About
Articles by Paul
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Challenging existing assumptions to get breakthrough creative
Challenging existing assumptions to get breakthrough creative
By Paul Dervan
Activity
Experience & Education
Publications
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Run with Foxes
Harriman House
Run With Foxes is a treasure trove of confessions of an experienced marketer, who is prepared to share his mistakes so that all may learn from them. It is practical, understanding advice from an insider, not an outsider s lecture on how we could all be less dumb. Nor is it a bragging tale of how he kicked ass in marketing. Paul acknowledges the real-world pressures and inputs that sometimes make us take poor decisions, but that we can t simply ignore. Helpful and comforting in equal…
Run With Foxes is a treasure trove of confessions of an experienced marketer, who is prepared to share his mistakes so that all may learn from them. It is practical, understanding advice from an insider, not an outsider s lecture on how we could all be less dumb. Nor is it a bragging tale of how he kicked ass in marketing. Paul acknowledges the real-world pressures and inputs that sometimes make us take poor decisions, but that we can t simply ignore. Helpful and comforting in equal measure.
-Peter Field, author of The Long and Short of It
Projects
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Launched 48, a youth challenger brand.
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Created and launched the 48 brand, a challenger mobile network for 18-22 year olds in Ireland. The 48 brand is an MVNO run by Telefonica Digital.
Other creatorsSee project
More activity by Paul
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I'm honoured to be chosen to be a Mentor on the IAPI Steps programme. When I think about all the amazing people who helped me on my own creative…
I'm honoured to be chosen to be a Mentor on the IAPI Steps programme. When I think about all the amazing people who helped me on my own creative…
Liked by Paul Dervan
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Tried out a new exercise with the Team. Super great success! Here’s what we did: Task Pain Scale 🤒 1. Everyone on the team brain dumps EVERY…
Tried out a new exercise with the Team. Super great success! Here’s what we did: Task Pain Scale 🤒 1. Everyone on the team brain dumps EVERY…
Liked by Paul Dervan
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I’m thrilled to share that I’ve recently returned from a transformative three-month journey through South America. My travels led me to the Amazon…
I’m thrilled to share that I’ve recently returned from a transformative three-month journey through South America. My travels led me to the Amazon…
Liked by Paul Dervan
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We’re excited to be recognized as a 2024 Forbes #Cloud100 honoree! A huge thank you to our community, customers, partners, and our fantastic team…
We’re excited to be recognized as a 2024 Forbes #Cloud100 honoree! A huge thank you to our community, customers, partners, and our fantastic team…
Liked by Paul Dervan
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It is that time of the year! We’re on the Forbes 2024 #Cloud100 list for the fifth year running. Huge thanks to our amazing team and supporters!…
It is that time of the year! We’re on the Forbes 2024 #Cloud100 list for the fifth year running. Huge thanks to our amazing team and supporters!…
Liked by Paul Dervan
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Acquisition drives growth, not retention. There, I said it. I just had to get that off my chest. You can read more about my reasoning and why…
Acquisition drives growth, not retention. There, I said it. I just had to get that off my chest. You can read more about my reasoning and why…
Liked by Paul Dervan
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This is clever and a brilliant offer #jobseekers
This is clever and a brilliant offer #jobseekers
Liked by Paul Dervan
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We're so excited to welcome Alison Quinn to Epic's partnerships team! It was tough competition, with a long search that featured some amazing…
We're so excited to welcome Alison Quinn to Epic's partnerships team! It was tough competition, with a long search that featured some amazing…
Liked by Paul Dervan
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*HUGE* Congratulations on the phenomenal success of your book Morgan Housel published by Harriman House. 🍾 🎊 🍾 🎊 🍾 🎊 🍾 🎊 It's been an…
*HUGE* Congratulations on the phenomenal success of your book Morgan Housel published by Harriman House. 🍾 🎊 🍾 🎊 🍾 🎊 🍾 🎊 It's been an…
Liked by Paul Dervan
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