Pooja Babbrah

Paradise Valley, Arizona, United States Contact Info
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About

Pooja Babbrah is a seasoned strategy and product leader focused on healthcare technology…

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Experience & Education

  • Point-of-Care Partners

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Licenses & Certifications

  • Pragmatic Marketing - Product Management

    Pragmatic Marketing

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Volunteer Experience

Publications

  • Formulary & benefit and real-time pharmacy Benefit: Electronic standards delivering value to prescribers and pharmacists

    Journal of the American Pharmacists Association (JAPhA)

    The use of standard transactions in the electronic sharing of prescription-related information among payers, prescribers and pharmacists aids in the delivery of effective, safe, and affordable medication therapy to patients. Integral to electronic medication management (eMM) in this environment is the availability of data to aid in the determination of the most appropriate medication for a patient considering benefits coverage restrictions, therapeutic effectiveness, and cost. Key elements of…

    The use of standard transactions in the electronic sharing of prescription-related information among payers, prescribers and pharmacists aids in the delivery of effective, safe, and affordable medication therapy to patients. Integral to electronic medication management (eMM) in this environment is the availability of data to aid in the determination of the most appropriate medication for a patient considering benefits coverage restrictions, therapeutic effectiveness, and cost. Key elements of this formulary decision support are the National Council for Prescription Drug Programs Formulary & Benefit (F&B) standard and the related Real-time Pharmacy Benefit (RTPB) standard. In this article, we review the foundational role of F&B in the electronic prescribing of medications, the value it delivers to prescribers, and dispensing pharmacists. The combination of F&B and RTPB to enhance the quality of information available in eMM is also discussed with evidence presented on how these standards help to minimize manual tasks and rework in the pharmacy, optimize time to therapy, lower patient out-of-pocket costs, and result in the dispensing of prescriptions less likely to be abandoned. We conclude with a view of the future of F&B to support new eMM requirements.

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Honors & Awards

  • Expert Testimony on Real-Time Pharmacy Benefit Check for the Senate Special Committee on Aging

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    On March 7, 2019, The Special Committee held hearings entitled: The Complex Web of Prescription Drug Prices: Untangling the Web and Paths Forward. I was invited to speak as an expert witness on how the real-time pharmacy benefit check transaction could assist in prescription price transparency for consumers. https://www.youtube.com/watch?v=z_17LQ9x3RY

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