Prasad Sanyal

Has sale of rights--streaming (OTT), satellite (television), and music--become one of the biggest motivating factors behind making Hindi films today? Has the domination of regional films on India's box office collections become total and uncontested? Hi friends, I explore these factors in my article. I have attached the complete article in a screenshot form. Here is the link to my article : https://lnkd.in/dgwDx2Wa

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I am glad that I could take PR ahead with Legacy Matrix IP. Right now it is hidden and in the backseat but I am sure after 2 decades it would be a basic reference for all Marketers and Thought Leaders. Legacy Matrix enhances the PR role of presence building to power building. Greetings on National PR Day. #india #pr #publicrelations #communications #ip #intellectualproperty

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In a bid to combat potential voter apathy and encourage active participation in the democratic process, the International Advertising Association (IAA) India Chapter has launched a new campaign titled ‘I Pledge To Vote’.... Read More At:- https://lnkd.in/eCPAxY8m International Advertising Association #newcampaign #ipledgetovote #voter #DemocraticProcess #news #NewsUpdate

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Broadcasting Policy Must Exclude OTT: Stakeholders Urge Trai The media and entertainment industry in India is closely monitoring the formulation of the National Broadcasting Policy (NBP). Recently, stakeholders, including the Indian Broadcasting and Digital Foundation (IBDF) and the Internet and Mobile Association of India (IAMAI), have raised concerns about the scope of Trai's recommendations. Background: The Telecom Regulatory Authority of India (Trai) has been tasked with shaping the NBP, which will guide regulatory aspects and policy measures related to broadcasting, over-the-top (OTT) platforms, film, music, and online gaming. However, stakeholders are urging Trai to focus solely on broadcasting issues and exclude non-broadcasting areas. Why Exclude OTT? 1. Beyond Remit: Stakeholders argue that Trai has overstepped its jurisdiction by including topics like OTT, online gaming, film, and music. The MIB's reference letter primarily addressed broadcasting sector concerns. 2. Equal Opportunities: Trai's role should be to ensure equal opportunities for all players without discrimination. By narrowing the focus to broadcasting, the policy can address sector-specific challenges effectively. Timeline: Trai's consultation paper, titled "Inputs for the Formulation of National Broadcasting Policy-2024," sought feedback from stakeholders. Trai Chairman Anil Kumar Lahoti announced that NBP recommendations would be issued by the end of May. Key Issues in NBP (as per stakeholders): 1. Definition of Broadcasting in the OTT Age: Clarifying the boundaries between traditional broadcasting and OTT services. 2. Framework for Public Broadcasting: Establishing guidelines for public broadcasting. 3. Audience Measurement: Enhancing accuracy in measuring viewership. 4. Promotion of Local Content: Encouraging content creation within India. 5. Infrastructure Sharing: Addressing infrastructure challenges. While Trai's efforts are commendable, stakeholders emphasize that the NBP should stay true to its broadcasting focus. By doing so, it can effectively address sector-specific challenges and promote a vibrant media landscape. #Media #Entertainment #NationalBroadcastingPolicy #NBPIndia #TelecomRegulatoryAuthorityofIndia #TRAI #MIB #MinistryofInformationandBroadcasting #OTT #OverTheTop #OnlineGaming #Regulation

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BookMyShow is enjoying somewhat of a solo run, a monopoly over online film and live event booking space. Paytm’s big bang entry with Softbank money was its first serious threat. It weathered that well. Rather than competition it was pandemic that spooked BookMyShow’s strong show. It survived that phase and showed profits. But in business, especially in internet business, nothing is certain, and nothing is permanent. Zomato, which is now a public market darling, thinks online ticketing is its next destination. A BookMyShow vs Zomato duel will be a must-watch according to Priyanka Sahay ET Prime #startups #venturecapital #unicorns #consumerinternet https://lnkd.in/gX9G8CbM

