Paul Cantello

A fun one to co-author with David Weinstock whose team is creating highly impactful results for our #finserv clients. The concluding paragraph crystalizes our thesis cemented by a marked uptick in demand: creating clarity with complex subjects is critical for building trust, developing understanding, and driving adoption of financial and technology concepts. There is simply too much noise in all communications channels not to utilize video as a medium to differentiate your offering.  DM us for case studies and more info #contentmarketing #video #fintech #digitalmarketing #financialservices 👇 👇 👇

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AI is changing how CFOs do their jobs because the advanced AI and machine learning on the horizon will supersede any current scenario testing and forecasting. Fortune's Geoff Colvin explored the topic with top CFOs in a forum called "Mitigating Risk and Maximizing Profit in an Uncertain World" last week. #CFO #AIFinance #ScenarioTesting #BusinessForecasting https://lnkd.in/eiEQAC5q

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Talking with Brandi Boatner made me and Steven Cody want to be “baddies.” Check out our latest Laughing Matters podcast with a Grand Central story straight out of your nightmares. #LaughingMatters #podcast #humoratwork

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The emerging power of generative AI can unlock untapped value for customers and organizations. Deloitte Digital is focused on improving human connections between buyers and brands, and Salesforce leaders have key insights to guide you on your GenAI transformation journey. Discover how GenAI can create value in Sales, Marketing, Service, Commerce and Customer Success through Deloitte's Guide to GenAI for CRM video series. https://deloi.tt/3zK8SnQ

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Being a part of Page has been invaluable for me. It’s more than just a professional network; it’s a community of senior communication leaders who genuinely share, learn, and strive to improve both business and society. The collective wisdom, support, and camaraderie within this group have enhanced my ability to navigate the complexities of our field, and if you’re in the comms profession, you’ll know that our field is ever-expanding. We continuously need to develop our strategic advisor skills. It's not just about having strategic insights but being able to turn those insights into actionable plans that drive change; otherwise, what's the point? Page has recently published this report, Beyond Communication: CCO Leadership in Navigating Complexity. If you're interested in how communicators can help steer your organisation through these challenging times, then it's definitely worth a read.

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Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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In an era of continual disruption, a challenge before business leaders is to establish an organizational culture of adaptability, resilience, and comfort with change. A transformation approach that is equal parts disciplined and agile can help organizations weather uncertainty and volatility. https://lnkd.in/gzsnZ-xD

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For the 100th edition of our Thinkers and Ideas podcast, we discussed how to see around corners and shape the #future with three special guests: business strategist, author and entrepreneur Rita McGrath, best selling fiction author and teacher Gary Shteyngart and investor, social entrepreneur, company director and all things health and space related Esther Dyson. We explored some of their seminal works which accurately predicted the future of competition, social media and the internet respectively, and their methods for seeing ahead - revealing some interesting commonalities and differences. BCG Henderson Institute| Boston Consulting Group (BCG)| Columbia Business School| Columbia University| Wellville

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🤓 The Evolving Role of the Chief Communication Officers (CCO): Insights from Page Society's Latest Report In an era of unprecedented complexity, CCOs are stepping up as vital strategic leaders within organizations. Page new report, "Beyond Communication: CCO Leadership in Navigating New Complexity," sheds light on the expanding influence and evolving responsibilities of CCOs. Some key findings and implications for the future of corporate communication. # Key Findings: 🔹 Strategic Influence Expansion: CCOs are no longer confined to traditional roles. They are pivotal in defining mission and purpose, decoding societal trends, fostering innovation, and guiding companies through crises. Their multistakeholder orientation and exceptional communication skills are essential for sustainable success in today’s complex business landscape. 🔹 Broadened Scope: The remit of CCOs now often includes sustainability, public affairs, brand and marketing, people and culture, societal responsibility, and DE&I. This reflects a shift from message dissemination to a deeply integrated strategic role, promoting a cohesive and inclusive corporate identity. 🔹 Technological Integration: With the rise of CommTech, CCOs can achieve deeper insights and personalized stakeholder engagement. However, they must navigate the ethical implications of AI and ensure their teams are adept at leveraging these tools responsibly amidst rapidly evolving regulatory frameworks. 🔹 Team Development Needs: The expanding role of CCOs presents challenges in skills, resources, and team well-being. Strategic investments in team development, technological tools, and supportive work environments are critical for fostering innovation and resilience. # CCO Future Role: 🔸 Championing Multistakeholder Engagement: CCOs must advocate for a multistakeholder approach, ensuring organizations are attuned to the diverse needs of their stakeholders. This approach fosters trust, innovation, and sustainable business practices. 🔸 Shaping Corporate Character and Trust: As the architects of corporate identity, CCOs influence perceptions and build relationships. Utilizing advanced technologies and data analytics, they can create strategies that resonate deeply with stakeholders and bolster corporate reputation. 🔸 Pioneering Societal Value Creation: CCOs play a crucial role in steering organizations towards positive societal impact. From environmental stewardship to ethical governance, they ensure corporate actions align with societal values and contribute to sustainable development. #Leadership #CCO #Communication #Strategy #Innovation #Sustainability #CommTech #CorporateIdentity #Trust #SocietalValue #PageSociety https://lnkd.in/eastXhCF

