Rick Penque

Read more about Game Plan & BridgeAthletic coming together at Sportico

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Once again, the PGA Championship did not disappoint! Nearly 5 million viewers tuned into final round coverage on CBS, which came down to the very last putt. Over the course of the tournament, the Nielsen Sports team worked with the PGA of America to help maximize exposure for its sponsors. We analyzed 27 footage hours of brand exposure in real time, enabling the PGA to optimize signage locations and deliver more value to its sponsors. Primary drivers of on-screen brand exposure were Grandstand signage (24%), Tee Billboard (23%), Presentation backdrop (22%) and Tee Fence (18%). Through 3 rounds (round 4 data pending), time on screen for PGA sponsors was up +157% versus the first 3 rounds of 2023. Shout-out to our friends at the PGA of America for investing in data and insights to support their client relationships! #sportsbiz #Nielsen #data #insights #partnerships

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I've talked about the impact that the AIQ.team has in the NFL, but our value transcends beyond just the sport of football - we have a significant presence in basketball, baseball, hockey, soccer and more. With the National Basketball Association (NBA) Finals & Draft right around the corner, our team is looking at this past year's rookie class and the signals the AIQ picked up between the players cognitive scores & performance on the court. 🏀 I wanted to share one in particular: the NBA All-Rookie team outperformed all of the other 2023 NBA prospects in the area of Learning Efficiency (LE). LE is one of the 15 data points the AIQ measures and affects a player's ability to learn technique, strategy, reports, etc. and recall this information readily when needed. Teams that use the AIQ for scouting & talent selection know that LE is a crucial indicator in a prospect's ability to learn the playbook more quickly than their peers and adjust to the speed of the game better than other draftees. As sports evolve to rely heavily on analytics and measuring "between the ears", we continue to provide insights & correlations to our teams to help them select the right talent, develop players properly, and ultimately take the right step to a championship caliber team. #Linkedinsports #NBA #CognitiveAssessment

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Interesting details coming out for the NBA package A, B and C media partners… all this will lead to superstar players earning $60m, $70m and $80m per year on their super max contracts! Check out the article

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This report illustrates the gaps that are often found between "policy" and "implementation." We see examples of this in in other areas including anti-doping and safe sport. One of the solutions is greater accountability. Policies are just words on a page that are ineffective without robust accountability frameworks to affect real change. #sportpolicy #accountability

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How are you building your Brand? The Audacy Podcast network offers incredible advertising effectiveness!

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What’s your strategy or the best strategy you can think of for increasing return on investment (ROI) in sports? 🤔 Last year Ryan Reynolds and Roy McElhenny lost roughly $12 million after investing in Wrexham AFC. Their strategy for reversing the scales was to continue pursuing advancement to a higher league, which came to fruition for the team in April (very well done!🎉). The England & Wales Cricket Board (ECB) on the other hand is "starting to pursue" private investment in The Hundreds teams to be able to compete on a global scale. Richard Gould, CEO, was quoted as saying “We'll be able to make sure we retain and attract all the best players in the world and have a game that either broadcasters, supporters or new fans want to be involved with.” Is the solution to sports organisations’ financial woes and goals only found in on-the-field/pitch performance? My answer is of course no. I am not saying that on-the-field performance doesn’t matter because it does. However, maybe there is an overreliance on this as a strategy for attracting and retaining fans. Not only is this unreliable but it is unsustainable. A terrible example of this is all the high-profile injuries coming out of women’s sports as a result of grueling and brutal scheduling that sees players having back-to-back tournaments. A great off-the-field solution for increasing ROI in sports is using supporter data to increase ticket sales and attendance, the “rocket fuel for any professional sports league.” as Jessica Berman, commissioner of the National Women's Soccer League (NWSL), calls it. Not just tickets but merchandise as well and negotiating sponsorship agreements of higher value. This is something that we have been working on with over 500 sports organisations worldwide. Some of you might already know about the 4 Fundamentals powered by the Data Talks Sports Platform. We wrote a book about this last year and this year we released a course educating and empowering decision-makers in sports about using supporter data to sell more tickets and merchandise and negotiate sponsorship agreements of higher value. We focus on the 4 Fundamentals, which are: 1️⃣ Grow your supporter base, continuously 2️⃣ Collect supporter data with contact information and merge it with your other data 3️⃣ Find out which supporter segments you should target with your campaigns 4️⃣ Send out relevant offerings to those segments in a way that your supporters will really appreciate Again I ask, what’s your strategy or the best strategy you can think of for increasing return on investment (ROI) in sports? Let me know in the comments!

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How well is a partnership defining MUTUAL ROI? I have long been an advocate for motorsports being one of the most under utilized avenues of partnership marketing for so many levels. Few companies have been able to serve a masterclass on how to truly execute and consistently evolve their programs to benefit their bottom line. This is a great read with a few examples if you were ever asking "why" on motorsports. https://lnkd.in/e9rpq4H5 #sportsbusiness #motorsportsmarketing #sportsbiz Athelo Group

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Good to meet Keynes Digital’s most valuable and strategic partner Dstillery prior to the ADWEEK opening party aka #soirée. We also added two more #MediaMeets Golf League players in Patti Boyle, Ed.D., MBA Ryan Perone! Connecticut golf links we’re coming soon! Fun fact: Patti Boyle, Ed.D., MBA has played Pinehurst Resort #pinehurst2 about twelve times! #Cannes #cannes2024 #Cannes24 #CTVAdvertising #CTV #ConnectedTV #PerformanceTV #TV #TVAds #growthmarketing #PerformanceMarketing #BrandResponse

