About
Articles by Rachel
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When studying consumer behavior, there is a key ingredient to success
When studying consumer behavior, there is a key ingredient to success
By Rachel Martin
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Consumers' tension points with sustainability
Consumers' tension points with sustainability
By Rachel Martin
Activity
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Yes! Please understand your consumer before developing a product. You may think it's better to go to market first and then worry about optimizing to…
Yes! Please understand your consumer before developing a product. You may think it's better to go to market first and then worry about optimizing to…
Shared by Rachel Martin
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💯 👏🙌 "Not every brand makes sense for every trend...Don’t try to please everyone. Don’t be everything for everyone. Be specific in what you launch…
💯 👏🙌 "Not every brand makes sense for every trend...Don’t try to please everyone. Don’t be everything for everyone. Be specific in what you launch…
Shared by Rachel Martin
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Supply chain challenges, inflationary pressures, and a move towards services - the consumer landscape has seen significant change. So how can…
Supply chain challenges, inflationary pressures, and a move towards services - the consumer landscape has seen significant change. So how can…
Liked by Rachel Martin
Experience & Education
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MarketView Research
View Rachel’s full experience
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Licenses & Certifications
Volunteer Experience
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Mentor
The TEAK Fellowship
- 9 months
Worked one-on-one with a high school Junior to help her through the college application process. Met with her 1x/week for 3 months to brainstorm college essay ideas and provide feedback to make her application stronger. She applied and got in to Barnard.
Publications
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Glamour's Top 10 College Women: The Future Is in Good Hands
The Huffington Post
See publicationFor the past 53 years Glamour magazine has recognized not only women who have achieved academic excellence, but also those who have blazed their own path.
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Test Stress
Family Circle Magazine
See publicationMath quizzes. Federal- and state-mandated exams. Midterms and finals. PSATs, SATs, and ACTs. Tweens and teens are dealing with more tests than ever, and feeling pressured to do well on all of them. The result? Kids too anxious to perform -- or learn -- as well as they are able to.
Recommendations received
4 people have recommended Rachel
Join now to viewMore activity by Rachel
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Hey clients, LinkedIn. Don’t ghost us after we scrambled to get the costs that you asked for « ASAP », chasing work partners at stupid hours of the…
Hey clients, LinkedIn. Don’t ghost us after we scrambled to get the costs that you asked for « ASAP », chasing work partners at stupid hours of the…
Liked by Rachel Martin
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Consumer insights experts, what do you believe is the most important in your work? I’ll go first👇 For me, it’s removing all judgment and…
Consumer insights experts, what do you believe is the most important in your work? I’ll go first👇 For me, it’s removing all judgment and…
Shared by Rachel Martin
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Through my consumer interviews, I've learned you can't put a price tag on the deep emotional value consumers derive from #fragrance. High level…
Through my consumer interviews, I've learned you can't put a price tag on the deep emotional value consumers derive from #fragrance. High level…
Shared by Rachel Martin
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Why did I call my business Wingtip Brand Consulting? Well, yes, I do enjoy a good menswear moment and I DO have a lot of shoes, BUT - I named it…
Why did I call my business Wingtip Brand Consulting? Well, yes, I do enjoy a good menswear moment and I DO have a lot of shoes, BUT - I named it…
Liked by Rachel Martin
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Exciting news for the haircare category from Fenty Beauty! The launch of Fenty Beauty's new haircare line by Rihanna is an exciting development with…
Exciting news for the haircare category from Fenty Beauty! The launch of Fenty Beauty's new haircare line by Rihanna is an exciting development with…
Shared by Rachel Martin
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If you get sent a copy randomly in the next few weeks it means we love you.
If you get sent a copy randomly in the next few weeks it means we love you.
Liked by Rachel Martin
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Hi, I’m Rachel and I’ve never been inside a Costco. I know, I’m missing out. Truth be told, I’ve always lived far away from one or just haven’t had…
Hi, I’m Rachel and I’ve never been inside a Costco. I know, I’m missing out. Truth be told, I’ve always lived far away from one or just haven’t had…
Shared by Rachel Martin
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I know this speech isn't about qualitative research, but it's about human beings and how human beings can thrive. As a voice of the consumer expert…
I know this speech isn't about qualitative research, but it's about human beings and how human beings can thrive. As a voice of the consumer expert…
Shared by Rachel Martin
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Sephora Kids -- Educational or Detrimental? My 6 year old daughter was recently at a sleepover and they did face masks. Am I worried? No. It’s in…
Sephora Kids -- Educational or Detrimental? My 6 year old daughter was recently at a sleepover and they did face masks. Am I worried? No. It’s in…
Posted by Rachel Martin
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The fragrance category is fascinating. It's one of those cosmetic products that people either 'can't live without', or 'I'll go into anaphylactic…
The fragrance category is fascinating. It's one of those cosmetic products that people either 'can't live without', or 'I'll go into anaphylactic…
Shared by Rachel Martin
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