Prem Prakash

Business Messaging using Whatsapp has truly evolved over the last 3 years to enable consumers to talk to businesses like they do with friends and family. From rich personalized experiences using Flows, Carousel Catalogs, Payments to innovation with Voice Calling for Businesses and now Meta AI, Whatsapp has truly emerged as a very powerful business tool. Customers are seeing high RoI when used in the right manner across the entire spectrum of the sales cycle from discovery to engagement, commerce, native purchases in-app to sophisticated customer service journeys. Read on for more insights. Sandhya Devanathan Ravi Garg Prache Agarwaal Aditi Mathur Rohant Shyam Rammohan Rishabh Khandelwal Rachit Jain Swati Mishra Rutuja Kagwade Ekta Agarwal Riddhika S. Prachi Dhamale Sai Gadkari Gaurav Agrawal Anshika Malviya Kirti Zadbuke Chand Ajmera Shreeya Roy Ambika Balasubramaniam Chetan Chadha Shalki C. Amit Shanawad Pooja Khanduja Ranjeet Malhotra Paras Arora Piyush Vaidya Animesh Baidya Biswas

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The India Data Streaming Report is out, and the findings are fascinating: ✅ 95% of Indian businesses report 2-10x ROI from data streaming investments ✅ 95% of IT leaders see these platforms driving AI and ML innovation ✅ 94% agree they're reducing time-to-market for new products and services From top #financial institutions and leading internet-born companies to early-stage #startups, real-time, consistent, and #securedata is critical for all. At Confluent, we are proud and humbled to partner with some of the most prestigious and powerful companies in the country. We are energized and excited to help our customers not only save on data costs but also transform into real-time, data-driven organizations. A sincere thank you to all the #CXOs, #Architects, and #DataEngineering Leaders who contributed to this survey. Your insights and the support from our customers and partners are truly appreciated. I recently spoke with Dataquest about our report and how #datastreaming technologies are impacting Indian businesses. We explored topics like competitive advantages, compliance, operational efficiency, and innovation in India's dynamic market. Thank you Dataquest for publishing our discussion. https://lnkd.in/g968jSVw Erica Ruliffson Schultz Kamal Brar

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Real-time data is no longer a buzzword – it’s a business imperative. Indian companies are facing the pressure to extract real-time value from data as its generated and leverage same to transform their operations, CX, present personalised offers, govern data and send it to downstream applications or business units to consume it. How can they consume it effectively and operate at scale with cyber resilience. Leveraging a data streaming platform is the key and we would love to be your partner in innovation. We offer unique capabilities as Confluent to ( #Stream,#Process, #Connect and #Govern) across all major CSPs and on premise. We are very proud and humbled at same time with love we have got from our customers in India across BFSI, Digital Native Companies or large Enterprises trying to leverage power of data in realtime to stay ahead of their competition and delight their customers. Thank you Aanchal Ghatak and Dataquest for the opportunity to speak about the world of #datastreaming.

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Super Awesome to see this article calling out the work that our customers are doing on GenAI with Google Cloud to create a positive impact with their customers at scale. Apollo 24|7 Madhu Aravind Chaitanya Bharadwaj Abdussamad GM Preetam Dey Naren Kachroo Rajesh Shewani Seema Ramachandra Vikas Arora Aneesha Dhar Sharmila Devi Shikha Saxena Aashima Gupta #googlecloud

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Finsire has recently started its learning series - Ideally by chatting with the best folks in the Industry. Here, with Siddharth Shetty, Co-founder and CTO of Account Aggregator (AA) from DigiSahamati Foundation, we speak about the data exchange's inception, growth, and future in India. - We use AA for various reasons, including pushing boundaries in India's data exchange layer with various use cases. - It's been about three years since it went live, and over 70 million cumulative Indian accounts are linked. - One-of-a-kind data sharing network from India that is not seen anywhere across the globe, baring Singapore with https://lnkd.in/gyrCQtVQ - Different approach to protect consumers as compared to the previous models that existed to attain consumer data by various methods used by Plaid or Salt Edge Onemoney Finvu (Cookiejar Technologies) Protean eGov Technologies Anumati by Perfios AA NADL - Account Aggregator Computer Age Management Services Limited KFin Technologies Ltd. Enjoy - Please click on the link below and watch the video!

