Priyesh Anand

Austin, Texas Metropolitan Area Contact Info
500+ connections

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About

Experienced Data Product Leader and MBA with 15+ years of experience across multiple…

Activity

Experience & Education

  • Atlassian

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Projects

  • Global Marketing Simulation competition (Major CPG Retailer)- Second Place

    Developed a marketing plan for a CPG brand in a simulation exercise by designing pricing models, product mix, distribution strategy and promotion strategy. Some of my tasks involved analyzing economic conditions and deciding on target markets, competitor analysis, determining price elasticity’s, analyzing historic data to choose the right SKU’s, capacity planning, designing positioning, distribution and promotion strategies. Generated record Brand equity Index and net contribution margins.

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  • Global Marketing Simulation competition (Major CPG Retailer)- Second Place

    Developed a marketing plan for a CPG brand in a simulation exercise by designing pricing models, product mix, distribution strategy and promotion strategy. Some of my tasks involved analyzing economic conditions and deciding on target markets, competitor analysis, determining price elasticity’s, analyzing historic data to choose the right SKU’s, capacity planning, designing positioning, distribution and promotion strategies. Generated record Brand equity Index and net contribution margins.

    Other creators
  • American Airlines AAdvantage Program - Customer Loyalty Management

    - Present

    Consulting Project on understanding the factors effecting customer loyalty towards American Airlines Frequent Flyer Program. The team worked on data on different tier levels of the programs, dug out consumer insights and made recommendations that will help American Airlines asses the profitability of their each member and have more strategic direction towards marketing budgets and retention costs.

    Other creators
  • 8th Annual Wells Fargo Finance Case Competition

    Analyzed real-life lending proposal for revolving credit facility to energy firm and presented recommendation to Wells Fargo commercial bankers. Teams were rated based on accuracy of financing model, composition of underwriting memo and presentation skill.

    Other creators

Honors & Awards

  • Tableau Desktop Specialist

    Tableau

  • Beta Gamma Sigma

    AACSB International - The Association to Advance Collegiate Schools of Business

    Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

  • Kappa Chapter of Alpha Iota Delta

    Decision Sciences and Information Systems

    This honorary is dedicated to building and improving skills in the following areas: problem isolation ability, data analysis, modeling competence, information technology, and interpersonal skills

  • Cox Merit Scholarship

    Edwin L. Cox School of Business

Test Scores

  • GMAT

    Score: 700

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

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