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Los Angeles, California, United States
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Vevo
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Stephanie Latham
What do some of Hollywood’s top grossing films this year all have in common? They’ve turned to Roblox as a key channel for activating our engaged community of fans and potential movie-goers. Variety's Kaare Eriksen spoke with Nicole Wilson Schlegel from Universal Pictures, Roblox’s Todd Lichten and Nic Hill from Sawhorse Interactive to show just how much animation is thriving in 3D immersive environments. Universal’s Kung Fu Panda 4 Obby experience saw 17M visits in a matter of weeks and is a prime example of how studios are re-thinking movie marketing to turn the Roblox community into ticket buyers. Next up? Experience “Despicable Me 4” on a Roblox screen near you before the film hits theaters July 3! Shout out to our partners at Universal Pictures, DreamWorks Animation, and Illumination for bringing some of our favorite characters like Po and Gru to the platform and to our developer partners Sawhorse Interactive and Century Games. https://lnkd.in/gipvsfJh #immersivemarketing #metaverse #metaversemarketing #filmmarketing #boxoffice #kungfupanda #innovation
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3 Comments -
Brett Westrum
"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp
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Lawrence Lo
Streaming services battle for global domination The streaming wars are going global, and Cannes is the new battleground. As U.S. growth slows, streamers are setting their sights on international expansion. Expect a flurry of announcements about foreign-language originals and localized marketing. The challenge will be striking the right balance. How do you maintain a consistent global brand while resonating locally? It's a tricky equation, but whoever cracks the code could be the next streaming superpower. One thing is clear: the future of streaming is decidedly international. As the battle heats up, I'll be watching to see who makes the savviest global plays. Game on. https://lnkd.in/gsbBS9DS ___ I'm Lawrence, fractional CMO and founder of MarketingHero. I share daily insights and news here to help fellow marketers stay up-to-date on the latest trends. Follow me for regular updates.
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Hugh Scallon
✅🖥️ The Hollywood Reporter (5/30): “The Roast of Tom Brady racked up 279 million minutes for the week of April 29-May 5, good for 10th place among original series in Nielsen’s rankings. The Netflix original special streamed live on May 5, meaning it tallied those viewing minutes in under 12 hours. (With a running time of almost three hours, the 279 million minutes equate to about 1.6 million complete runs of the special.) Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top overall streaming titles for April 29 to May 5 are below. Overall 1. Bluey (Disney+), 1.18 billion minutes viewed 2. Grey’s Anatomy (Hulu/Netflix), 1.12 billion 3. Fallout (Prime Video), 1.08 billion 4. Family Guy (Hulu), 819 million 5. Baby Reindeer (Netflix), 734 million 6. NCIS (Netflix/Paramount+), 733 million 7. The Judge (Netflix), 703 million 8. Dead Boy Detectives (Netflix), 699 million 9. White Collar (Hulu/Netflix), 681 million 10. Bob’s Burgers (Hulu), 649 million ⬇️ #streamintv #avod #svod #ctvadvertising https://lnkd.in/eSKiRnvU
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Shane Miller
🔊Partnership Announcement: Paramount's collab'ing with Magnite as SSP partner to integrate programmatic demand into its shoppable ads network. 🛍️💳 Paramount has seen first hand the influence of it's programming has on consumers. 🌄 Montana travel and real estate sales spikes following the hit Yellowstone. 🕶️ Rayban Aviators sales rocketing after the release of Top Gun ✈️ Why not In this article, you learn: -Details on how this Shoppable Ads Network operates and its benefits for advertisers. -Explanation of what programmatic demand is and how it enhances ad targeting and efficiency. -Impact on Advertising: Potential advantages for brands and advertisers using this integrated approach. Walmart is the first retail partner. -Future Plans: Any mentioned strategies or plans for expanding or evolving the shoppable ads network. For more detailed information, please visit the AdExchanger article https://lnkd.in/ePFhAUeG
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Hugh Scallon
✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY
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Chris Brewer
