About
Articles by Rashel
Contributions
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How do you use storytelling and data to make your social media press release more compelling and credible?
Use emotion to help pull your audience in - via still images, video or copy. Humans pay more attention to and retain emotional content at higher levels than just facts. And if the content is authentic, meaning not overly produced, you will also build trust with your audience. If you can provide emotional, engaging and authentic content on a consistent basis, you’re on your way toward building a strong brand.
Activity
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The human brain literally can't encode memories without stories. Stories are how information gets passed AND REMEMBERED so it can be recalled and…
The human brain literally can't encode memories without stories. Stories are how information gets passed AND REMEMBERED so it can be recalled and…
Liked by Rashel Stephenson
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I had so many great conversations at last week's AI Unleashed conference by Product Coffee. We're almost two years in from ChatGPT's public debut and…
I had so many great conversations at last week's AI Unleashed conference by Product Coffee. We're almost two years in from ChatGPT's public debut and…
Liked by Rashel Stephenson
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Join us tomorrow as we talk about the impact of AI on marketing careers! Don't miss this chance to network with other marketers and AI enthusiasts as…
Join us tomorrow as we talk about the impact of AI on marketing careers! Don't miss this chance to network with other marketers and AI enthusiasts as…
Liked by Rashel Stephenson
Experience & Education
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Ohello.Video
View Rashel’s full experience
See their title, tenure and more.
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Volunteer Experience
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Co-Leader of the Founders & Freelancers and Accountability Teams
The Lola
- Present 10 months
Education
Publications
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Living Better - health and wellness blog
www.piedmont.org/livingbetter
Living Better is a daily health and wellness blog to support the Piedmont Healthcare brand.
Other authors -
Projects
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SPEAKER - Becker's Hospital Review, Chicago
See projectPresented in Thought Leadership series: The Power of Emotion in Video Brand Storytelling
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SPEAKER: Becker's Healthcare, Chicago, Innovation Theatre
See projectPresented in the INNOVATION THEATRE - Every Given Day Documentary Series, Video Marketing
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SPEAKER: PRSA Georgia Annual Meeting, Atlanta, 21 Tips for Better Video Brand Storytelling
See projectPresented "21 Tips for Better Video Brand Storytelling" to PRSA professionals during annual conference.
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SPEAKER: GA Society for Healthcare Marketing and PR (Panama City, Fla.), Positioning You and Your Department as a Credible Marketing/ PR Resource
Presented at Georgia Society for Healthcare Marketing and Public Relations Annual Meeting (Panama City, Fla.).
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SPEAKER: Georgia State University, PR Undergraduates, Crisis Communications: Practice Scenarios
Taught Georgia State University Public Relations undergraduates crisis communications and led them through practice scenarios.
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Trainer: Mini Media Training, Emory Hospitals’ leadership teams
Media trained Emory Hospitals’ leadership teams.
Honors & Awards
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ShareCare Award - Health/Science Program Special
National Academy of Television Arts & Sciences
2020 - Every Given Day documentary series
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IABC Golden Flame Award
International Association of Business Communicators (IABC)
2019 - #MyOpioidStory: Gloria King Video
2019 - Honor Walk’s Impact Brings Awareness to Organ Donation - Video -
PRSA Phoenix Awards
Public Relations Society of America - GA Chapter
2019 - Branded Content, Good Vibes video series, Award of Excellence
2015 - Internal/Internet Video Campaigns - Count Me In Employee Giving Campaign -
Emmy Awards (3 wins, 8 nominations)
NATAS Southeast
2019 - (nomination) Game Change - Documentary
2018 - (1 win, 3 nominations in same category) Martha's Race, Like & Share, Just the 3 of Us (documentary series)
2017 - (nomination) 7 Days - Documentary
2015 - Christmas Kidney Swap - Health/Science Program Feature
2014 - Transplant Cures Cancer - Health/Science Program Feature
2013 - (nomination) - Living Kidney Donor Transplant - Health/Science Program Feature -
Telly Awards (21 awards)
Telly Awards
2019 - Gold - Social Video, Random Acts of Kindness
2019 - Silver - Branded Content, Laughter is Contagious
