About
🔭I’m currently looking for my next…
Articles by Rob
-
Harmony in the Hustle: Creating a more customer-centric release process
Harmony in the Hustle: Creating a more customer-centric release process
By Rob Atkins, MBA
Contributions
-
You’re a product marketer. How can you make the most of social media management tools?
Make sure that beyond your content "pushes" to various platforms, that you're also monitoring Q-and-A sites or community forums that might be appropriate for your target audiences. For example, checking Quora posts and sub-Reddits for product mentions can often provide unfiltered insights related to how your products are viewed and used.
-
How can product training support new product launches and market expansion?
I'm a big believer in making sure that product training happens at least a week prior to new feature releases. Seems intuitive but I've seen too often customer-facing teams learning new features at the same time customers are exposed to it. Arm your teams in advance to help them guide users on how to realize feature value Day 1.
-
How do you match product marketing with product development?
Product development is about unlocking additional value for the market. Do your broader externally- focused research (competitors, emerging tech, trends impacting your market segments). Supplement that work by identifying existing customers at different stages of the customer journey (new users, advocates, at-risk, etc.) to understand what friction points they experience with your product that prevents them leveling-up on value extraction. Work with Product Dev partners to validate findings with observed user behavior; this provides credibility to your research with Product teams and can help with prioritization on the roadmap.
Activity
-
The best product marketers know more than just product marketing. They also: ✅ Write like a content marketer ✅ Experiment like a growth marketer ✅…
The best product marketers know more than just product marketing. They also: ✅ Write like a content marketer ✅ Experiment like a growth marketer ✅…
Liked by Rob Atkins, MBA
-
Personal-ish update: I launched Holy Shift about a week and a half ago. Episode 1 has cracked 150 listens, and I’ve gotten so many DMs from people…
Personal-ish update: I launched Holy Shift about a week and a half ago. Episode 1 has cracked 150 listens, and I’ve gotten so many DMs from people…
Liked by Rob Atkins, MBA
-
Here are 7 key steps to building sales enablement from scratch: PMMs are being asked to create more sales enablement than ever, and yet working for…
Here are 7 key steps to building sales enablement from scratch: PMMs are being asked to create more sales enablement than ever, and yet working for…
Liked by Rob Atkins, MBA
Experience & Education
-
YCharts
View Rob’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Projects
-
Landing Page Content - "What if" - LRNZ ETF
-
This project was researching and developing some "quick hitters" around how AI and Deep Learning are impacting the world we live in today and moving forward. Delivered content seen in tiles on the linked page.
Other creators -
-
Topical Content - Dividend Investing
-
See projectDeveloped content around the impact dividends have had on long-term equity performance and the attractiveness of dividend yields vs bond yields in the current market environment.
-
Topical Content (long-form) - Structured Outcome ETFs
-
See projectDeveloped theme and content focused on how different upside participation approaches will impact investors' performance in defined outcome ETFs.
-
Product Brochure - TrueShares Structured Outcome ETFs
-
See projectInvestor guide developed in support of new line of funds.
-
Investment Cases - TrueShares ETFs
-
Developed a series of investment cases corresponding with the launches of various new ETFs for TrueShares ETFs. The goal was to create a piece with a bit more depth than a traditional fact sheet while still keeping it at an easily consumable length.
Other creators -
Recommendations received
14 people have recommended Rob
Join now to viewMore activity by Rob
-
And that’s a wrap. 💫 What a privilege to end my time at QA on such a high note. The launch of our new brand, the bright future of blended…
And that’s a wrap. 💫 What a privilege to end my time at QA on such a high note. The launch of our new brand, the bright future of blended…
Liked by Rob Atkins, MBA
-
I chatted with the VP of Investment Strategy at an $83B national wealth management firm. Here’s how he thinks about quantitative vs. qualitative as a…
I chatted with the VP of Investment Strategy at an $83B national wealth management firm. Here’s how he thinks about quantitative vs. qualitative as a…
Liked by Rob Atkins, MBA
-
I’ll start my health (or lack thereof) storybook about 15 years ago. Back then, my wife and I were living on a small Texas ranch, and my job was to…
I’ll start my health (or lack thereof) storybook about 15 years ago. Back then, my wife and I were living on a small Texas ranch, and my job was to…
Liked by Rob Atkins, MBA
-
Your one “yes” is coming. It doesn’t matter if you: You were with a company within less than a year You have your open to work banner on. You…
Your one “yes” is coming. It doesn’t matter if you: You were with a company within less than a year You have your open to work banner on. You…
Liked by Rob Atkins, MBA
-
Understated benefit of working from home: it’s easier to go to therapy. When I go to sessions in person, I can flex my schedule around it. When I…
Understated benefit of working from home: it’s easier to go to therapy. When I go to sessions in person, I can flex my schedule around it. When I…
Liked by Rob Atkins, MBA
-
I fired a client because they made fun of my candidates hair. They said, “he looked like he was wearing a helmet. Because of his slicked back…
I fired a client because they made fun of my candidates hair. They said, “he looked like he was wearing a helmet. Because of his slicked back…
Liked by Rob Atkins, MBA
-
Sometimes you just need a little walk and some fresh air. #worklife #quitter #PyschImBack #imback #9to5 #corporate #backtothegrind #DidYouMissMe
Sometimes you just need a little walk and some fresh air. #worklife #quitter #PyschImBack #imback #9to5 #corporate #backtothegrind #DidYouMissMe
Liked by Rob Atkins, MBA
-
SO MANY LEADERS I ADMIRE... 🤩 ... in that GTM list 👇 Humbled, honored and happy to be part of it 🍾 Thank you to Insightly, GTM Partners…
SO MANY LEADERS I ADMIRE... 🤩 ... in that GTM list 👇 Humbled, honored and happy to be part of it 🍾 Thank you to Insightly, GTM Partners…
Liked by Rob Atkins, MBA
-
Them: “don’t you miss working in an office?” Me:
Them: “don’t you miss working in an office?” Me:
Liked by Rob Atkins, MBA
-
College can be a terrific bridge to opportunity, but it should not be a drawbridge that shuts out anyone who doesn’t manage to cross it. “Is…
College can be a terrific bridge to opportunity, but it should not be a drawbridge that shuts out anyone who doesn’t manage to cross it. “Is…
Liked by Rob Atkins, MBA
People also viewed
-
Melissa Todisco
Connect -
Annie Eissler
Connect -
Tom Gardiner
Connect -
Haydyn P.
Connect -
Alexander Harlan
Connect -
Alex Kreutter
Sr. Customer Success Manager
Connect -
Fulvia Fernandez
Connect -
Chris Jillson, Ph.D.
AI Content and Usage Specialist | Prompt Design and Data Curation | Aiding Companies in AI Output
Connect -
Sreya Panuganti
Connect -
Nathan Decena
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More