About
Articles by Pratap
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Working to close the ‘allyship gap’ at ZS
Working to close the ‘allyship gap’ at ZS
By Pratap Khedkar
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Meet your digital future with a humans-first mindset
Meet your digital future with a humans-first mindset
By Pratap Khedkar
Activity
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In the very near future, will dueling AIs face off to decide what treatments will be covered by insurance? Probably, writes the The New York Times…
In the very near future, will dueling AIs face off to decide what treatments will be covered by insurance? Probably, writes the The New York Times…
Shared by Pratap Khedkar
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What an invigorating day today at ZS’s Impact Live Philadelphia event. I delivered opening remarks and then had the pleasure of moderating a lively…
What an invigorating day today at ZS’s Impact Live Philadelphia event. I delivered opening remarks and then had the pleasure of moderating a lively…
Shared by Pratap Khedkar
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I’m totally aligned with this opinion piece on the promise AI holds to improve patient care in rural areas, which are home to more than 60% of the…
I’m totally aligned with this opinion piece on the promise AI holds to improve patient care in rural areas, which are home to more than 60% of the…
Shared by Pratap Khedkar
Experience & Education
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ZS
View Pratap’s full experience
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Publications
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CRM Insights - Burnish Your Brand
PM360
See publicationPrincipal Pratap Khedkar shares his insights on how to develop successful physician customer relationship management programs.
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Generic-to-branded drug switch-back patterns: exploratory analysis and insights from the statin class
Journal of Pharmaceutical Health Services Research
This paper analyses generic-to-branded drug switch-back patterns in the statin class.
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Hidden in Plain Sight: Maximizing the Value of Managed Care Rebating
ZS Associates
Although managed care rebate (MCR) programs account for nearly twice the amount spent on pharmaceutical sales forces, many drug companies lack a sophisticated process for determining rebate amounts, and cannot measure their effectiveness.
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Make Rebates Work
ZS Associates
Pharmaceutical companies are not always getting full value for the billions of dollars they pay managed care companies for market access. Process-driven managed care rebating programs can drive profitability once again.
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ZS Interview: Moneyball for Pharmaceutical Companies—How Dashboards Can Change the Market Access Game
ZS Associates
Analytics and dashboards are to managed-care rebates what Moneyball-like statistical analysis is to evaluating baseball talent, helping identify truths that observation may miss.
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ZS Interview: With Billions of Dollars at Stake, Pharmaceutical Companies Reassess Their Contract Operations
ZS Associates
With healthcare reform looming, rebate administration has become enormously important.
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Honors & Awards
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“Top 25 Consultants” Award
Consulting Magazine
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NASA Space Act Award
NASA Ames Research Center
Organizations
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Virtua's Board of Trustees
Member
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More activity by Pratap
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Good perspective from The Wall Street Journal on why so many of the big healthcare bets from nontraditional players haven’t paid off—or at least not…
Good perspective from The Wall Street Journal on why so many of the big healthcare bets from nontraditional players haven’t paid off—or at least not…
Shared by Pratap Khedkar
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We’re at a pivotal moment in pharma as leaders contemplate where to make investments in data and #AI to drive both business impact and patient…
We’re at a pivotal moment in pharma as leaders contemplate where to make investments in data and #AI to drive both business impact and patient…
Liked by Pratap Khedkar
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Interesting: A new heart disease risk model found that 40% fewer patients would meet the criteria for a statin than are eligible under current…
Interesting: A new heart disease risk model found that 40% fewer patients would meet the criteria for a statin than are eligible under current…
Shared by Pratap Khedkar
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AI is poised to radically transform healthcare delivery, but will simply equipping doctors with AI be enough to cure our healthcare ills? I don’t…
AI is poised to radically transform healthcare delivery, but will simply equipping doctors with AI be enough to cure our healthcare ills? I don’t…
Shared by Pratap Khedkar
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ZS Impact Live - Boston. Started off with a bang with keynote from Pratap Khedkar What are the high priority areas pharma executives are investing…
ZS Impact Live - Boston. Started off with a bang with keynote from Pratap Khedkar What are the high priority areas pharma executives are investing…
Liked by Pratap Khedkar
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Such a pleasure yesterday to moderate the #AI panel with the esteemed Kerry Weinberg, Odette Schweitzer and Steve Winawer at our Boston Impact Live…
Such a pleasure yesterday to moderate the #AI panel with the esteemed Kerry Weinberg, Odette Schweitzer and Steve Winawer at our Boston Impact Live…
Shared by Pratap Khedkar
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Valuable perspective in STAT from a working clinician on the promise and peril of using #AI for primary care. On the one hand, the author cites AI’s…
Valuable perspective in STAT from a working clinician on the promise and peril of using #AI for primary care. On the one hand, the author cites AI’s…
Shared by Pratap Khedkar
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Interesting: A new heart disease risk model found that 40% fewer patients would meet the criteria for a statin than are eligible under current…
Interesting: A new heart disease risk model found that 40% fewer patients would meet the criteria for a statin than are eligible under current…
Shared by Pratap Khedkar
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GLP-1s may be the most far-reaching therapeutic innovation since COVID-19 vaccines, but the race is on to develop therapies to supplement or even…
GLP-1s may be the most far-reaching therapeutic innovation since COVID-19 vaccines, but the race is on to develop therapies to supplement or even…
Liked by Pratap Khedkar
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No analysis here—just calling attention to this incredible story about the courageous middle-schooler, Kendric, who will become the first patient to…
No analysis here—just calling attention to this incredible story about the courageous middle-schooler, Kendric, who will become the first patient to…
Liked by Pratap Khedkar
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