We recently held a successful event at YouTube in Los Angeles and continue to encourage brands to invest in YouTube. Here are two new mini-case studies demonstrating the search lift power of YouTube. In a transformative initiative, an automotive product brand experienced a remarkable impact through our Search Lift study, demonstrating a staggering 281% relative increase in search behavior among users exposed to their digital campaigns. Even more impressive was the 1000% relative lift observed in searches related to connected TVs, highlighting the potent influence of targeted advertising on consumer engagement and interest. Similarly, a large home goods brand saw significant results with a 47% relative increase in search activities. Their campaigns led to a phenomenal 246% boost in searches concerning connected TVs. This data underscores the effectiveness of precisely crafted marketing strategies in enhancing visibility and interaction with the brand. What is Search Lift? It's an advanced A/B testing tool used to organically gauge the impact of marketing campaigns on the propensity of users to search for your brand on Google.com or YouTube.com. It compares the search activity of users exposed to your campaigns (exposed group) against those who were not (control group), offering clear insights into the real-world effectiveness of your advertising efforts. As a Google Premier Partner, OMG Commerce provides exclusive opportunities for brands to engage in these cutting-edge Google Search Lift studies. This next-level data could be the key to unlocking new potential for your brand, offering insights that drive more refined and impactful marketing strategies. Interested in elevating your brand's visibility? Contact us to learn how your brand can participate in these revealing studies. #youtubeads #ecommerce #googleads #searchlift
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Brittany Bernado
According to the IAB’s annual U.S. #podcast #advertising revenue report released yesterday, #Comedy's revenue share grew by four points in the past two years, gaining nearly 300 new advertisers in Q4 2023. It overtook news and sports as one of the most popular podcast genres. #Podcasting is projected to return to double-digit growth (12%), with revenues of over $2B this year, and on track to reach nearly $2.6 billion by 2026.
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Hugh Scallon
✅🖥️ NScreenMedia (Podcast; 6/27): “In this exclusive, must-listen interview, Top Wall Street media analyst Michael Nathanson dives into the major issues driving the TV and streaming industries. — Run Of Show — Top-line conclusions from the U.S. Advertising: Competition is Healthy…and Hard Report (1:00) Amazon Prime Video had an enormous impact on the AVOD market in the first half of the year. The impact of Prime Video (5:00) Nathanson explains how Amazon Prime Video’s entry into the AVOD market impacted ad sales and discusses the big losers from Prime Video’s ad market blitz. Ad growth accelerates (8:40) The company is expecting ad growth to reach 33% this year. YouTube’s impact on the market (9:30) YouTube is already the leading streaming service on connected TV in the US. Michael explains the service’s overall strategy and heaps praise on YouTube TV. Why has TV lost so much share of advertising (14:00) The report says TV’s share of overall ad spending, including AVOD, in the US was 32% but will fall to 21% this year. I asked him why. He shares his forecast for YouTube TV subscribers and market position in 2026. We also discuss why YouTube is such a threat to traditional television providers. The FAST market (22:30) The FAST market seems to be cooling slightly, but Michael cautions against falling ad rates. Broadcasters and the DTC market (26:30) Why broadcasters are having such a tough time in the direct-to-consumer market, and what to do about it. Broadcaster managers didn’t act soon enough with streaming (32:00) Is streaming future supported by ads? (34:50) Can bundles change broadcaster’s DTC success (35:30) Big tech and the television industry (39:40) The biggest surprise in the next year (41:30)” ⬇️ #upfronts #streamingtv #ctvadvertising #cordcutting #fast #avod #svod #smartv
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Siegfried “Ziggy” Prieto
DOJ to File Antitrust Lawsuit Against Live Nation-Ticketmaster The Department of Justice is reportedly preparing to file an antitrust lawsuit against Live Nation, the parent company of Ticketmaster, this Thursday, according to Bloomberg. The investigation, which has been ongoing, scrutinizes whether the 2010 merger between Live Nation and Ticketmaster has stifled competition, especially after the chaotic presale of Taylor Swift’s "Eras Tour" in 2022. The DOJ is expected to seek significant remedies, potentially including the breakup of the concert promotion and ticketing behemoth. This move is part of a broader effort by the DOJ to enforce antitrust laws, with similar actions targeting major tech companies like Google and Apple. #Antitrust #LiveNation #Ticketmaster #DOJ #CompetitionLaw #EntertainmentIndustry #TaylorSwift #Regulation