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Food for thought! One of the biggest incongruities in Indian journalism is the habit of describing a 'general' category person or groups as 'upper caste', in and out of context. Let's not talk about how the western media portrays our caste system. Now, there is no category called 'upper caste' in our quota system. We have SCs, STs, OBCs, etc and since 2019 (at the Centre) General EWS (economically weaker sections from the general category). In the case of SCs and STs and OBCs, most media organisations describe them more or less the way they are officially classified. They are also referred to as Dalits or backward castes, respectively. Editors should wake up to reality and refer to the so-called upper castes as the 'general' category, especially in election-related stories that talk about vote banks and in write-ups on quotas. Why do we have a knee-jerk impulse for substituting 'general' with 'upper-caste'? This journalistic preoccupation is reaching absurd proportions. It extends beyond Hinduism and to Christianity, Islam, Sikhism and so on. Some Christians call themselves 'upper-caste' Christians just because they belong to the general category! And media organisations also oblige by terming them 'upper-caste Syrian Christians'. Can't we stop this practice unless it is absolutely necessary to tell the reader about the caste / religious background of a person or a group? This dehumanises the underprivileged and endows unearned privilege on the others. It is politically correct to use terms like 'OBC voter' or 'SC candidate'. For all the others, terms like 'general candidate' or a 'general-category Christian leader' should be used (if it is a must for you to identify them by their so-called social status). Interestingly, EWSs among the upper castes are classified as EWS general. Which means ‘general’ is sort of a synonym for the formerly privileged classes while the ‘creamy layer’ (who do not get quota benefits among OBCs is called ‘OBC creamy layer’) concept applies exclusively to OBCs. They are technically in the general list but are still identified as ‘OBC creamy layer’. And let's not forget, the expression "upper caste" is just notional!

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BT journalists Arnab Dutta, Surabhi Prasad and Palak Agarwal speak to Sakshi Batra about the latest issue where we dive into how Patanjali is battling slowing growth and other problems. Also in the conversation is a discussion on the special package on SMEs and expectations around the upcoming Union Budget 2024-25. Watch the full video here: #BTS #BTMag

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Zee Bharat, a leading news channel known for its dynamic blend of news and cultural content, has announced the appointment of Santosh Kumar as its new Editor. With a distinguished career spanning over two decades, Kumar brings a wealth of experience and a steadfast commitment to journalistic integrity to his new role.... Read More At:- https://lnkd.in/gwNtF_8Q Zee Media Corporation Limited #zeebharat #newschannel #content #Santoshkumar #journalisticethics #news #NewsUpdate #newsfeed #dailynews #IBWNews

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Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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The new plan starts at INR 29 a month. On an average, pricing for broadcaster-based OTT’s in India is INR 103 per month , whereas global giant OTT’s average pricing is INR 358, which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers.

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It's been a decade since #AggregatorCabs made their entry on #Mumbai roads. Gradually they entered other markets. AC Cab-at-your-doorstep was a good enough motto to attract citizens. After all people were tired of constant refusal by auto rickshaw & taxi drivers. However over the years, habits have brushed on these aggregator cabbies. Rejecting a ride, asking for destination & mode of payment; it's never easy to hail an app based cab as well. This is the case in most cities be it Mumbai, Bengaluru, Delhi or other metropolitan and Tier I,II cities and towns. If these weren't enough, the drivers of app based cab services have resorted to even thugging. At least Uber is brave enough to accept that they are receiving complaints from passengers in few cities. Whether the drivers on Ola platform are doing the same, isn't known yet. Read on the link below about this scam purportedly done by drivers... However the problem is larger. The availability of #MassTransit is no longer restricted to trains and metro rail. Cabs and auto rickshaws play a vital role in shaping #Mobility ifor public which is ever evolving. There is this ongoing argument between the state governments & app based cab aggregators over their legitimacy and the need to bring them under the ambit of Motor Vehicles Act, among other issues. This needs to be sorted out soon and as transport experts believe; there is a dire need for an Unified Transport Authority for all modes of #Transportation. https://lnkd.in/db4Hdwd5

