to find its way out of the matter at hand, because it's not only inessential, it's actually taking away from the things that do matter. That there, is some next level.

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"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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Our cultural roots? They're like our unique language, do you agree? They speak volumes about who we are and where we come from. Whether it's through food, music, or traditions, our culture is how we connect with each other and the world around us. Our cultural language is always evolving, influenced by new experiences and interactions. It's what makes us who we are, shaping our beliefs, values, and how we see the world. For Gen-Z culture is not always tied to their personal heritage either: https://lnkd.in/gzKdMKRR #CulturalLanguage #Identity #Diversity #CulturalIdentity #CulturalHeritage #DiversityandInclusion #CulturalExpression #CulturalAwareness #GlobalCulture #CulturalValues #IdentityInCulture #CulturalConnections #CulturalUnity #genz

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Always a pleasure having Christopher Chen from Keynes Digital in our Strand Marketing office today. What they are doing in the programmatic CTV world is second to none. Finding people and companies you appreciate working with is incredibly important. See you at #ASE! Ethan Wright Jocelyn (Hein) Uhls #ctv #performancemarketing #digitalmarketing #affiliatemarketing #partnership #partnershipmarketing #collaboration #retentionmarketing

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Great insight and perspective. We can’t rely on local giants to support us creatively. The world is getting smaller as we get more connected through exponentially growing tech. We have to adapt and find creative solutions to survive and thrive in the creative industry via seeking out new global customer bases, leveraging AI, and integrating education as a means to build the next generation of creatives. It’s a sad thing but we can’t dwell on it and become victims. Be the change. That’s what we are doing at Scrptr Agency. 🙏🏽

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Say ❌ FOMO - (fear of missing out) Driven Marketing! The DCC (Dallas Cowboy’s Cheerleaders) organization relies heavily on its exclusivity to keep attracting new members year after year. After all the brutal training, dancers aren’t even allowed to keep their made-to-measure uniforms and famous boots. Why? My guess is that it feeds into the allure of the group’s exclusivity because the uniform is deemed so “valuable” that it should remain protected within the organization. Taking away this reward at the end of the event creates a sense of loss (FOMO), driving many to try again year after year without the organization having to spend a lot of money or effort in recruiting. Here’s my marketing takeaway from this show: exclusivity is a corporate construct that creates FOMO in consumers, making them want to keep spending their money and time on them. In today’s world of consumption, true exclusivity doesn’t really exist. So, if any brand claims their product or service is something ONLY they can provide and you will never get this “benefit” anywhere else, it’s a red flag and lazy marketing tactic! Given the issue of overconsumption even though many of us can’t really afford to spend so much, consumers need to be educated on recognizing which brands are worth their investment. That’s why many brands and organizations are now moving away from hard-selling, product-based marketing to a softer, brand-focused approach. This approach prioritizes the well-being of the community, transparency of the brand and its products (including listing both pros and cons), and a more personal touch where founders are at the forefront and connect with their clients. In the case of DCC, I hope the girls who struggled with their mental and physical health on the show realize their worth and choose to join many other prestigious dance organizations that rightfully compensates their time while creating a more positive and less taxing environment for them. We won’t see a change happening if these corporations don’t feel the pressure from its consumers. Feel free to agree or disagree in the comments!😉

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#FeatureFriday | We’re excited to share our recent campaign for AutoVentive, showcasing their sponsorship of Niece Motorsports and NASCAR truck driver Bayley Currey (No. 41)! By harnessing the power of geofencing technology and compelling video content, we elevated AutoVentive’s brand visibility and engagement in the competitive motorsports landscape by delivering mobile ads to fans at the race. Our strategic placement ensured the ads reached the right audience at the right event with a modest ad investment. Here are the impressive results: 🖱️ Click-Through Rate (CTR): Soared to 2.75%, surpassing the industry benchmark of 1%. 🎬 Video Views: Reached an incredible 6,280, captivating audiences with engaging content. ⬆️ Impressions: Tallied up to 22,210, amplifying brand visibility and recognition. #Geofencing #DigitalMarketing #ClientSuccess #TeamJSMM #Innovation #NASCAR #AutoVentive #BrandVisibility #MarketingExcellence

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Happy Mother's Day to the multitasking heroes who make it all happen! 🌟 Your creativity, resilience, and unwavering love light up our world. #mothersday #mothersday2024 #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024 #smallbusiness #smallbusinessowner #smallbusinessmarketing #smallbusinesstips #smallbusinessgrowth #entrepreneur

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Learn to create Tik Tok influencer content that cuts throught the clutter with these great tips and tricks from our very own Danielle Collins. https://lnkd.in/gvFeDMEs #TheGrowthAccelerator #Growth #TikTok #Creators

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Ask! Asking your team what they need, listening to them and responding is the simplest way to improve flow. Please note, I did not say the dreaded word: productivity! We are people, not machines. And if we want to know how people work best, it helps when we ask them!

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