Reid Carr

The best—and worst—part about collaborating with small- and medium-sized businesses can be the founder. Present company included. Founders are brilliant, passionate, entrepreneurial, and visionary. And sometimes that can be limiting. Read below how agency owners like myself manage the challenges—and opportunities—that come with working with SMBs. Forbes Councils #partnerships #leadership https://lnkd.in/e-uGiSUF

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Why does simple messaging work? 📣 Explore how brands like Countdown and Hallensteins use clear simple messaging to stand out in our latest podcast episode, "How to Be Seen & Heard in an Overcrowded Marketplace." Listen here https://lnkd.in/gWCXCbWR to sharpen your brand's communication! #marketingnz #digitalmarketingnz #businessnz #contentmarketingnz #videomarketingnz #SmallBusinessNZ #salesnz #mindsetmatters

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🔗 Link below: Thanks for writing Microsoft Start. The message is simple, no one is better suited to reinvent your image than FSC.

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Conclusion: Measuring Marketing Expense Ratio (MER) is crucial for equity crowdfunding marketing agencies seeking to maximize returns and drive success for their clients' campaigns. Read more 👉 https://lttr.ai/ARqdU #SkyrocketEquityCrowdfunding #EnsuringHighReturns #InvestorEngagement #Crowdfunding #Equitycrowdfunding #Wefunder #MakeDataDrivenAdjustments #AchieveSuperiorOutcomes #crowdfunding #equitycrowdfunding

AICX Institute Daily Insight: Do you know the difference between AI and automation? Your brand depends on it. AI software is designed to mimic human thought processes and solve problems. Automation technologies follow programmed rules to accomplish tasks at scale with little to no human intervention. Key Insight: Brands use both of these tools to improve their marketing processes. AI helps marketers optimize demand generation and increase personalization by analyzing customer behaviors. Automation is designed to help these teams accomplish more repetitive tasks at scale. If a brand is using a "last generation" automation supplier and/or agency it will eventually be disrupted by competitors that push the envelope in AI innovation. Last generation technologies that automate repetitive tasks at scale that do not infuse AI targeting, segmentation and generative AI in their consumer-facing content are losing ground to the innovators. AICX Institute Take: The leading brands of the future will emerge as AI leaders by combining the human elements of innovation, wisdom, forethought and creativity with AI machine learning at scale in the channels. See the list of software cos., digital agencies and consultants who are starting to emerge as leaders in their respective spaces at the link below: https://lnkd.in/gGYcGAM2 #cx #marketingautomation #martech #aiagencies #personalization #aistrategy #ai #brandai aicxinstitute.com

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🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

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Old MacDonald had a farm. S-I-S-I-O... We've all heard of SEO (search engine optimization.) What about #SIO? Search Intent Optimization is a game-changer in #animalhealth. It deep dives into the objective behind a search query (Googling something) and aligns search results with what the customer is truly looking for. When you strategically focus on creating content that resonates with user intent, search engine rankings go up and you foster a stronger understanding of what your audience is looking for. It's time for a shift in approach – prioritize user intent to lead the way in digital engagement and market presence. How, you ask? 🐶Research keywords to grasp the intent behind searches (informational, navigational, transactional, or commercial investigation) and organize your content to match these intents. 🐶Develop targeted content for each intent category, ensuring it meets your audience's needs and is optimized for SEO, including featured snippets with structured data. 🐶Use analytics (we spent a LOT of time on this earlier in the year!!) to monitor how users engage with your content, identify successful strategies, and continue to refine your approach to better match search intent. 🐶Prioritize a positive experience by optimizing site navigation and mobile responsiveness. Keep up with changing search trends and behaviors to adjust your strategy accordingly. By focusing on these core areas, you can more effectively align your content with user intent which improves your visibility in search results and increases engagement with your followers. #DigitalMarketing #SEO #SIO #AnimalHealth #PharmaMarketing

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Rather than looking at the new #future we're moving towards and trying to lay out a new five-year plan, Bryan Kramer recommends making small, incremental shifts in the general trajectory of where you're intending to go. Read on: https://lnkd.in/gSsjGmh #business #leadership

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When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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Is your brand looking to reach doctors, C-level or other hard to reach audiences? Learn how Zig’s hyper-targeted media and content creates, connects, and converts. Download the pdf guide: https://lnkd.in/guSDwzU8 #Audience #CLevel #MarketingStrategy #HyperTargeting #HardToReachAudience

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On a call with a client this morning, we talked about the biggest payoff of creating client success stories -- strengthening relationships. When the process is done well, your clients will: -take time to reflect on your partnership -examine and quantify the results and impact you've achieved together -feel recognized and appreciated Having trouble getting clients to commit to creating a story with you? Read our blog post, "5 Ways to Secure More Customer Stories and Testimonials."

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At Ascend2, we enjoy analyzing groups to discover gaps in behavior, performance, perspective, etc. Those gaps result in challenges and opportunities for organizations that analyze the data and take action as a result of the data. I thank the Wpromote team for leading this new research study; Mind the Gap, a 30-page research study on the current state of the brand and agency relationship. From challenges to changes, the study provides actionable data and insight on the brand/agency relationship. Here is an article by MarketingProfs that details the research study. https://lnkd.in/gmgUVzem

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