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For anyone wanting to better understand the most important strategic growth initiatives to focus on in 2024, here's some new research to help. This could be "The Year of Resilience" and our latest research includes an analysis s of 50+ corporate earnings reports to show what smart leaders are doing to get ahead.

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I appreciate how Alice Maggiore emphasized that PR, advertising, and marketing* are all different fields although there is overlap (and that’s usually because of a lack of resources). As the region grows, our communicators need the resources, either in-house or through agency support to manage internal growth effectively! * Not to mention design, video production, social media management, web development, event planning, etc that all falls into the “communications” bucket!

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Thrilled to unveil Edelman Smithfield's investor pulse research on "Investor Expectations for a U.S. IPO Market Recovery.” Ninety one percent of investors surveyed they are about the same or more likely to invest in future IPOs compared with the IPO boom of 2020-21, painting a clear picture of expectations for a U.S. IPO market that is poised for recovery. The survey also illuminates notable parameters that investors are using to evaluate high-quality investments. Download the full report: https://lnkd.in/gnVsqBB5

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🌟🌟As a podcast aficionado, I'm buzzing with excitement to share this PRovoke Media podcast in which I teamed up with Lisa Gibby from Nestlé to dive deep into the stakeholder economy's intricacies. We explore strategies to anticipate issues, risk management, and the right action to uphold corporate reputation in our dynamic world. A personal highlight was discussing the importance of integrating purpose into a company's core, and the critical role of authentic, 360-degree stakeholder engagement. And Lisa shares some really interesting insights into how Nestlé elevates its corporate affairs game in this era where sustainability communication becomes increasingly important. Tune in & let me know what you think!!

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Inflation, war, civil unrest, devastating storms, virtual worlds, board expertise, and artificial intelligence are among @PwC’s top issues impacting CEOs in 2024. In my latest @CEOWorld Magazine article: The Daunting CEO Agenda: What it Means for Communications, I address how adapting in a climate of extremes means leaders need to create a shared set of values and be clear about the behaviors and communications that are considered “in” and “out.” Read more here: https://buff.ly/4dXgBPc #communication

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Are executives the new "influencers"? 🤔 They say they are, with nine in 10 executives believing that having a strong and visible leader is important for a company's success. My take is that it isn't just about "doing more on LinkedIn." This is about things that have always been important for business and leaders: + Trust + Reputation + Authority + Humility + Authenticity LinkedIn is a tool....a GREAT tool for sharing all of these traits. Great insights from PRNEWS ⬇

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So... What are you reading for work these days? Check out this quarter's top Deloitte business insights read by individuals like you- including articles on AI, sustainability, female focused business topics AND the latest Digital Media Trends that covers streaming, gaming, social, creator economy, diverse audiences and... fandom! (Settle in, grab a tea, and enjoy a few articles as some workday respite) #DeloitteInsightsTop10 #Deloitte #Fandom #DiverseAudiences #Streaming #Gaming #Social #CreatorEconomy #WomenInSports #WomenInTheBoardroom #Data #AI #Sustainability

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