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In my recent post, I shared about our thought process behind launching MoEngage Inform in the end of 2022. We have multiple large enterprise customers using MoEngage Inform since then, and I am glad to share the story of Tata Neu here by Antriksh Johari as part of MoEngage Next. We are also glad to launch Smart Send in MoEngage Inform, that helps brands significantly reduce the transactional SMS / Email spends. You can learn more through the link in the comments.

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If doing live demos in front of a large audience is a measure of technological maturity, Shivam and the in-store digital team at SEPHORA passed with flying colors! During this month's Tech Lunch and Learn, our product manager Shivam and Developers Bhuvana and Vanitha discussed the diagnostic tools used at Sephora stores worldwide. I was impressed by the team's journey to iteratively improve the tool with better architectures and new features, such as integrating the scan results with Potion, our hyper-personalization engine. We ended the talk with a live demo of the scan, which worked flawlessly! Sephora's omnichannel marketplace leadership enables some cool technology at the intersection of B&M and E-commerce. Innovation in hardware and software helps our customers find the perfect beauty products for their needs! We've already deployed the Skincredible diagnostic tools to Sephora stores! If you'd like to understand your skin better, walk into any of our stores and approach a Beauty Advisor for a free scan! #sephora #innovation #technology

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Over the last two weeks, two price increases have been implemented that throw the spotlight on market distortions and the important role that regulators play, and indeed the consequences of their weakness or inability to act. First, Reliance Jio hiked up prices by 20% for their data packs. The other player in India's telecom duopoly, Airtel, followed soon after with their own announcement. (Voda is FAR behind and on life support). Some have justified this by saying that businesses need to be "sustainable" and that the price rise was inevitable. This position assumes that the carriers are currently bleeding. Except, they're not. For Airtel, Quarterly Net Profit at Rs. 1,823.90 crore in March 2024 was up 34.68% from Rs. 1,354.20 crore in March 2023. Their ROCE has gone up every year for the last 5 years and is currently at 8.5% approximately. Then, over the weekend, we got to hear that Zomato and Swiggy, another industry duopoly, had raised their prices by 20% ("platform fees"). In fact, over the last 12 months, they have raised their prices by 300% !! The platform fees was introduced as a charge for consumers in 2023 at Rs. 2 per order, and now it is Rs. 6. Not surprisingly, the share prices of both Zomato and Airtel have zoomed, and I am sure there is a similar impact on the valuations of Jio and Swiggy, both of whom have listing intentions in the near future. As a Zomato shareholder, I am delighted. But who's looking out for the consumer? Neither the telecom regulator nor the Competition Commission, nor any other government entity, raised any objection to the radical price rises. I believe that regulators need to protect consumer interests first, and there is certainly nothing happening from a macro economy or inflation perspective that justifies these kinds of price rises. The matter is specious because of the duopoly nature of both industries, one due to the legendary ability of the promotors to influence policy and the other a consequence of the cheap VC capital era that allowed them to raise enormous amounts of money and take out competition over the years. With only two players, its easy to cartelise even without colluding. Its easy to shadow the others' price rises. Its easy to lop on hidden fees on to consumers. Consumers do not have the choice of switching suppliers. Make no mistake, all four companies are very well run. Their leaders are super smart and super competent. And , they are measured on how much money the company makes. Regulators, on the other hand, need to focus on how money the consumer pays, and if the quantum of price rises are justified. Given the percentage increases we are seeing, there seems to be a crying need for more effective and stronger regulators for these (and other?) sectors. PS: I am not suggesting that regulated companies cannot raise prices. Of course they should be able to do so from time to time. I am challenging the quantum of the price rises. Your thoughts?