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Uzo Ometu
On Monday, I discussed the long-term prospects for Tubi. On Tuesday, I praised Issa Rae's influencer marketing venture. "On today", these items converged: Issa partnered with Tubi for their new "Stubios" program—a fully-funded incubator for emerging creators. Stubios mirrors our initiative at BlackOakTV. Our "Choice" feature will empower users to greenlight the Black TV shows and films they want to see, illustrating the potential of fan-driven projects. While Tubi leverages its Black Indie vertical's success, we aim for similar engagement at BlackOakTV. So I respect Stubios model, but I question Issa’s choice to align with Fox Corp., Tubi's parent company. A Brief History Lesson: In the '90s, Fox, then a lesser network, adopted a strategy targeting Black audiences with original programming like Living Single and Martin, which became instant classics. These shows boosted Fox’s ratings, enabling it to secure NFL rights in 1994. Almost immediately after rising to prominence, Fox dropped its Black-centric shows. The revenue and prestige from Black viewership and NFL games helped launch Fox News in 1996, an outlet that has since posed significant challenges for Black communities. Present Day: Tubi has been thriving off indie Black projects. Fueled by popular content and the viral power of platforms like TikTok, Black viewership is propelling Tubi’s growth, again benefiting Fox financially. Don't buy that Tubi is all that important to Fox? Well, during Fox's last earnings call, Tubi was mentioned 24 times, nearly as often as the Fox name itself. So what does this have to do with Issa? Issa is partnering with Fox to bring more diverse (read: Black) voices to Tubi. I commend her for the thought, as I'm sure her intentions are pure. And when you can marry business with your passion for Black people, life is great. I know this because I live it every day with #BlackOakTV. But Issa once said, "I'm rooting for everybody Black." Yet, this move ain't that! This move is helping Fox run an old trick that allows Rupert Murdoch's Fox, which I believe is more responsible for Black plight than any other modern major media company, to further its highly questionable agenda. And they need Tubi to do it! The Fox Network is less relevant than it's been in decades. Fox News is going the way of the dying cable business. Fox Sports is irrelevant. Even TMZ is struggling. Instead of letting this decaying company go by the wayside, Issa is lending her credibility to the asset most linked to Fox's future. And she shouldn't do it. The value generated by Tubi still goes to the Murdochs, and there's no telling what crazy thing they'll use it to invest in next. My guess is it won't be something that empowers Black people. I know the world isn't perfect, and we, including myself, can't always line up our beliefs with our work. However, when it's this obvious, I believe we can and should make better choices. And I hope in the end, Issa does just that.
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4 Comments -
Kevin Gonzalez
UMG strikes deal with TikTok even after the ban signed into law 🤔 People who have licensed music on their posts will now be able to hear them after it being muted. Why would UMG make a deal? What’s not in this TikTok’s post that was talked about behind closed doors besides users getting the music back on their posts? Time to digest! UMG needed to come to an agreement to cover the profit losses from the company and their artists. Also royalties that need to be paid out. One thing to note, in a latest article from Variety and I quote, “UMG’s music will return to the platform imminently, and the companies will collaborate on realizing “new monetization opportunities utilizing TikTok’s growing e-commerce capabilities and will work together on campaigns supporting UMG’s artists across genres and territories globally.” The keyword is territories globally. Why? Since with the signed law to ban TikTok, seems that UMG is well prepared to support artists that are not from the United States. Bottom line, UMG was looking for compensation which is arguably fair. UMG also sent out a notice to artists about the TikTok ban that could potentially affect their pockets. 💰
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Hugh Scallon
✅🖥️ Variety (5/8): “The companies announced a new streaming bundle comprising Disney+, Hulu and Max will be available this summer in the U.S. There’s no pricing info or specific launch date at this point. Disney and WBD said the bundle will be available for purchase on any of the three streaming platforms’ websites and offered as both an ad-supported and ad-free plan. As streaming has fueled the steady erosion of the pay-TV industry, the moves by otherwise competing media companies to partner up on streaming bundles looks like an attempt to reconstitute cable TV. But both Disney and Warner Bros. Discovery have touted the benefits of bundles by boosting engagement and lowering churn (i.e., cancelation rates). The perk for consumers is typically a discounted price compared with paying for individual services separately.” ⬇️ #bundle #avod #svod #streamingtv #ctvadvertising #churn https://lnkd.in/e462pV7q