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The transaction-based video-on-demand (TVOD) model is gaining traction in India, projected to grow significantly from Rs 500 crore in 2023 to Rs 2000 crore by 2028. TVOD allows users to pay per-view, offering flexibility and control over content consumption without committing to subscriptions, appealing especially to urban audiences with disposable incomes and a preference for premium content. This shift was accelerated during the pandemic, as direct-to-digital releases became popular. TVOD's appeal lies in its immediacy, catering to viewers who want to watch content as soon as it's available, bridging the gap between theatrical releases and SVOD availability. It also thrives on offering exclusive and high-quality content, which traditional television may not provide. The model is supported by widespread smartphone usage, improved internet connectivity, and seamless payment options like UPI, enhancing accessibility across India. Despite initial perceptions of being for affluent consumers, TVOD is expanding beyond tier-I cities, attracting interest in tier-II cities as well. Its coexistence with subscription-based (SVOD) and advertising-based (AVOD) models suggests a diversified future for OTT platforms in India, where content remains central amidst evolving consumer preferences and economic realities post-pandemic. Thank you Saurabh Srivastava Shemaroo Entertainment Ltd. Ashish Saksena BookMyShow Vinita Pandya Shah Bhavik Mehta Thinkin Birds Communications Pvt. Ltd. Venugopal Iyengar Planetcast Media Services Limited for sharing insights for the article 😀 #media #OTT #TVOD #SVOD #AVOD #cinemas #movies #webseries

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https://lnkd.in/gzRE7m4E Roundtable on Exit Poll trends with Yashwant Deshmukh Suhel Seth, Pavan Varma and Rasheed Kidwai. What next for Oppn for its not just the Cong that lost. & what next for Modis BJP.

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CAN THE BOARD OF DIRECTORS REMAIN SILENT WHEN CHANNELS SPREAD FAKE, FRAUDULENT AND VENOMOUS NEWS? No company can afford to sell defective products in the market. The same holds good for news channels too whose main product is content. When the channel peddles fake and fraudulent news or becomes a propaganda tool of any political party, the board of directors or #independentdirectors, where applicable, should intervene and initiate appropriate action. Recently, news channels came under fire for allegedly tampering with exit poll results to manipulate the stock market and make windfall gains wrongfully. Some years ago, a few channels peddled the fake news that Rs 2000 notes were embedded with chips through which they could be tracked. Such instances are many. Directors would raise the red flag if a company floods the market with defective products. Similarly, they should remain vigilant against the spread of fake or venomous news by channels on whose boards they serve. Regulatory authorities should act against such non-vigilant boards, just as it would do in the case of other companies.

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'Take no side, tell all sides.' 👁️ With journalists spanning various states and providing coverage on the ground and behind-the-screens, Reuters produced stories uncovering insights and updates on the world's largest general election. CC: Sanjeev Miglani Krishna N. Das Krishn Kaushik Nikunj Ohri Manoj Kumar Aftab Ahmed Shivangi Acharya Shritama Bose Tanvi Mehta Shilpa Jamkhandikar Sudipto Ganguly #india #modi #nda #electionnews #election2024 #government #stockmarketnews

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CEO Exodus: Is it time to reset the TV news industry? The inquisitiveness around what lies ahead for the news industry after the 2024 general elections is at its peak following a churn at the top. For example, Avinash Pandey’s departure from ABP Network and MK Anand's tenure ending at Times Network. A section of the industry sees such a churn as a result of extreme revenue pressure, even in an election year. Share your point of view in the comments section below. Anand MK | Varun Kohli | Avinash Pandey | rahul shaw | Avinash Kaul #TVNews #NewsOnTV #NewsBusiness #News #NewsChannels

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