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👚Imagine visiting an apparel store. 🤸Traditionally, the customer would try out some items and may or may not purchase it. There was no means to track how the customer discovered the store, what were their preferences while looking for products, what worked or went wrong during the trial, and whether the customer is likely to visit the store again. But now, with RFID tagged apparels and other items, customer preferences can be tracked. 🌞For example, retailers can get data about which items have been tried the most, which are sold or unsold with or without trial, etc. 🦸‍♂️A complete persona of the customer can be created and analysed with the help of item-level RFID tags at retail stores. Basically, it helps retailers capture touch-points at their offline brick-n-mortar stores just as it is done on online shopping or ecommerce platforms. https://lnkd.in/g2bSgRYW

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This is just the beginning! 🚀 The #genAI revolution? While this space is still uncharted, we're already witnessing its game-changing potential. What's our secret sauce, you ask: ✅ Cracking the brand code - understanding their unique voice, personality and how they want to vibe with customers ✅ Then building a custom creative AI that innately "gets" that brand DNA  ✅ Crafting killer product experiences that truly resonate with their audience We're onto something big here, and our partners' rave reviews only reinforce that we're headed in the right direction. The thrill? It's continuously pushing boundaries and shaping the future of Gen AI for branding and products. The best is yet to come! :) Krishna Sumanth Alwala Nitish Reddy Parvatham Shahab Rizwan #artificailintelligence #brandsolutions #milestones #pushboundaries

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🎙️ 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐢𝐟 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐦𝐨𝐫𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐬𝐜𝐨𝐫𝐞? On the Venturis Stories Podcast, I (Palash Somani) dove deep with Gaurav Vaid and Arjun Ghatak to unlock the powerful lessons from India's historic T20 World Cup win and translate them into actionable strategies for YOU to level up your product management game! 🏏🌟 My non-traditional journey to Director of Product at Dream11 (civil engineer > finance > subscriptions > product!) is living proof that 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐡𝐮𝐬𝐭𝐥𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫𝐬. 💪🚀 Here's a 𝐬𝐧𝐞𝐚𝐤 𝐩𝐞𝐞𝐤 of what we discussed: ↳  𝐓𝐚𝐥𝐞𝐧𝐭 𝐯𝐬. 𝐇𝐮𝐬𝐭𝐥𝐞: Growth mindset trumps having a traditional background.🧠 ↳  𝐃𝐚𝐭𝐚 + 𝐕𝐢𝐬𝐢𝐨𝐧 + “𝐢𝐫𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐞𝐥𝐢𝐞𝐟” = 𝐆𝐫𝐨𝐰𝐭𝐡. Balance data with a touch of "irrational belief" to spark innovation. 📊✨ ↳  𝐅𝐨𝐜𝐮𝐬 & 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫: Instead of “what” to build, focus on “why” - the desired outcome. 🎯 ↳  𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠: Be the ultimate all-rounder, just like a cricketer! Learn to shift gears and conquer any challenge. 🏆 ↳  𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐃𝐫𝐞𝐚𝐦 𝐓𝐞𝐚𝐦: India's World Cup win reveals the secrets to a high-performing product team (shared purpose, trust, and celebrating wins are key!). 🌟🤝🎉 ↳  𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: How AI will transform the product landscape and the two paths for product managers. 🤖🚀 Huge thanks to Gaurav and Arjun for having me on the Venturis Stories Podcast! Ready to become a product management champion? Listen to the full conversation here: 🔗 YouTube: https://lnkd.in/gd_FYFra 🔗 Spotify: https://lnkd.in/gse-yVQq 🔗 Apple: https://lnkd.in/ga3vS4zA Let me know in the comments what resonated most with you! 🗨️ #productmanagement #growthmindset #dream11 #cricket #generativeAI #careerdevelopment ------------------------------------------------------------------- Enjoying my content? 👍 Like and ♻️ repost if your network will find it useful! 🔔 Every Mon-Fri at 10:30 AM I talk about Product, AI and Growth Mindset. Follow to 10x your growth. 📆🕥🚀

