Paulo Melo

São Paulo, São Paulo, Brazil Contact Info
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About

I am a senior manager with 17+ years of experience in user experience, entrepreneurship…

Activity

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Experience & Education

  • ACE Ventures

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Publications

  • Rethinking drug administration in a hospital environment through user centered design

    Interaction South America 2013

    Paper presented at Interaction South America 2013 about drug administration is hospitals through a user-centered design perspective.

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  • Análise de requisitos de um sistema para administração de medicamentos

    Infobrasil 2013

    Paper presented at INFOBRASIL 2013 in Fortaleza, on gathering requirements for a system of medication administration using methods of user-centered design.

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  • Análise de requisitos de um sistema para administração de medicamentos

    Infobrasil 2013

    Paper presented at INFOBRASIL 2013 in Fortaleza, on gathering requirements for a system of medication administration using methods of user-centered design.

    Other authors
    See publication
  • Widgets Internship: Developing Learners Skills in a User-Centered Development Process

    X Simpósio Brasileiro de Fatores Humanos em Sistemas Computacionais (IHC 2011)

  • Violent Video Games: Changes in non-verbal behavior and short-term effects on valence and arousal

    Interaction 09 | South America, regional conference of Interaction Design Association (IxDA)

    Video gaming researchers have already studied the effects of violent video games on gamers’ behavior. The present study investigated gamers’ non-verbal behavior and short term effects during and shortly after playing violent video games. The research included three main phases: 1) preselecting violent versus non-violent video games; 2) setting-up an experiment with 20 male college students playing a pair of video games (one violent and one nonviolent game) on Nintendo Wii. After playing each…

    Video gaming researchers have already studied the effects of violent video games on gamers’ behavior. The present study investigated gamers’ non-verbal behavior and short term effects during and shortly after playing violent video games. The research included three main phases: 1) preselecting violent versus non-violent video games; 2) setting-up an experiment with 20 male college students playing a pair of video games (one violent and one nonviolent game) on Nintendo Wii. After playing each game, participants’ degree of violence and arousal were measured by using the International Affective Picture System (IAPS) and the results were compared; 3) asking another group of 17 students to distinguish each gamer’s film clips of playing violent versus non-violent video games. While IAPS results showed that gamers’ degree of violence and arousal did not change significantly after a short experience of playing violent video game, gamers’ non-verbal behavior (facial expression) was 78% correctly distinguished by observers. Limitations are reported and further work is proposed.

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  • Evangelizing usability to 700 people: strategies for building a user-centered organizational culture

    Springer-Verlag Berlin Heidelberg

    For the last three years, CESAR’s user experience team has endeavored to build a user-centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.

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  • Evangelizing usability to 700 people: strategies for building a user-centered organizational culture

    Springer-Verlag Berlin Heidelberg

    For the last three years, CESAR’s user experience team has endeavored to build a user-centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.

    Other authors
    See publication
  • Evangelizing usability to 700 people: strategies for building a user-centered organizational culture

    Springer-Verlag Berlin Heidelberg

    For the last three years, CESAR’s user experience team has endeavored to build a user-centered organizational culture. In this report, we present some succeeding empirical strategies for evangelizing usability, in the hope that professionals in similar contexts might benefit from them.

    Other authors
    See publication
  • Accessibility implementation planning for large governmental websites: a case study

    IEEE Computer Society

    Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility…

    Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility planning for websites with both large number of pages and intense daily accesses, carried out through a work model which we call Accessibility Factory. In addition we present the accessibility planning directions for Brazilian Central Bank website as a case study.

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  • Accessibility implementation planning for large governmental websites: a case study

    IEEE Computer Society

    Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility…

    Since the end of 2004, when the law decree about accessibility for Brazilian governmental websites came into force, the federal agencies have been struggling to conform to the norms of current law. Discussions about both evaluation and fixing of pages with access barriers are taking place on the mainstream, but little attention has been paid to a feature commonly found on governmental websites: the large amount of information, compared to commercial websites. This work proposes an accessibility planning for websites with both large number of pages and intense daily accesses, carried out through a work model which we call Accessibility Factory. In addition we present the accessibility planning directions for Brazilian Central Bank website as a case study.

    Other authors
    See publication

Projects

  • Sleep Enhancement

    -

    A joint project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
    I am responsible for
    - Generating innovative concepts through a focus group study and the sleep diary
    - Implementing the interactive prototype with Arduino and electronic circuit for the user test
    - Performing the final user test with 2 pairs of partners who are from the target group in two weeks at their home
    Achievement: The concept succeeded in providing a sense…

    A joint project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
    I am responsible for
    - Generating innovative concepts through a focus group study and the sleep diary
    - Implementing the interactive prototype with Arduino and electronic circuit for the user test
    - Performing the final user test with 2 pairs of partners who are from the target group in two weeks at their home
    Achievement: The concept succeeded in providing a sense of connectedness between partners when sleeping remotely. It leads to a more pleasant sleeping experience

    PUBLICATION: T. Scherini, P.Melo, T. van Craenendonck, W. Zou, M. Kaptein, Enhancing the Sleeping Quality of Partners Living Apart, DIS10 Designing Interactive Systems 2010, Arhus, Denmark, August 2010.

    Other creators
  • Sleep Enhancement

    -

    A joint project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
    I am responsible for
    - Generating innovative concepts through a focus group study and the sleep diary
    - Implementing the interactive prototype with Arduino and electronic circuit for the user test
    - Performing the final user test with 2 pairs of partners who are from the target group in two weeks at their home
    Achievement: The concept succeeded in providing a sense…

    A joint project of Philips Research and TU/e, aiming to improve the sleep quality of couples who are living apart.
    I am responsible for
    - Generating innovative concepts through a focus group study and the sleep diary
    - Implementing the interactive prototype with Arduino and electronic circuit for the user test
    - Performing the final user test with 2 pairs of partners who are from the target group in two weeks at their home
    Achievement: The concept succeeded in providing a sense of connectedness between partners when sleeping remotely. It leads to a more pleasant sleeping experience

    PUBLICATION: T. Scherini, P.Melo, T. van Craenendonck, W. Zou, M. Kaptein, Enhancing the Sleeping Quality of Partners Living Apart, DIS10 Designing Interactive Systems 2010, Arhus, Denmark, August 2010.

    Other creators

Languages

  • English

    Full professional proficiency

  • Portuguese

    Native or bilingual proficiency

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