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Want to achieve greatness like Tom Brady? Discover hyperpersonalized services that can take you to the top. Tom Brady, arguably the greatest quarterback in NFL history, could have settled for the standard strength and conditioning coaching provided by his team, the New England Patriots. This team-wide support, while beneficial, lacked the personalized attention Brady sought. It was this desire for individualized care and excellence that led him to work closely with Alex Guerrero, his personal body coach. Guerrero's sole focus was on Brady's physical well-being, tailor-fitting routines and regimens that extended his career well beyond the average shelf-life of his peers. Their partnership was a game-changer, highlighting the power of personalized support. Now, imagine translating this scenario to your professional life. Instead of a body coach, think of a personal recruiter. This recruiter doesn't hire for your company; they hire for you, scouting the market and recruiting top talent on your behalf, wherever your career takes you. You have continuity throughout your career as you change jobs or companies. A leader's success is intricately tied to the quality of their team. Having a personal recruiter means you have a dedicated professional constantly on the lookout for talent that can elevate your team, and subsequently, your success. This person becomes an invaluable asset, ensuring that your team is not just good but exceptional, by bringing in individuals that are the perfect fit for your vision and mission. This approach is the same as Brady's strategy on athlete health and performance. Initially, the idea of a personal body coach like Guerrero was unconventional. Fast forward, and it's a strategy many top athletes have adopted to maintain their competitive edge. The concept of a personal recruiter may seem novel today, but as the corporate landscape becomes increasingly competitive, having one could very well become the new norm for those aiming for the pinnacle of their careers. So, are you ready to give yourself the Brady treatment? #spark #sparkrecruiting #personalizedrecruiting #humanizehiring #performance #hiring #recruiter #recruitmentagency #staffingagency #techagency #tombrady #football #nfl #techhiring

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The CTV/streaming space continues to shake up as more live sports agreements expand to these platforms. Netflix continues to make moves in live broadcasting, now adding NFL games. With this addition, it will now take 7 different subscription services (including cable or YouTube TV) for viewers to watch all of the league’s games. 📺🏈 #media #CTV #streaming #upfronts2024

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This is so unique, access to experts on the ground in sports. In Tech, we always had access to industry analysts to guide our business decisions. However, in sports many analyst groups I used to rely on like Gartner, IDC, don't cover an industry that contributes around 1% to the GDP (yet). Not to mention that sports technology is 🔥 Private Equity are heavily investing, so are large brands. I bet they all have lots of questions. I know a group who just might have some answers ! #sports

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My team has garnered a lot of interest from brands wanting to know not should we be in pickleball but how do we leverage the sport to attract customers? Being in sports marketing for most of my adult life, I decided to share some thoughts for any organization from a start-up to Fortune 500 company on how pickleball can help you! Let me know what you think? #pickleball #sportsmarketing #pickleballpop-ups #customeracquisition #salesandmarketing

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When I was a kid, I always looked forward to reading the sports statistics in the Sunday paper. What were the batting averages of my favorite baseball players? How many points was Larry Bird averaging per game? This was before any sports statistic you ever wanted was available at your fingertips. Since those days, I have really enjoyed learning more about how data is used to tell stories and influence decisions. Today, Inkhouse is launching its inaugural inaugural Inksights: Media Intelligence Report, a data-driven analysis of specific media trends. The first version of this report looks at IPO coverage trends. Here's the teaser: while #AI might be the driving force in B2B technology, it doesn’t play a leading role in #IPO articles (yet!). Please check out the report to learn more about how these insights influence a #communications strategy! Special thanks to data whisperer Sally Brown for compiling this analysis! 🙏 https://lnkd.in/eCfZjD3f

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As we bask in the aftermath of the Masters Tournament, it's thrilling to see how vibrant the golf scene has become. The latest findings from The Pulse of the Golf Consumer report reveal a significant upswing in golf's popularity. 📊 Key Insights: ⛳️123 million Americans engaged with golf last year in various forms, marking a 14% increase over five years. ⛳️An impressive 95% of core golfers are planning to play as much or more in 2024. ⛳️The female golf segment is showing particularly strong growth, with a 25% increase in participation over the last four years. ⛳️Social media continues to be a powerful platform for golf, with over 50 million Americans consuming golf-related content. The momentum in the golf industry is undeniable, and it’s exciting to see such enthusiasm and participation across the board. Whether it’s playing, watching, or discussing, the game is reaching more people than ever. Let's keep this momentum going!

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❓Do you know what your managers want from your visit? In this clip from our latest webinar, I share what we have learnt from listening to and working with managers and area managers during our Ops-ervation visits. 👁️👂🏼 Does this align with what you provide, or what you get? Are you making a difference where it makes a difference, or are you conducting flying seagull visits? 🦤 If you want to know more about how we can work with you to improve the quality of your critical impact visits then please just get in touch. 💻📞✍️ #operationalexcellence #leadershipdevelopment #managementdevelopment #unleashpotential

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📣 MERGE just ranked #20 on MM+M's Top 100 North American healthcare agencies of 2024. Just for fun, as part of the entry, we were tasked with designing a jersey to go along with MM+M's football theme this year. We may have a future in the NFL. 🏈 😂 "In an era where therapeutically transformative breakthroughs and tech-fueled disruption are the norm, the MM+M Agency 100 remains the definitive guide to the ever-evolving world of medical marketing agencies." DM me if you'd like to start a conversation with our MERGE Life Science team of experts. 💡 https://lnkd.in/efJ-Z6BT

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