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This guy is delivering at a pace unheard of. Cloud migration in a week is a new benchmark. And most importantly, he has set a precedent for all Indian companies to move to cloud by Indian cos. In just a few crores cost of migration https://lnkd.in/dJPZx4ZW *A quick snapshot of Cloud market* Cloud computing has $300bn annual revenues. Globally, the top 3 players capture 2/3 of the market. 2023 revenues below: Amazon AWS - $90bn Microsoft Azure (Intelligent Cloud) - $88bn Google GCP - $33bn The top revenue drivers for these companies are not AI/ML but Computing & Storage - which is purely infra and commoditized i.e your traditional hard disk. Let's appreciate a startup founder who has the guts to stand against these global giants. Krutrim Ola #Cloud #India #BhavishAggarwal

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Data serves as the fundamental foundation for machine learning models to identify trends and patterns. However, having a lot of data isn't enough to build an effective model. Data quality is king too. Check out this recent CTO Club byline from Algolia's Director of AI Engineering, Alexandra Anghel, on how to strike a balance between the quality and quantity of data when training MMLs. More here:

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Figuring out a "compelling event" enabling a transaction solves most of the #qualification problem. In B2B, the biggest obstacle for salespeople is "status quo/do nothing". Knowledge of compelling events aligns with intent better. In the absence of a compelling event, the customer will need a compelling business case which is a much harder and time-consuming problem to solve. 💱 💡 Additionally, The more the client gives access to internal information and people (sponsor, champion, buying process etc.), the better it is going to work out for both. For me, the degree of #engagement works better than the qualification frameworks/process. 🕴

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Over the past few years, we've emphasized prioritizing customer preference over dominating market share, especially as we celebrate our decade-long journey in India this year. Acknowledging the paramount importance of strengthening the profound trust that consumers have vested in Xiaomi, coupled with an engaging product roadmap tailored to meet the aspirations of Indian consumers and an extensive multi-channel presence, has rejuvenated Xiaomi's presence, paving the way for a solid foundation for the future. We're thrilled to witness the tangible results of our efforts. Xiaomi has emerged as a standout among the top five OEMs, recording the fastest annual growth (29%) in Q1, 2024 as per Canalys. This stellar performance in India, along with strong performances in other key markets, has fueled Xiaomi's remarkable growth globally as well. We are now more motivated than ever to continue our strategic emphasis on investing in technology and innovation that empowers our consumers to live better lives. https://lnkd.in/g7y6DNtY #Xiaomi

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According to Gallup, the chance of two people sharing the same top 5 themes, in the exact same order, is 1 in 33 million. That's how unique we all are. This week's Bravo award winner, the stupendous Subir Majumdar, and I share 4/5 of our top strengths. Perhaps that's why I can so easily see his Strategic prowess, his Relator brilliance, and his uncanny Futuristic ability (except when it comes to calling his EOQ number, which he repeatedly sandbags). A recent winner of our Masterful Manager award, in addition to this Bravo award, Subir is known for his business expertise, but beloved for his ability to build a team based in trust and psychological safety. "Subir excels at creating a safe space for open communication to express ideas and feedback, he empowers the team to take thoughtful risks and coaches us through them, and he fosters an important sense of autonomy by giving us freedom to make decisions and take ownership of our work. We'd be lost without him." For me, Subir has been the most dedicated of Allys, attending most of my speaking engagements, cheering me on from the sidelines, while also working behind the scenes to lift our larger team culture. It's often the quiet ones who are doing the most important work. Thank you, Subir, for the goodness you bring and Bravo! #Google #Leadership #Motivation #CliftonStrengths #Bravo

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Recently had the pleasure of interviewing Kai Waehner, Confluent’s Global Field CTO for Dataquest at the Kafka Summit Bangalore. We discussed how Confluent is pushing the boundaries of streaming analytics and data management. Our conversation highlighted Confluent's commitment to robust data flow, seamless collaboration, and enhanced security. Exciting times ahead for real-time data! #DataAnalytics #Streaming #KafkaSummit #Confluent #datastreaming #kafka #ApacheFlink

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