2019 - Bronze -Branded Content/Documentary, Game Change - When a Bully Picks a Fight
2018 - Gold* - Non-Broadcast Production, Every Given Day documentary series (* the first year Telly awarded Gold category to submissions)
2018 - Bronze - Online, Web series, Every Given Day documentary series
2017 – Silver - People’s Choice, Videos / Shows / Segments, 7 Days
2017 –…2019 - Gold - Social Video, Random Acts of Kindness
2019 - Silver - Branded Content, Laughter is Contagious
2019 - Bronze -Branded Content/Documentary, Game Change - When a Bully Picks a Fight
2018 - Gold* - Non-Broadcast Production, Every Given Day documentary series (* the first year Telly awarded Gold category to submissions)
2018 - Bronze - Online, Web series, Every Given Day documentary series
2017 – Silver - People’s Choice, Videos / Shows / Segments, 7 Days
2017 – Silver - People’s Choice, Non-Broadcast Production, 7 Days
2017 - Silver - Low Budget for Non-Broadcast Production, 7 Days
2017 - Bronze - Non-Broadcast Production, Documentary, 7 Days
2017 - Bronze - Documentary, Video/Show/Segment, 7 Days
2016 - Silver - Public Relations, Valentine's Day Surprise
2016 - Bronze - Charitable/Not-for-profit, Meet Kyle Pease
2016 - Bronze - Business-to-Consumer, A life-saving flight
2016 - Bronze - Public Relations, Happy Birthday, Piedmont Patients
2015 - Silver - People's Telly, Christmas Kidney Swap
2015 - Bronze - Online Information, Know Your Numbers (Go Red)
2015 - Bronze - Branded Content, Christmas Kidney Swap
2015 - Bronze - Online Commercial, Christmas Kidney Swap
2015 - Bronze - Online Video - Documentary, Christmas Kidney Swap
2014 - Bronze - Branded Content, Organ Transplant Cures Cancer
2014 - Bronze - Internet/Online Commercial, Organ Transplant Cures Cancer
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Georgia Hospital Association Target Award
Georgia Society for Hospital Marketing and Public Relations
Best in Show - Every Given Day documentary series
Video, Gold - Every Given Day documentary series -
AMY - Atlanta Marketer of the Year (3)
American Marketing Association
2018 - Atlanta Marketer of the Year - Broadcast Advertising, Every Given Day documentary series
2017 - Integrated Marketing Campaign - General Market B2C - Living Better Integrated Marketing Campaign
2017 - Web Campaign/Microsite - Piedmont Healthcare Cancer Wellness Online Microsite/Web Campaign
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PR Daily Video Awards (4)
PR Daily
Charitable or Non-Profit Video - Leading the Way in Atlanta
Internal Communications, Video under $5,000 - Be the Difference
Public Relations Video - A Mother's Love
Interview Video - The blessings of a new heart -
MarCom Awards (4)
Association of Marketing and Communication Professionals
2015 - Living Better Blog - Blog Informational (Platinum)
2015 - Lifesaving Race from One Hospital to Another - Medical (Gold)
2015 - Piedmont Urgent Care - Get Better Faster Video - Whiteboard Video (Honorable Mention)
2015 - Living Better Email - E-Newsletter (Honorable Mention) -
Digital Health Awards
Digital Health Awards
2015 - SILVER / Piedmont Healthcare's Living Better / Division: Health System / Audience: Consumers / Classification: Digital Health Media / Publications. / Category: Blog
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eHealthcare Leadership Awards
Strategic Healthcare Communications
2013 - HealthWatchMD.com - "Best Health/Healthcare Content"
2012 - HealthWatchMD.com - "Best Health/Healthcare Content" -
Communicator Awards (3)
The Communicator Awards
2015 - Silver Award of Distinction - Non-Profit Branded Content, Christmas Kidney Swap
2012 - Silver Award of Distinction - Website, Health, healthwatchmd.com
2012 - Silver Award of Distinction - Online Video News, healthwatchmd.com -
WebHealth Awards
Health Information Resource Center
2013, Winter/Spring (Merit) - Division: Health System / Audience: Consumers / Category: Website
2013, Summer/Fall (Bronze) - Division: Health System / Audience: Consumers / Category: Website
Recommendations received
11 people have recommended Rashel
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Ask me why I want to serve the marketing community here in Atlanta. This is why. Also, I won’t even question the energy today. Getting this note…
Ask me why I want to serve the marketing community here in Atlanta. This is why. Also, I won’t even question the energy today. Getting this note…
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A 30sec ad we produced for Home with Sherry Team. This ad looped on displays at Halcyon Shopping Mall the month of June.
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It is essential that we have more conversations like this. What’s this? The state of today’s agency mindset is not healthy. In fact, it’s…
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Can you guess what fruit this is? 🍉 One of the most common questions I get from non-technical users is how to integrate AI, like ChatGPT, into…
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