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Jonas Barnes
Amazon is pushing in on Branded Entertainment. A lot of big companies are pushing in on Branded Entertainment right now. Nike The Coca-Cola Company LVMH and a score of others. One of the reasons I got into it, plus Original Film has been selling products in its movies forever. Dodge, Gucci, Motorcycles, T-Shirts, and more toys that you can possibly imagine. SEGA merchandise jumped in sales 10x from the first movie alone. 20% growth YOY after that… Crazy numbers. #film #TV #entertainment #brandedentertainment #business #financing #theboys #cruelintentions Original Film
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20 Comments -
Namita Sopal
Times Square, Pocahontas and the pursuit of inclusive storytelling Last month, while working in NYC, I was struck by the unique energy that pulses through the streets, with brands broadcasting a plethora of messages to diverse tribes through countless mediums. Amidst the chaos of mascots and tourists in Times Square, a childhood memory from a Disney fancy dress party came to mind. I was told I should be Pocahontas, but I remember thinking, 'I’m not Native American, and she doesn’t wear glasses.' Growing up, I rarely saw myself on TV, and as they say, 'You can’t be what you can’t see.' This issue goes beyond mere visibility; it’s about being seen, heard, and understood. It's about crafting stories that consider different perspectives, delve into nuances and embrace details that resonate deeply with audiences beyond the mainstream. The dynamic interplay between brands, content and entertainment is pivotal in shaping a society that accurately mirrors its diverse population. Last week at the AANA - Australian Association of National Advertisers Reset Conference, a session highlighted the significant growth of immigrant communities over the last decade, with notable population increases from India (123%), Pakistan (157%), and Nepal (415%)- underscoring the cultural nuances—such as values, food, style and language—when engaging these audiences. With over 500 senior marketing professionals in attendance, it illustrated disparities in who creates, targets and represents our stories. As storytellers and marketers, we face the challenge of not only showcasing diversity onscreen but also ensuring inclusivity behind the scenes and beyond. This effort requires a continuous commitment to seeking diverse talent, thereby enriching our industry's insight, creativity, and impact. It compels us to deepen our understanding of the complex, multicultural marketplace we navigate. We bear the responsibility to demand and create media that depicts the world not just as it is, but as it could be. If I think back to my Disney party days, I hope the stories my children engage with will feature characters and people they can naturally identify with—not ones they have to force-fit themselves into.
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Roanne Mesirow
In a bold move reflective of broader market trends, Spotify has once again raised its prices for Premium subscribers in the U.S. This decision marks another significant development in the music streaming landscape, influencing not just consumer behavior but also the economic framework within which we operate. As leaders in this dynamic industry, we must consider how these price adjustments affect consumer loyalty and market competition. What strategies should music companies adopt to balance profitability with customer satisfaction? This ongoing evolution offers both challenges and opportunities, prompting us to think critically about our approaches. #MusicIndustry #StreamingServices #BusinessStrategy #Spotify
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Brandon Gabriel
Paramount Global faces uncertain times with its $16 billion debt and shifting industry dynamics. Amidst various suitors, Skydance emerges as a potential savior, led by CEO David Ellison. His track record and commitment to quality content could be Paramount's best bet for survival. While financial considerations loom, a partnership with Skydance offers hope for navigating industry changes. Paramount's future may rest on Ellison's shoulders, as Shari Redstone considers the studio's legacy and future prospects. Hard to imagine losing another studio with such rich history. #ParamountGlobal #Skydance #DavidEllison #EntertainmentIndustry #FutureOfFilm https://lnkd.in/gTPnZESx
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