Richard Czerniawski

Unlocking market access and securing reimbursement are crucial for MedTech innovation to reach those in need. Discover how strategic marketing can overcome these barriers. #MedTech #HealthcareInnovation #MarketAccess #Reimbursement #MedicalDevices https://lnkd.in/gcnx-ry5

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🔥 Manuscripts are among my favorite things we do at Medical Leverage, a communications company. Especially with our approach to content strategy and distribution. Amazing what a difference it can make! Simple things like 🎨 color or even challenging the status quo 🛑 in certain areas can help the audience engage with the information more efficiently. #medialaffairs #publications #medicalpublications

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As a thought leader no one is asking you to meet a deadline. You're setting your own deadlines to create #IP or intellectual property. A thought leader I highly regard, Alan Weiss, posted yesterday that what it takes is discipline and as a behavioral scientist I agree. Setting good habits and a cadence is essential. I find it best to break everything down into steps and reverse engineer their interdependencies. For example, I am currently working on a thesis regarding #Web3 and #DigitalAdvertising, so I attended the IAB TechLab summit to meet thought leaders where I could learn and vet my insights. I'm scheduling a call with a colleague who is a measurement and media guru... Put it all on your calendar, be disciplined about keeping that time blocked for developing your strategic thought leadership. You'll be amazed how much you can achieve and it's much more gratifying to be working ON your business (#strategy) than working IN your business (#tactics du jour).

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The Golden Rule of Effective Dental Marketing In the ever-evolving landscape of dental practice promotion, one fundamental principle stands out: crafting a message that resonates. As veterans in dental marketing, we've observed countless strategies come and go, each promising to be the silver bullet for practice growth. From SEO dominance to PPC campaigns, direct mailers to social media blitzes, the options can be overwhelming. However, the key to successful dental marketing isn't about chasing the latest trend or distribution method. It's about what you're actually saying to your potential patients. The Core of Impactful Marketing At its essence, effective dental marketing boils down to this: creating content and imagery that speaks directly to your target audience, compelling them to reach out and schedule an appointment. This principle transcends the medium, whether it's digital, print, or broadcast. Beyond Distribution: The Power of Resonance While competent marketing firms can navigate the technicalities of Google rankings or postcard mailings, the real challenge lies in crafting a message that cuts through the noise. In a world saturated with advertisements, your marketing needs to capture attention in a split second. Uncovering Patient 'Buttons' The secret to this instant connection? Identifying what we in the industry call "buttons" – those elements that trigger an immediate response from your audience. These aren't discovered through guesswork, but through rigorous market research and surveys. Data-Driven Message Crafting By directly engaging with your target demographic, you uncover their true needs, wants, and values. This invaluable insight forms the foundation for marketing materials that don't just reach your audience, but truly speak to them. The Gilleard Approach At Gilleard Dental Marketing, we've honed this approach over years of experience. Our success stems from our unwavering commitment to market research, informing every aspect of our digital and print campaigns. In the end, the most crucial element of dental marketing isn't the platform you choose, but the message you convey. By focusing on crafting content that genuinely resonates with your potential patients, you'll find that success naturally follows – regardless of the marketing channels you employ.

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Interesting idea posed by this article - CDP success depends as much on the IT team as it does on the Marketing team. Our experience at Ascension helping clients build and implement CDPs would support this argument. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lxxC

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Boeing's journey to restore its reputation offers valuable lessons in transparency, accountability, and resilience. As brands navigate challenges, it’s crucial to rebuild trust through consistent and authentic engagement with stakeholders. Read more - https://bit.ly/3zKvpRI #Boeing #BrandReputation #engagement

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When patients object to treatment costs, citing budget concerns, it's crucial to refocus the conversation on value rather than price. Instead of offering discounts, consider addressing their concerns through understanding and empathy, then guide them towards practical solutions like financing options. For instance, explain how financing can make payments manageable, without compromising the quality of the treatment. #MedSpa #MedSpaMoney #PatientExperience https://lnkd.in/eshAYirv

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May is #HighBloodPressureMonth! If you're still battling high blood pressure despite leading a healthy lifestyle, you may qualify for a clinical trial on resistant hypertension. Take our survey for a chance to win $100 and explore if the study might be right for you!  #Resistanthypertension, #Highbloodpressure, #peoplehealth, #Astrazeneca

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I'm seeing the elimination of Chief Marketing Officer roles as a first cost-saving strategy in digital health and life sciences companies. 😡 See Colin Hung's interview with Drew Diskin, M.S. for additional confirmation. Yes, marketing has to take ownership but sales and executive leadership has to properly resource marketing with people and budget. Nothing could be more destructive for the company than firing a CMO you never gave a chance and to whom you never provided accurate sales pipeline data. #stopstarvationmarketing

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In an era of fierce competition and short attention spans, having a strong personal brand could be your ticket to the heights of success. Read more. https://ow.ly/eanI50SCIZ2 #MarketingLogix #brand #personalbrand #brandawareness

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Impulse shopping is a common occurrence, with almost a third of Americans admitting to doing it weekly. But what are people buying on impulse? Apparel seems to be the top choice, likely due to the instant gratification of online platforms like Amazon and Instagram. On the other hand, planned purchases like vitamins and airline flights are more thought out. Do you agree with this list? What items do you find yourself buying on impulse, and what do you carefully plan out before purchasing?Let's start a conversation about our buying habits! Big thank you to Melissa Conforto and Jordin DeSenzo for the amazing insights, and a special shoutout to Provoke Insights for always providing compelling information. Your hard work is truly appreciated! #consumerbehaviors #impulsepurchasing #marketresearch

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Are you struggling to get your audience’s attention in the MedTech industry? Here’s a hard truth: If you aren’t intentionally implementing effective and sustainable marketing principles, you’re going to continue to struggle. Get to know your customers and deliver exactly what they want with the help of my team’s new white paper: https://buff.ly/4bxlmwm

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Doctors, Do you want to want to get paid for what you’re worth? Not what the insurance company will pay you ( if they pay you)? Learn how to leverage your expertise, and charge your for the VALUE you offer so that you can get back the love of medicine, you sacrificed more than a decade of your life for. If you want to learn how to get out of the hamster wheel, get paid more, attend this webinar to learn how to take your practice to the next level.

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Life science and industry firms must adapt to the changing landscape of ASCs. To build relationships, they need tailored products and services that cater to the shift from inpatient operating rooms to outpatient departments and ambulatory surgery centers. They can start by analyzing trends to design effective engagement strategies for each market and service line. 

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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If you are considering going to a cash- based practice, you would want to go to ASIPP/TOBI 2024. It’s time doctors take back our value and worth. Connect with others who are thriving without insurance.

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Proud to be a thought leader on the Forbes Agency Council. In this article, I talk about the differences between a Vision, Mission and Values—critical core components of a solid brand platform and the foundation for a strong culture. #forbesagencycouncil #brandstrategy #b2bbranding #b2bmarketing

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